I love how Apple enters a product category and raises the bar 10 levels, then other companies have to try to catch up (and sometimes surpass). Without Apple we'd only have clumsy, unrefined devices (though we'd probably be ignorantly blissful), and without competition we would never be able to afford these better products.
Granted Apple falls short sometimes (Siri).
Apple haven't even entered this market - HomePod for all intents and purposes is just a box right now.
You visit an Apple fanboy website and believe the delusional titles of their 'News'.
If Amazon are releasing a new Echo, or one with additional features; it's not because of Apple, it's because they are confident enough to invest more into a platform that has taken this space by storm.
This isn't 2010 anymore, Apple are just a shady corporate machine.