It's a blatant knockoff of the Apple TV, but I might have to get one if Apple doesn't offer better deals on the iTunes Store. Amazon Prime is a great deal. Apple's pricing is 2005-era, before there were competitors. It's like Microsoft and Office.
And no, not going to use Netflix. They have a horrible streamable movie selection, and they STILL haven't dumped Silverlight for their PC viewing.
I use PS3 to watch netflix and occasional Amazon prime streaming. Netflix is way better in quality and even in selection than Amazon.