Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
The 30% is nonsense. I renew my prime membership directly through Amazon. I never buy anything through the Prime apps. Consumers need to understand when a company is pissing on their legs and telling them it's raining.
Consumers choose whatever option is cheapest and easiest for them. Most don't know or care about Apple's cut. I purchase Prime, Netflix, and all apps directly from the developer whenever possible (especially for smaller developers). I'm not sure how many do the same.
 
I quit Amazon Prime and ceased all shopping through Amazon about a year ago because of the company's stubborn refusal to put an app for playing Prime content on ATV.
If this latest rumor ends up becoming reality, I will rejoin Prime. Here is the text of the email I sent to Jeff Bezos:

"Dear Mr. Bezos,

I started shopping at Amazon in the 90's. Up until recently, when friends asked me what my favorite department store was, I always answered "Amazon". I do any shopping I can online and Amazon was a big part of that. To illustrate: My shopping total for 2015 at Amazon was $3570.23. I had already spent $1974.05 in the first four months of this year before resigning my Prime membership in April, so 2016 would have seen me spending in excess of $5000 at Amazon. But, regretfully, I have ceased all shopping at Amazon until Amazon decides to do the right thing and reverse its injudicious decision not to port the iOS Prime Video streaming app to AppleTV.

My family decided a couple of years ago to "cut the cord" on cable and just go with Netflix, Hulu and Amazon Prime. Between these there would be plenty of programming even if we did have to wait a year for CBS shows or a few years for HBO content. We started using a Roku. Roku proved itself unreliable since the remote failed twice and needed replacement. Rather than replace it a third time, we switched to the new AppleTV last November. We thought we would only have to wait a few weeks until Amazon ported its iOS app over to AppleTV. By April it seemed that Amazon had abandoned its customers who have chosen to use AppleTV, so I canceled Prime and ceased shopping on Amazon. Last week's news about the silly stubborn game between Apple and Amazon only confirmed this.

Mr. Bezos, I would like to come back to Amazon when you can help your company to please put the customer first. I will not see my money going to a company that will hold back a very useful app that it could easily provide at nearly zero cost.

Although it costs me a little more hassle, I am now shopping and spending my money at places like Jet, Newegg, Rakuten, Boxed, etc. I am even finding some cheaper prices than Amazon!

Just do the right thing and port that Prime video streaming app over to AppleTV - after that I'll "come home" to Amazon.

Regards,
KD"
 
This was so idiotic to begin with.

I am a customer of both. Everyone can be a customer of both. Why would you not offer your app to a streaming device that your customers use (Prime). lol.
Same reason Apple doesn't offer an iMessage or Maps app for Android, etc.
 
  • Like
Reactions: Juicy Box
Dumped amazon prime last year. Too late to swallow the pride amazon.
Im not gonna go back.

I dumped AppleTV last year. Too little too late, Apple. You still don't have 4K. Everything they do sucks these days. I blame Tim Cook and his boy Jony Ive. They've ruined Apple. FireTV4K rocks and with CinemaVision, Kodi on FireTV is like being at a real theater now. Try and do that on an AppleTV. Oh yeah, you can't (at least without a developer account you have to pay for every year) because it's LOCKED DOWN. Screw Apple.
 
Except no Airplay mirroring, iTunes library, etc.

I use Amazon Prime on the TV much more then iTunes or Airplay mirroring, but You are right it depends on personal preferences. People who like to watch 4k are not happy with AppleTv. Btw. there is an airplay app available on fire tv.
 
Mr. Bezos, I would like to come back to Amazon when you can help your company to please put the customer first. I will not see my money going to a company that will hold back a very useful app that it could easily provide at nearly zero cost.

Substitute Cook for Bezos if you want to be more accurate as to whom to blame. And not sure where you get the idea of nearly zero cost.

As long as Apple wants more than Amazon makes, the latter would lose money providing Prime.
 
Substitute Cook for Bezos if you want to be more accurate as to whom to blame. And not sure where you get the idea of nearly zero cost.

As long as Apple wants more than Amazon makes, the latter would lose money providing Prime.
Actually, no - Cook is certainly not to blame. Apple would accept the Amazon app for ATV as soon as Amazon decides to submit it. This is totally and completely Amazon's fault that it is still missing. By using the programming for the iOS streaming app, porting this to ATV is practically zero cost. As far as revenue sharing is concerned, Amazon should just do what it already does on iOS - just have a streaming version for the free content plus anything else purchased directly from them through a browser.
As for the weak argument that ATV does not have a browser: Do you know anyone who watches TV anymore without a smart phone or tablet lying around nearby - or more probably actually holding it most of the time? No? I don't either...
 
As for the weak argument that ATV does not have a browser: Do you know anyone who watches TV anymore without a smart phone or tablet lying around nearby - or more probably actually holding it most of the time? No? I don't either...

Neither my 60 year old wife nor my 92 year old mother do. But they can use a Roku.

Even those of us with a browser find it a pain.

But I think the main holdup is Apple's demand for a significant slice of something they neither sell nor serve.
 
Hopefully "this summer" means a new 4K Apple TV with Amazon Prime app announced at WWDC.

Q3 is July-September, so I think the September event is more likely. A new AppleTV doesn't really fit at a developer conference anyway.
 
Hopefully "this summer" means a new 4K Apple TV with Amazon Prime app announced at WWDC.
Good grief I hope you're right. That's the only reason I didn't buy the new Apple TV yet. Went with a Roku instead, but I'm definitely starting to miss the Apple TV.
 
Great news, so glad to hear it. We used to stream Netflix and Amazon using our TiVo but we switched to Direct Tv and lost those functions. We have an old Fire Stick but it's slow so we rarely use it.
 
be good so people can cut down on how many devices they have to use to get what they want. The more apps that come along, that is one less device we have to use as a result :D
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.