The problem is their concept has only been proven successful because they have been given an unfair competitive advantage over iTunes.
Not really - Amazon sells cheaper in general and the tunes mostly have higher bit rates.
Apple publicly proclaimed the DRM-free "proof of concept" before Amazon launched their store. Yet Apple isn't allowed to sell DRM-free music.
Apple sells DRM free music from EMI. You'll also note that Apple only started promoting DRM free when it became clear its competitors were considering their own online retail services.
To complain that Apple are at a disadvantage here is to totally ignore the advantage their restrictive business model gave them over the last few years. The trouble with holding a knife to your suppliers' necks is that when the position changes they aren't exactly inclined to do you any favours.
This problem is of Apple's making, no-one else's.
How is it "competition" if I'm not even given the choice of DRM-free music from Apple because the record companies refuse to permit it???
You have the choice to buy the music form iTunes with their conditions attached. Before you start to go on about 'competition' you may also want to review Apple's business model in this market.
Name me one thing Amazon has over Apple other than the blessing of the music syndicate to sell DRM-free music. Selection? Nope. Ease of use? Nope. More enjoyable user interface? Nope.
Aside form the two I already gave you? I've also pointed out that the Amazon model is in its early stages and that he first iteration of iTunes wasn't as smooth as it is now. They, like iTunes did, will get better with time.
I fail to see any legitimate "competition" here.
Then you're deluding yourself.
I don't buy from Apple because I'm a "fanboy." Actually, I don't buy much music from Apple at all.
So why get so upset about it?
Frankly, I don't like DRM and I definitely don't like 128 kbps quality. Yet when I buy from Amazon I realize I'm being used in a weasel-ish ploy to eventually force higher prices on the market.
You have a pretty shaky understanding of economics then. More supply leads to cheaper prices whereas as a monopoly means the provider can charge what they want. I don't imagine for a minute Amazon will be the last provider to seriously go on-line - other providers will be watching how they do with interest and a view to their own launches.
Lose-lose situation in my book.
Sorry, you're just plain wrong here. Competition is virtually always good for a market.