Contrary to popular belief AMD never left the GPU game. They in fact have very good GPU's with a slightly different forces than Nvidia and often far better performance than Nvidia.
They have very good GPUs now (and always but AMD has improved a lot within the past 1.5 years), nvidia just has about 80% of the market share for dedicated GPUs (if these numbers can be believed): http://wccftech.com/gpu-market-share-q3-2015-amd-nvidia/
AMD used to have a larger market share than they do now. I think Polaris will help a lot (although we'll see how nvidia's Pascal cards turn out relative to AMD).