Alternate Icons on iOS 7 Website Likely Old Marketing Material

[dragje]

I wish the new look would grow on me, but sadly it hasn't. There isn't much I like about the new iOS 7 design.

Same here, I hoped I would chance my mind after a few days, but I'm getting more irritated when looking at the design, especially the very ugly designed safari icon and those tiny looking arrows that doesn't make any sense where they stand for.

But if Ive sais 'i like it' half of Apple fanboys shouts 'ooih lord!'

 

[haydn!]

Hey, how about we stop trying to twist things to fit your argument?

I said the old are are ugly too, so am I having a ~6 year old knee-jerk reaction? The new one are just more ugly. Like I said they would look good on a Leapfrog.



So you're saying all the people are crying over the icons, then you say most of the polls say more people like it. See I can twist words too. Let me reword it for you...

Most of the people that complain complain because they are ugly.

It's just silly.

I'm not twisting anyone's words, I think you just completely miss-understood what I said. I was simply asking, are they ugly though? In my opinion they're not. In my opinion I also think most people are overreacting. You're entitled to your opinion, but I disagree with it. If you think that's twisting words, then maybe the Leapfrog direction will suit you?

Also, the point in my last comment is that, yeah some people are crying over them (sad right?) like its the end of the World, yet strangely more people like ios7 than dislike it in the polls. Strange that?

 

[Jimrod]

The main problem, icons aside, is that this great new "flatness" means you have to be very selective with your wallpaper because the icons/text will blend in due to the drop shadow being removed. This probably wasn't considered in the great flatness war started by Mr Ive and he'll stuggle to go back on that so bland wallpapers it is!

 

[macman312]

passport? what is that?

 

[Jimrod]

I'm not twisting anyone's words, I think you just completely miss-understood what I said. I was simply asking, are they ugly though? In my opinion they're not. In my opinion I also think most people are overreacting. You're entitled to your opinion, but I disagree with it. If you think that's twisting words, then maybe the Leapfrog direction will suit you?

Also, the point in my last comment is that, yeah some people are crying over them (sad right?) like its the end of the World, yet strangely more people like ios7 than dislike it in the polls. Strange that?

But then there are those, of whom I've seen many here, that if Apple were to replace your home screen with a giant turd would argue that while some are unhappy and childishly crying about it, they happen to love the turd. Works both ways.

 

[crossifixio]

I'm confident that Apple will adjust things as they move closer to release. They're not submitting iOS7 to developers 3 months early so that they can ignore all their requests. Some app icons seem to have been universally rejected so they'll be getting a flood of feedback on them.

The camera app is one of them. If they're going to drop skeuomorphism, then don't take half measures. Get rid of the old camera metaphor and use one that better represents cameras today: a lens works well.

I like this one for the camera...

Image

... and this one for Safari...

Image

These are great looking. How about one for gamecentre?!

 

[190991]

Because men love pastels? I'm a woman and I don't want pastel icons. I love the contrast of intense colors.

You shouldn't generalize between genders like that. I know many women who love pastels, and many men who love contrast of intense colors.

If it was like you say, it'd definitely be pastels since men create the iPhone and everything else that's good in the world. Women just buy things.

 

[BvizioN]

Even though this is not a true flat design, these icons are far better than current iOS7 and iOS6 Apple icons. Good job, whoever did it has to be hired by Apple to fix all the crap.

You can't be serious!! If Apple was to come up with something like that it would be murder around here.

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that's because Apple came up with historical ugly designs. And since Apple is alway's up front when dealing with design issues. It's news mate ^^

No, what Apple came up with is something new that you and many others don't like, which is fair enough. Ugly or beauty is subjective and it can't be right or wrong. Functionality on the other hand is a different matter.

 

[wilhelmer]

I just noticed that the newsstand icon looks different in the US and the international version:

So they come up with different sets for internationalization? Poor design choice imo. Good signs are globally recognizable...

 

[Mohammad Ridwan]

People are crying over these icons, not because they're bad, but because they unfamiliar.

No, The icons ARE Bad, Ugly, Confusing and Inconsistent.

I still I can't wrap my head around the idea that the best industrial
designer Sir Ive would even consider these fugly icons let alone
approve it.

The whole "Translucent UI" on Notificaton and Control Center gives
me headache.It's difficult to read text easily when the background
app is too noisy. The ultra thin 'Helvetica Neue Ultra Light' font
which is used system wide is anotherthing that doesn't make it easier
to read. There are too much white space in the OS which is not easy
on the eye either. And the iMessage app is too ugly to even be on the
Windows Phone.

There are some good UI feature in the new iOS. But nothing terribly
new. Most of the UI is sadly copied form Windows Phone OS, WebOS,
Android and also Jailbreak Tweaks and then combined together. Which
isn't necessarily a bad thing but didn't work out well in this
instance.

To quote The Verge's Joshua Topolsky, "The design of iOS 7: simply
confusing". And It's only gonna look worse on the iPad which is my
real fear.

My complain is only with some of the UI design. Not the functionality.
I love how iOS 7 works and super excited about it.

I'm just hoping Apple Improve some of these UI before the final public
release. But I seriously doubt that would happen. As history teaches
us once Apple takes a decision they generally stick with it no matter
what...

Also wanted to add on the news that Jony Ive reportedly had Apple’s
marketing team design iOS 7 icons... I just don't buy it.

Jony Ive clearly said in the video they 'Developed' the 'Grid System'
to design harmonious icons. They also
showed their design philosophy of the icons in the video and Web site.
So it was well thought out.
Plus there is a section in Apple's new iOS7 marketing video where Ive
specifically talks about how beautiful the new icons are, so he
obviously endorses them on some level.

It's funny how they brag in the video about beautiful icons and they
are so ugly in reality. It's just not something I think worthy of being
an Apple Product.

The news sounds like a great excuse for a terrible reception to their
horrible icons. I like a lot about the new UI and I'm super excited
about the functionality, but the 'Icons all symmetrically aligned to a
grid' crap was embarrassingly bad. They just look awful.

Its not the end of the world though. They just need to get some
consistency happening, and ditch the ugly icons like Game Center,
Safari and the Camera altogether.

 

[Walter White]

This is i guess too is what you get when sales people are doing it. I think no further comments are requitred.

And another one WTF moment.

 

[dragje]

No, what Apple came up with is something new that you and many others don't like, which is fair enough. Ugly or beauty is subjective and it can't be right or wrong. Functionality on the other hand is a different matter.

Nope, it isn't new, in fact it's a copy past copycat design and interaction from several previous companies and devices. It's, at best, an design overhaul but that's nothing (!) new.

I agree it's in the eye of the beholder, you like it or not, but some design elements are clearly badly made not because I don't like the look and feel but because it's incoherent with the functionality. Some icons simply doesn't make any sense, people react quite rightfully with the words: "what does this button do?". A button should be recognizable it should make using it very easy without people thinking what the hell it does when pressing on it.

And Apple, godthanks, heard this message, they are going to chance lot's of incoherent buttons that have a deferent look at place A when compared the same button in an other spot on the device.

The Verge has written an excellent review about iOS 7 http://www.theverge.com/apple/2013/6/10/4416726/the-design-of-ios-7-simply-confusing/in/4166483

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In my opinion I also think most people are overreacting.

yeah some people are crying over them (sad right?) like its the end of the World, yet strangely more people like ios7 than dislike it in the polls. Strange that?

Contradictio in terminis.

Typical an Apple fanboy reaction as well.

 

[TC03]

I think it's a shame that iOS 7 is being phrased as 'work in progress'.

Apple has never ever released something that is 'work in progress', excpet for services like Siri and MobileMe perhaps. But products should be finished and nothing less.

However, I think iOS 7 has been rushed because it's vector based. A vector based UI is essential to larger devices without having to double the resolution all the time (which is, simply put, infeasible).

In my opinion, the fact that iOS 7 looks rushed can only indicate that Apple is working really hard on devices with larger screens.

 

[dragje]

No, The icons ARE Bad, Ugly, Confusing and Inconsistent.

Its not the end of the world though. They just need to get some
consistency happening, and ditch the ugly icons like Game Center,
Safari and the Camera altogether.

I totally agree with everything you wrote. I like Apple products, but I'm not Apple fanboy, that's a big difference. And I also don't like playing bingo.

https://fbcdn-sphotos-g-a.akamaihd.net/hphotos-ak-ash4/1003123_10152916218280331_1880528728_n.jpg

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In my opinion, the fact that iOS 7 looks rushed can only indicate that Apple is working really hard on devices with larger screens.

Actually, that's a good point. It's based on guessing though but I also got the feeling this incoherent design made by Apple is the result of hasty production.

 

[Walter White]

I totally agree with everything you wrote. I like Apple products, but I'm not Apple fanboy, that's a big difference. And I also don't like playing bingo.

https://fbcdn-sphotos-g-a.akamaihd.net/hphotos-ak-ash4/1003123_10152916218280331_1880528728_n.jpg

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Actually, that's a good point. It's based on guessing though but I also got the feeling this incoherent design made by Apple is the result of hasty production.

They better learn from this or this is goinf to be biggest Apple ****up to date.

 

[RobertMartens]

I'm going to lament the loss of iOS6 and will probably stay with it as long as possible. Sad really, because I like a lot of what's happening under the hood of iOS7.

Oh yeah IOS SIX we hardly knew ya! Bye Bye
12 months from now we will be kissing 7 goodbye too!

As long as possible means until your subscription is up.
I'm guessing nest year!

Time flies

 

[chrislord]

"Alternate"?

You mean "alternative"?

 

[190991]

I think it's a shame that iOS 7 is being phrased as 'work in progress'.

Apple has never ever released something that is 'work in progress', excpet for services like Siri and MobileMe perhaps. But products should be finished and nothing less.

And that's why they haven't released iOS 7. It's a beta for developers! Are you drunk?

 

[skippymac]

passport? what is that?

I was wondering if anyone had noticed this. It's passbook, surely?

 

[Swordylove]

I don't like the new Safari icon... at all. Something about it is just not right. Maybe the white border/background.

 

[ValSalva]

Jony Ive clearly said in the video they 'Developed' the 'Grid System'
to design harmonious icons. So it was well thought out. They also
showed their design philosophy of the icons in the video.
Plus there is a section in Apple's new iOS7 marketing video where Ive
specifically talks about how beautiful the new icons are, so he
obviously endorses them on some level.

It's funny how they brag in the video about beautiful icons and they
are so ugly in reality.

Maybe Apple spent most of the seven months Ive was in charge developing the system to make the icons instead of iterating and perfecting them. I'd be happy with that because eventually (before iOS7 goes GM) they will be more consistent.

I agree that some are very ugly. But of course mostly they are polarizing. For instance I think the current camera app icon is perfect and shows a lot of care in its design while the new one looks like cheap clip art. But I've heard that for others the new camera app icon is their favorite.

What will be most important is consistency.

 

[arcite]

On my iPad I count 26 icons - 11 icons are default Apple apps, the rest are third party or folders. So honestly, a few changed icons will make little difference to usability. I welcome the new look - iOS was getting stale.

 

[blitzer09x87]

actually i dont have an issue with the icons, i just wanted a knew look that's all.
a new design for the iphone would be awesome though, anyone?

 

[Sergesouszero]

This sums up my feelings exactly. People are crying over these icons, not because they're bad, but because they unfamiliar. If Apple had launched the iPhone with these icons, and the 'current' icons were what we were being presented today as 'new'. Would the reaction be the same in reverse? Hell yeah, because it's human nature to cry out for change, yet reject it when it comes.

Some people also kow what they like and what they don’t like. If Apple had released their iOS devices with these icons from the start, I would never have bought one.

 

[jncoanalog]

I honestly prefer the old icon design.

They can get rid of the gloss... but I still like some gradient and depth.

The new flat icons look too cartoony.

Image

^ This. 100% this.

I really can't understand what the heck was in Jonnys head not to choose this path that you suggested

When hearing all the "it's gonna be flat" rumors prior to the unveiling I was really excited because I totally saw him (Jonny) pressuring to loose the gloss and the excessive skeumorphism while maintaining subtle gradients and drop shadows.

Instead, it (iOS7) went as Androidish as possible, loosing all the intuitiveness and the ease of use... No visual hierarchy, no visual indication of what is a functioning button vs. what is just displayed info, no visual relation between icons (and more importantly, apps) and their functionality...

I know he asked Tim never to think about what would have Steve done, but I really don't think Steve would have approved this... When I think about the first iPhone introduction and Steve praising touchscreen devices because of their ability to adapt the interface to each functionality I almost start to cry!

Good luck 'selling' iOS7 to really young kids or older people... really hope they somewhat tone down this new direction they seem to have chosen regarding touchscreen interaction.