I quit Amazon Prime and ceased all shopping through Amazon about a year ago because of the company's stubborn refusal to put an app for playing Prime content on ATV.
If this latest rumor ends up becoming reality, I will rejoin Prime. Here is the text of the email I sent to Jeff Bezos:
"Dear Mr. Bezos,
I started shopping at Amazon in the 90's. Up until recently, when friends asked me what my favorite department store was, I always answered "Amazon". I do any shopping I can online and Amazon was a big part of that. To illustrate: My shopping total for 2015 at Amazon was $3570.23. I had already spent $1974.05 in the first four months of this year before resigning my Prime membership in April, so 2016 would have seen me spending in excess of $5000 at Amazon. But, regretfully, I have ceased all shopping at Amazon until Amazon decides to do the right thing and reverse its injudicious decision not to port the iOS Prime Video streaming app to AppleTV.
My family decided a couple of years ago to "cut the cord" on cable and just go with Netflix, Hulu and Amazon Prime. Between these there would be plenty of programming even if we did have to wait a year for CBS shows or a few years for HBO content. We started using a Roku. Roku proved itself unreliable since the remote failed twice and needed replacement. Rather than replace it a third time, we switched to the new AppleTV last November. We thought we would only have to wait a few weeks until Amazon ported its iOS app over to AppleTV. By April it seemed that Amazon had abandoned its customers who have chosen to use AppleTV, so I canceled Prime and ceased shopping on Amazon. Last week's news about the silly stubborn game between Apple and Amazon only confirmed this.
Mr. Bezos, I would like to come back to Amazon when you can help your company to please put the customer first. I will not see my money going to a company that will hold back a very useful app that it could easily provide at nearly zero cost.
Although it costs me a little more hassle, I am now shopping and spending my money at places like Jet, Newegg, Rakuten, Boxed, etc. I am even finding some cheaper prices than Amazon!
Just do the right thing and port that Prime video streaming app over to AppleTV - after that I'll "come home" to Amazon.
Regards,
KD"