Amazon Hits Apple with New 'Three Kindles for the Price of an iPad' Commercial

[ZipZapRap]

*Note to Samsung: this is how you get customers and play around your competition by showing people the value in your product, not some fanboyish ads which target the line up losers*

But they are never going to learn.

someone lined up for an Apple launch. Amiright?

Anyway, great ad from Amazon
Funny, catchy and got the message across!

 

[JBazz]

I think the ad was highlighting the ability to satisfy the family, its fine that the iPad can do all these things, but unless you are alone (or lonely) it becomes frustrating to the other members in the family.

I agree, you see Mom and both kids entertained for the price single guy paid for his iPad. This is definitely aimed at families.

When the iPad first came out I had visions of it replacing my iPod, laptop, and kindle. Truth is it only replaced my laptop. Which is still fine, I am glad to not be carrying around an aluminum brick.

For me, nothing currently available can replace my kindle. I read an average of 100 books a year. Reading on an iPad or kindle fire is just not acceptable.

I had a kindle fire for two weeks and sold it. I really wanted to love it as the design is much prettier, IMHO, than the iPad. I would also love to be able to use it as an iPod for music videos. But it was just too limited for me to keep. Now if someone had never owned a tablet or was an Amazon prime member, I can see how it might work for them.

Oh, and I currently own and use the kindle 3, kindle DX, nook simple touch, nook tablet and iPad. My bag usually carries one eink ereader and one tablet, along with an iPod or two.

 

[sentinelsx]

someone lined up for an Apple launch. Amiright?

Anyway, great ad from Amazon
Funny, catchy and got the message across!

Nope. Never lined up for anything. Nothing material is worth that much for me to trade my sleep and other activities for especially when it is a mass product anyway.

Couple of my friends do line up and i am at a loss to describe how otherwise perfectly behaving individuals would line up for something that is available to everyone in a couple weeks.

My point was samsung is just taking that lineup and moving it to them. The losers still remain losers, just lining up for a competitor now. No change.

Amazon's ad is positive and shows why someone should buy their kindle line up. In fact comparing the galaxy and amazon ads, i would definitely be gravitated towards the kindle. It focuses on what i gain from using the device, not who i should support in the war of fanboys like the samsung ads. I don't care about the sides. Give me a decent product and the reason to use it and i will use it. The "loyal to a platform" is all BS to me.

 

[powers74]

No, thats not what they're trying to say. Amazon is trying to send 3 message here:

1. The best e-reader on the market is the Kindle (very long battery life, highly supported, screen that does not beam light in your eyes, can be read in sunlight without glare issues)

2. If you desire multimedia functionality from such a device, there is the Kindle Fire and it costs significantly less money than an iPad 2.

3. Whether you desire a dedicated reading device or a multimedia tablet, the Kindle line are relatively highly affordable alternatives, so much so can have a Kindle to use as a book reader and a Kindle Fire (or two), potentially allowing you to share the devices among a family and still pay less money that you would for an iPad 3, which, as someone said earlier, puts into perspective how much money you're really spending.

They didn't say you need three different devices to do what the iPad does. That is completely missing the point. They addressed two key functions of these devices (reading and watching videos), both of which the Kindle Fire can do and in the case of reading, the Kindle arguably does best.

Amazon showed off 3 Kindles to emphasize relative affordability and value.

Sounds complicated, but ok.

 

[comatose81]

Amazon's ad is positive and shows why someone should buy their kindle line up. In fact comparing the galaxy and amazon ads, i would definitely be gravitated towards the kindle. It focuses on what i gain from using the device, not who i should support in the war of fanboys like the samsung ads. I don't care about the sides. Give me a decent product and the reason to use it and i will use it. The "loyal to a platform" is all BS to me.

Bingo. The only people having a hard time understanding what the ad is about are fanboys. Amazon isn't claiming that any of their devices are as good as the iPad. If everyone had $500 burning a hole in their pocket, the choice would be easy (assuming they want to do more than just read books). Since they don't, Amazon is saying that their products are more affordable, to the point that you can buy several of them for the same price as an iPad.

They aren't saying a single person should have three devices on them at all times. Anyone drawing that conclusion is working a little too hard to defend Apple.

 

[ixodes]

Amazon did a good job with their ad.

Remember it's just an ad, nothing to get so serious about. American TV ads are usually not that great anyway. Certainly far from accurate in many cases.

There's plenty of room in the marketplace for Kindles, iPads and others. I have both since I prefer the e-ink display (that Amazon has perfected) for reading.

My iPad excels at everything else.

For lots of reading, the Kindle is an essential part of my tech gear.

Having both is the solution that works for me.

It's having the right tool for the job that makes various tasks enjoyable.

 

[ZipZapRap]

If everyone had $500 burning a hole in their pocket, the choice would be easy (assuming they want to do more than just read books).

errr.. wot?
I have a bit of cash in my pocket, and haven't (and won't) buy an iPad.