Thing is, Apple was definitely ahead of things with the first AppleTV.....but this FireTV is leaps and bounds ahead of where Apple is now.
I know there are a lot of rumors out there, and given the immense library and ecosystem Apple has, implementation of said rumors would automatically put them back on top. But at this point, we've got nothing....nothing until June and WWDC.
Give credit where credit is due - I'm a huge Apple fan, but Amazon has nailed it. Voice control and gaming are two things Apple should've done forever ago.
I'll definitely be grabbing one of these with the controller. Might even get a Fire HDX to go with it. All about ecosystems - either get in or stay out.