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Amazon Takes on iPad in New Commercial

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http://www.youtube.com/watch?v=HGmRKSds9OY

Amazon has taken Apple head on in their latest commercial for their Kindle e-reader:
The ad, shown here, features a guy sitting poolside in a t-shirt and shorts struggling to read an e-book on a black LCD-screen device that looks an awful lot like an iPad.

Next to him, a gal in a bikini is enjoying reading on her Kindle, featuring an E Ink screen that looks so clear in the sun that she can even read with sunglasses on. She tells iPad guy she’s able to read in the sun because she’s got a Kindle, which cost less than her sunglasses.
The ad points out that the iPad's screen is less readable in direct sunlight as compared to the Kindles e-ink screen. While the iPad is a more fully functional device than the Kindle, it overlaps the Kindle's e-reader usage with Apple's iBooks application.

Article Link: Amazon Takes on iPad in New Commercial
 

thevofl

macrumors regular
Aug 7, 2006
193
164
God,

It's me Rob again. I know I haven't been to confession in a long time. But I think it's time we have a talk. The iPad's screen is unbelievably glossy. Is there any way in your infinite power to have an anti-glare screen on it? It would really allow for better viewing outdoors, and it would save the world from these annoying ads. I would suggest that you might want to check with your boss, Mr. Jobs first.

Rob
 
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MacDawg

Moderator emeritus
Mar 20, 2004
19,824
4,510
"Between the Hedges"
I have never needed to read from my iPad in direct sunlight
Hmmm, come to think of it, I try to avoid direct sunlight with or without an iPad :eek:
 
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Duncan-UK

macrumors 6502
Sep 17, 2006
330
411
This ad does hit the nail on the head. I was working away from home for 3 weeks in July/August and poolside reading at weekends was the order of the day.

Took my kindle and my ipad with me - ipad stayed in the hotel room safe whilst the Kindle was magnificent for reading outside.
 
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0815

macrumors 68000
Jul 9, 2010
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here and there but not over there
The kindle display is magical for black&white book reading - it's fantastic for that and exactly that. Battery lasts for ever. But thats about where the advantages stop. It is slightly annoying how slow you 'flip' pages, that display has an extreme slow response time. Annoying while reading, unusable for anything else. Thing is kindles functionality is only a tiny subset of what the iPad can do - in this tiny subset it is superior (I can live with the slow display for reading) ... but the possibilities what to do with the iPad are endless. The iPad display is even in the sun not as bad as this ad makes it look like (not perfect, but good). Given how limited the use of the kindle is, it is way more expensive than an multifunctional device like the iPad -- have a kindle I still would need some additional media player, mp3 player, mobile browser, ....
 
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0815

macrumors 68000
Jul 9, 2010
1,759
907
here and there but not over there
This ad does hit the nail on the head. I was working away from home for 3 weeks in July/August and poolside reading at weekends was the order of the day.

Took my kindle and my ipad with me - ipad stayed in the hotel room safe whilst the Kindle was magnificent for reading outside.

As MacDawg pointed out: It is not healthy for you to stay in direct sunlight - you will get cancer from that. Be smart and look for a shady spot - on the plus side, besides not getting cancer, you will be able to read books, browse the web, watch movies, play games, ... etc on some magical device.
 
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jonnysods

macrumors 604
Sep 20, 2006
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That's a nice little shot at Apple. They are pretty flippin' bad for reading outside.

But, it's pretty much all they've got going for them feature for feature.

"$139" - that gets you no apps, no extra functionality, no nothing.
 
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0815

macrumors 68000
Jul 9, 2010
1,759
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here and there but not over there
Cute try, think it'll change how fast iPads are selling? Nope.

Probably not, since the kindles functionality is only a subset of the iPads. However, I know plenty of people that have a Kindle in addition to iPad. They use the Kindle for eBooks, the iPad for all the rest.

The kindle is fantastic for the (limited) use is was made for. Why not use the best device for every purpose. iPad and Kindle can coexist - its not about who is better since they are too different.

I guess this ad is to point this out, that iPad users can/should get a Kindle for eBook reading.
 
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KALLT

macrumors 603
Sep 23, 2008
5,173
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This ad does hit the nail on the head.

Couldn't agree more. The glass screen was the first thing I noticed on the iPad that I did not like. It's also the sole reason I won't buy one. The glaring screen is so disturbing that I can't even use my Unibody MacBook properly when there is too much light around. My MacBook can stay on my desk, but the iPad is meant to be used on different places with different light.
 
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BOOM!! Put that in your pipe and smoke it Apple!!!!!

Its a fair point though. There no getting away from the fact that the Kindle is a better option for reading outside on the beach etc. The iPad just doesnt cut it.

However overall the iPad is certainly heads and shoulders above the rest. Maybe a matt display on the horizon then??

Ill stand by to get flamed by the fanboys......
 
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sjjordan

macrumors 6502
Jun 10, 2003
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Thinking about getting a Kindle actually. Weren't they $359 when they came out 2 years ago?

I'd bet money they'll be $99 by Christmas!
Wait for 3 months and save an extra $40...absolutely!
 
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samh004

macrumors 68020
Mar 1, 2004
2,218
115
Australia
Great ad, but, who reads in direct sunlights, by a pool no less, with a device that costs that much…

Also, haven’t they heard of skin cancer :p
 
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Stelph

macrumors member
Jan 29, 2008
37
2
Nice advert, brings up a good point that that although the screen on an ipad is great at viewing videos and media content, its not as good as it should be really.

Hopefully in rev.2 of the iPad they'll get a screen like the Pixel Qi or equivalent which works as a normal LCD when the backlight is on, but when the backlight is off works just as well as an e-reader (with the benefit of being able to play video)

http://www.youtube.com/watch?v=NIUexfwLtAM
 
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duck apple

macrumors member
Feb 26, 2009
32
0
How about night reading on the bed?

Apple can easily refuted it with an ad depicting the man reading on the bed with his wife/girl sleeping at the side, without any lighting in the room.

Now, think of it. Is it more frequent and practical reading in the comfort of room or reading at the pool side in the risk of sunburn?

And, guys, half the population on the globe try their best to avoid direct sunlight.
 
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jb1280

macrumors 6502a
Jan 13, 2009
848
190
Great ad.

I suspect it will get more current iPad owners with the Kindle app to buy Kindles than prospective iPad owners to purchase a Kindle instead.
 
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Colman

macrumors member
May 6, 2004
68
0
Next up, bicycle vs. airplane ads.

I suspect it will get more current iPad owners with the Kindle app to buy Kindles than prospective iPad owners to purchase a Kindle instead.

Yeah, I'm tempted by a Kindle as an adjunct to the Kindle app on my iPad and iPhone, but a Kindle is not a substitute for an iPad. They'd be better off pushing that line than falling into the idiot media story of Kindle vs. iPad.
 
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