Are you talking about Apple's marketing claim about better sound or this one? Because BOTH have had that said about them by the respective entity trying to sell them. Or is only Amazon's marketing claim of "better sound" questionable?
And Google makes a similar announcement about improved speakers in a new model of their version:
https://9to5google.com/2017/09/27/e...higher-end-google-home-max-w-stereo-speakers/
As I mentioned earlier in this thread, adjusting speaker quality is almost child's play. If neither Amazon's or Google's turns out to be objectively superior to Apple's, it's not hard for them to roll out yet another version with even better speakers. Think about buying a car with factory speakers and then swapping them out for better ones. It's just not a huge ordeal to slug in a better speaker(s).
The magic is probably not in the speaker quality but in the proprietary software IMO. That means Siri needs to step it up and soundly roar ahead of Alexa and Google. If it really ends up as just (speaker) hardware vs. hardware, I don't think Apple can win unless one is mostly sold on which brand mark is tacked onto each device. I have to believe Apple held something back (about Siri and/or the software) in the preview reveal.
This is exactly correct and sadly my perception of the recent Apple under Tim Cook: Apple moving in the direction of being more of a Hardware pure-play company.
People forget (and IMO clearly so does Tim Cook) that Apple is actually a *SOFTWARE* company that *monetizes* from hardware. But Tim Cook is a physical operations/supply chain guy .... he simply doesn't understand software (hence why software has essentially been gutted/taken a backseat as each year passes by)
There should be no doubt that without *STRONG* software play, Apple hardware simply can't compete and fails (Apple TV)... and so will HomePod
The problem with HomePod is that it's a commodity speaker that ANYONE can produce... locked to the *worst* software/service Siri that's simply an embarrassment to most people's eyes (except fanboys living in delusion).
This is not good. In fact, more telling is that Apple's software/service is so bad now that it's actually a liability that hurts their price premium pricing power. How much more would the value rise for HomePod or AirPods if it wasn't locked to Siri and you could use Alexa, Cortana, or Google Assistant?
Because services ate software, (nearly all software is backed by cloud services & becoming intelligent with data) Apple is really going to struggle. China really is an indicator of Apple's future struggles. Apple hardware locked to Apple's *VERY" poor services is a *HINDRANCE* not a positive.
Moreover, it's pretty clear that the current Apple with current management simply do not have the appropriate resources (talent) desire, and most critically *data* to ever make Siri competitive for a sustainable period of time. You can thank Apple's ridiculous privacy policy ideology for that (they're basically blind.... but on purpose)
Hence why you get stupid justifications by poor leaders like Greg saying "Siri wasn't engineered for trivial pursuit" as rational to double-down on making Siri even dumber... but with a nicer voice
(Apple fans, enjoy hearing "I'm sorry I didn't get that" or completely wrong answers from Siri... but in a nicer voice!)