Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
What "acceptable business terms" do they currently get on iOS (where the app is available now) that are not currently available to them on tvOS?

the difference may be that ios has a browser that allows direct access to amazon.com. because apple tv doesn't have a browser, any transactions would be subject to the standard 30% fee without a special deal from apple.
 
People actually use the Prime video? I wish I could just subscribe to the Prime shipping and pay less. Dumping the video service and other junk services. The only reason I have Prime is for 2-day shipping. All the media that is included is a bunch of junk movies and TV shows I could care less about. Every once in a while I look to see if there is anything. All the good stuff you have to purchase.

As for purchasing why would I pay as much and often more for their low bitrate HD content rather than buying a much higher quality BluRay?

Really? I actually prefer amazon prime over netflix. The only downside to prime is that I'm out of the country a lot so it is not available for me to watch. But when I'm in the states I watch quiet a bit of it.
 
So does Apple. At least in 2010 when I asked hwy certain editions of Adobe suites weren't on the shelves. The Genius replied that those versions complete with Apple's own video editing tools and it was not allowed.

Forgive me for siding with Bezos on this. Apple likes having it both ways as well, so we shouldn't get angry when someone else wants the same treatment Apple has put out. So maybe both companies are wrong. Or are they both right? Why or why not?
They're both going to ask for more than they're given, and neither is wrong for trying. However I think Bezos comes off second-best because Apple hasn't bent on 30% for anyone.
 
I use Amazon Prime video rarely - it sucks.

I am glad that I've yet to buy an Apple TV; so much disappointing features for a great company like Apple to include, or not include.

Meanwhile, PS3, PS4, TiVo, Sony Bluray players all give me access to Amazon, if I want to use it.

I rarely purchase movies or CDs from iTunes.
 
They're both going to ask for more than they're given, and neither is wrong for trying. However I think Bezos comes off second-best because Apple hasn't bent on 30% for anyone.
As has already been pointed out, Apple only gets 15% of subscription fees from Netflix, HBO, Hulu, etc.; and that's only if the user signs up thru the app. If a user logs in with an existing subscription then Apple gets nothing, ie. how Amazon Video works on iOS.
 
Wouldn't it be messy if Apple took Amazon's apps off the app store so Apple could push its own storefront.
 
One of the reasons Apple supposedly lowered rates for Netflix, HBO, et al, was because the Feds were looking into anti-trust issues with the way Apple locks down purchases through their own app store and media mart.
"Supposedly" being the key word in that statement. Have a link to substantiate, supposedly or otherwise...?
 
...let Google be your workhorse.
Always a good idea to provide backup when you "quote" information, otherwise it is perceived that you have an overactive imagination. If I were to make such a statement, I'd certainly back it up with a link. Let Google be >your< workhorse.

Personally, I have no confidence in the accuracy of your claims and no desire to google it. Thanks though for stopping by :rolleyes:
 
Always a good idea to provide backup when you "quote" information, otherwise it is perceived that you have an overactive imagination. If I were to make such a statement, I'd certainly back it up with a link. Let Google be >your< workhorse.

Personally, I have no confidence in the accuracy of your claims and no desire to google it. Thanks though for stopping by :rolleyes:

The feds were most certainly looking into Apple in this area. Here is a link to the WSJ arcticle.
Two quotes from the article to provide a quick view:
'Apple also would have the option of changing its practices, if need be, to head off any possible formal action by antitrust regulators.'
and article ends with:
'In September, Apple backed down on both issues, revising its rules and taking the heat out of that investigation.'

Seems pretty obvious to me. No overactive imagination.
 
Last edited:
the difference may be that ios has a browser that allows direct access to amazon.com. because apple tv doesn't have a browser, any transactions would be subject to the standard 30% fee without a special deal from apple.

That's not the case for others on the platform, and people that have a subscription they set up elsewhere could still watch it anyway on the Apple TV. That's how others do it. Bezos is being an utter liar and he knows it.
 
The feds were most certainly looking into Apple in this area. Here is a link to the WSJ arcticle. Two quotes from the article to provide a quick view...
That article is from February 2011, covering activities that happened in late 2010 -- your quotes are from different parts of the article and aren't actually related to each other, the last one relating to the FTC's examination of Apple's rules preventing app developers from using tools made by software maker Adobe Inc. It also investigated restrictions that appeared to impede Google's ability to effectively serve ads on Apple devices, something that potentially gave Apple's own iAd service an edge. Apple has since ditched iAd -- new apps can't use it, developers can continue existing implementations through June 30th 2016.

Nothing more current that isn't over 5 years old? Or here's a thought: something relevant to this topic thread...? :rolleyes:
 
Last edited:
I think it's answered in this post...

The 30% cut seems acceptable for the app store but is always going to cause problems when applied to subscription services where the profit margins are already fairly tight.
This. It's ridiculous that Apple (or any app store) wants a piece of what others sell inside their apps, at least for videos.



Or maybe you should be boycotting Apple.

You'd think that making hundreds of billions of dollars from hardware would be enough.

It's their greed that prevents banks from signing up for Apple Pay, and Amazon from fully supporting iOS.

If Apple really cared about its customers, it'd put their needs first.

It's because on IOS you can use Safari to buy Prime membership on the Amazon website, but on TVOS there is no web browser, so any purchase has to be done through the App. In App purchases give Apple a 30% cut of the purchase price goes, Apple doesn't allow the purchase price to be higher on the Apple App store for services available elsewhere, so Amazon would be forced to swallow a 30% loss on something, which has a profit margin much lower than that (Prime actually makes a loss, the only part of Amazon that makes a profit is Amazon Web Services, it subsidises everything else).

Well I guess he's right that some consumers are stupid, but Apple TV users are already used to having to sign in with an existing account or with having to jump on their computer to type in a code. Nobody with an Apple TV would be phased by that. It's the norm.

I do think Apple charging 30% in perpetuity for subscription sign ups is a bit rich, so I see where he's coming from there. I also understand it becomes an Amazon customer service nightmare to charge customers more if they sign up on their Apple TV (like Spotify did on their iOS apps) compared to signing up on their computer. Apple really needs to be a bit more reasonable with that. Make it 30% of the first transaction only or something.

In any case, I guess now we know for sure it's not coming any time soon :(


I think you've nailed it really. Bezos has a point about the 30% though. Seems ridiculously high when it comes to subscription models. If you've got a service that costs £30 a month in the App Store apple take £10 of that each month for the whole term of the subscription. In a year that's £120 that the developer loses. The 30% figure was created to help pay for the hosting and distribution within the App Store it doesn't really make sense the keep that high a figure when all the data from there on comes from the app developers servers and not Apples.

In short; 30% fine for downloads and IAPs. Subscriptions services should be closer to 15%


I think the problem here is that a Prime membership gives a lot of different benefits, postage, books, movies etc. Jeff is probably a bit concerned that Apple want 30% of the annual despite only a small fraction being related to streaming services.

I guess Jeff could do a stand alone streamer and take less of a hit. The majority of people who Prime do it to benefit from free delivery, the other benefits are fairly ancillary.

1. Would you expect a shop to have a place in a shopping centre without paying rent?

2. They can remove the sign up from the app and leave the login screen like some other services.
 
Amazon Prime video includes prepaid content in a similar fashion to Netflix. Your annual Amazon Prime subscription gets you that content, plus free two-day shipping on Amazon orders, etc. If that was all that was in the Amazon video app, it would already be on every AppleTV, just like Netflix. For Netflix, that content is their business, and the subscription fee covers costs plus profit. For Amazon, that content is a loss-leader. It's there to drive customers to order more stuff (hence the two-day shipping) and -here's the crux of it- to buy and rent streaming video content that is not included in the cost of the Prime membership.

Apart from the fact that the Xbox app, amongst some others also do not have the ability to buy/rent streaming content from Amazon either, so that renders that moot
 
Not that I would expect anything different from this forum, but the cognitive dissonance here is hilarious.

Apple demands 30% of anything you buy through the app. They don't distribute the content. They don't host the files. They don't handle any bandwidth or metadata. They don't do anything at all, but they want 30%.

So you also have issues with eBay or eBay taking a cut off any sales people make through them too? Or are you just ignoring that fact.
 
  • Like
Reactions: igorsky
Because Netflix and Hulu are just streaming services. Amazon is iTunes and Netflix combined HOW HARD IS IT TO UNDERSTAND THAT. Amazon wants you to be able to buy a movie in app, without giving Apple 30%. After the initial download of the app if it wasn't for Apples F'ed up rules they wouldn't have any resources involved in it.

I used to think Xbox, and PlayStation fanboys were crazy, but they are nothing compared to you Apple lovers.

You don't see Amazon boycotting releasing an app for the Xbox, they released one there without the ability to rent or buy, but just stream and arguably that's a bigger audience than the Apple TV. Just makes them look like their deliberately picking on Apple.

Kind of makes your point seem irrelevant....
 
Which is the reason Amazon, isn't putting their app on the Apple TV. Their is no reason for Apple to charge a 30% fee. You are signed into your Amazon account so Amazon could do the billing, and apple has no costs involved except in initial downloads and updates. They can't do that though because Apple has an asinine rule that you have to use their billing system. Yes they tell you it's for security and privacy, but that is all BS it's so they can take 30% for doing nothing.

Or they can do the same as they do on iOS and Xbox and not have a sign up via the app and just steam the prime free content....

See my longer post above. There is no good business reason for Amazon to create an ATV app to give you Prime content at a loss while making it more convenient for you rent and purchase content via iTunes. Nobody stays in business by taking a loss to drive foot traffic to their competitor.

Please explain the Xbox one app then, which does exactly that.
 
No analogy is perfect. In this case, Coca Cola is content. It would be stupid for Apple to provide a competitor with the platform to sell the same content they offer, without taking a cut. At the same time it would be stupid for Amazon to put a Prime-only app on the ATV at a loss, only to make it easier for their customers to buy 'premium' content from Apple.

You don't need an MBA to get this.

No analogy is perfect. In this case, Coca Cola is content. It would be stupid for Microsoft to provide a competitor with the platform to sell the same content they offer, without taking a cut. At the same time it would be stupid for Amazon to put a Prime-only app on the Xbox at a loss, only to make it easier for their customers to buy 'premium' content from Microsoft.

You don't need an MBA to get this.
 
Plus don't get me started on Apple selling banks access to their own customers via the Apple Pay ransom. That's Apple profiting from using their customers as products, along with Apple getting back previously proprietary aggregate purchase info from the banks.

You have the same issue with Visa, MasterCard and American Express too?
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.