Apple will not go to #2 any time soon - they control 80% of the online music market so at best Amazon has 20% - they are probably closer to 5-10% when you factor in Sony Connect, Zune Store, MP3.com etc
Remember iTunes is in the big leagues and #2 OVERALL behind only Wal-Mart and ahead of Best-Buy, Circuit City, Tower Records, Amazon traditional CD sales etc
Remember iTunes is in the big leagues and #2 OVERALL behind only Wal-Mart and ahead of Best-Buy, Circuit City, Tower Records, Amazon traditional CD sales etc
So what if Apple goes to #2? Apple make little to no profit from iTunes. Although it has become their main distribution application it seems for all things Apple. This could be an issue for other products. As long as people purchase iPods then fine, use Amazon.
Video is the big problem for Apple. They should have done Apple TV correctly in the first place. Although we really don't know what negotiations go on in the smoke filled back room. It's safe to say the Movie Industry has it out for Apple. IMO, people should bring up the Sherman Act regarding the movie industries treatment of Apple vs Amazon. Juvenile jealousy of the Pixar/Disney connection is clearly evident.
I'll always support Apple, but not for DRM free music, but because they push the envelope in design and take risks. Nothing is ever changed without taking risks.
Think Different.