An In-Depth Look at Apple Watch Band Options and Potential Pricing

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 20, 2015.

  1. vvswarup macrumors 6502a

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    Jul 21, 2010
    #76
    Even if Apple doesn't restrict bands that people buy, not all of the bands will go well with all three case options. The Sport model is made out of aluminum. The Milanese Mesh band may look out of place because of a mismatch at the place where the band meets the case.

    I wouldn't be surprised if the Edition version sells for tens of thousands of dollars. It's clearly aimed at luxury watch customers. If Apple prices it like that, Apple probably isn't expecting to sell very many of them. That version of the Watch may not even be sold in all Apple Stores. It may only be sold in some ultra high-end locations like the NYC Apple Store.
     
  2. smulji macrumors 6502a

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    #77
    Why do people waste $20,000 on a Rolex that does less than the Apple Watch?
     
  3. MartyF81 macrumors 6502

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    Chicago IL
    #78
    I think he is missing the boat on this one. Except on the Gold Model... and possibly on the availability of bands to purchase separately.

    The WSJ has said Apple is speculated to produce 5-6 million of these devices for launch. 5-6 MILLION.

    Think about it. Apple typically builds not enough devices for launch.... to create demand. So they are expecting to sell out of 5-6 million at launch.. and then sell millions more of the rest of the year.

    People are not going to be being 5-6+ million of these things at the prices Gruber is quoting. This isn't a utility device that people use all day long like an iPhone... people are not going to be able to justify it for a watch... especially in a world where most iPhone users are wearing Fossil price range watches. The market isn't there.

    I think it will be $350 to $700 for the Sport and Stainless models.. all band types. Maybe $1000 max for the best stainless with the best band... but even that sounds crazy to me. Who knows, or cares for that matter, what the Gold Models will be.

    Look at how Apple Marketed it at the announcement and on their website. Average people wearing these things... It can't be at the price points gruber is talking about. Apple is not stupid enough to think a bunch of people are going to buy the base model with a rubber wrist band and wear it to an office and think it is "ok" for business wear of most of the middle class.

    He missed this boat on price.
     
  4. azentropy macrumors 68020

    azentropy

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    #79
    The thing is that if you buy a $10K designer watch in 10 years it will have deprecated very little and may have even gained in value.

    A $10K piece of technology in 10 years is generally worth very little.

    So don't know what merging of the two will bring.
     
  5. coolfactor macrumors 601

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    Vancouver, BC CANADA
    #80
    You're either cynical because you don't have that kind of money, and you really want to have an AppleWatch, or you truly believe that this smartwatch evolution is just a fad and will be gone one day like how the iPod is currently fading. Or do you view the AppleWatch being a disposable device that needs to be replaced every few years, and therefore paying a large amount of money for "a phone accessory" would be stupid? I hope that Apple has build the watch so the guts can be replaced with a new generation unit, and therefore the casing would not be fully wasted when replaced.
     
  6. dexterbell macrumors 6502a

    Joined:
    Jan 29, 2015
    #81
    I can already see whats going to happen. Some of these high end bands will be extremely limited and will be sold for like 3 times their price online, just like the first batch of gold iPhones
     
  7. H2SO4 macrumors 601

    Joined:
    Nov 4, 2008
    #82
    I bet their watches don’t alarm at the wrong time when Daylight Savings Time comes around. That’s one thing about iOS that was very reliable.

    ----------

    Makes you wonder why they can’t do the same with the phones then. They’ll either rip you off with the watch, the phone or both. But not neither.
     
  8. coolfactor macrumors 601

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    #83
    Those people don't see a watch, they see a status symbol. But the AppleWatch is a "gadget". I think Apple is working very, very hard to position their watch as a status symbol to avoid this very difference. The trick will be to ensure that the technology lasts. With the iPhone doing a lot of the heavy lifting, I think they are hoping that a watch, even the first generation, will last many years.
     
  9. Night Spring macrumors G5

    Night Spring

    Joined:
    Jul 17, 2008
    #84
    Agreed. I also noticed that Gruber lost track of the leather bands. He said that steel bands (link and Milanese loop) won't be sold separately because the bands themselves are so expensive. Then he goes on to conclude that only Sports bands will be avaiable as separate purchases. So what about the leather ones? He just seems to forget about them altogether.
     
  10. extricated macrumors 6502

    extricated

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    Arkansas
    #85
    I’m curious regarding the bands.
    In their “Introducing Apple Watch” video, Jony mentions “six different straps and a mechanism that makes the straps easily interchangeable” (mentioned around 6:50).

    In that simple regard, I had wondered if there would be an à la carte option, or maybe an option to buy an extra band for a particular occasion (sporty vs. dressy). However, on the purely fashion/design end of the spectrum, Apple wouldn’t (and shouldn’t) want people to be able to slap any old band on any watch they choose. We all know that certain combinations would be flat out ugly, so I wouldn’t blame Apple for wanting to limit our options to what looks good. Apple watch wearers are advertising for Apple (by nature of ownership), so Apple would naturally want to preserve their good design-sense by keeping the strap combinations aesthetically pleasing.

    Could the interchangable "mechanism" be specific to each watch line?
    How else might Apple limit that choice?

    I mean, surely we can buy extra bands. That's been stated plainly enough. What's to keep you from buying the "wrong one" unless the means of attachment is somehow slightly different for each line of watch?

    But then, someone posted an example in the forums that looks to be a Sport with the leather loop.
    Source.
     

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  11. CmdrLaForge macrumors 601

    CmdrLaForge

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    around the world
  12. freediverx macrumors 6502a

    freediverx

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    Feb 19, 2006
    #87
    Unlike, say, a Rolex, the value of a gold smart watch will depreciate considerably over time. So with that in mind, I think this product is aimed at the nouveau riche: "people who have recently acquired wealth, typically those perceived as ostentatious or lacking in good taste." And where is there a gigantic and growing market of nouveau riche? China.

    The gold Apple Watch will be the darling of tacky upwardly mobile Chinese and gaudy celebrities, people more concerned with flaunting their wealth than in a product's quality or good taste.
     
  13. coolfactor macrumors 601

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    #88
    You're right. I think the difference is the execution. When the iPhone came out, it was virtually a brand new platform, device....there was nothing else quite like it. Sure there were PDAs and other "smart" phones, but the iPhone redefined the phone and PDA spaces overnight. They launched with one phone that broke the mould.

    Watches go back eons, though. There's a lot of tried and true history to utilize in designing and building the AppleWatch. They are launching with *two* sizes and many different styles. I hope that is a tactic to start with a very mature product that doesn't change radically from year to year. However, they are now competing with the expectation that companies release new products at a fast pace. If the AppleWatch does not change much from year to year, they will appear to be outpaced by the competition.

    It will be an interesting show to watch.
     
  14. extricated macrumors 6502

    extricated

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    #89
    Yes! I wish I had seen this before I made my ramble just now.
     
  15. TXCherokee macrumors 6502

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    Aug 24, 2012
    #90
    ^This. I've said this very same thing in a previous post.
     
  16. squirrrl macrumors 6502a

    squirrrl

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    San Diego, CA
    #91
    Have people lost their minds? I'm not sure if it's been said already because I've only skimmed the comments, but there WILL be third party bands and pricing will have to take into account the price of third party bands. If Apple's price is wayyyy too high over these (Apple's price for it's own iPhone/iPad cases is high, but not outrageous) then Apple won't sell any of their own bands.
     
  17. Southshore macrumors member

    Southshore

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    Boston, MA, New York, NY
    #92
    I'll take the other side of his bet

    I believe their goal is not to sell a few million units, but rather sell hundreds of millions. Cook and his team know all too well that their products command a premium, but they will not alienate the masses with a watch that costs as much as a car.

    With respect to their web site, Apple indicates that their metallurgists have crafted a case from 18 karat gold that is twice as hard as standard gold - which can only be accomplished by adding another material. The watch will not be machined from a block of gold. I suspect this will be the first real use of the Liquidmetal technology they acquired in 2010. While there will be a selection of ultra-premium watches, the vast majority sold will be for less than $500.
     
  18. freediverx macrumors 6502a

    freediverx

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    Feb 19, 2006
    #93
    Assuming Apple plans to do so, how long do you realistically think they could offer such upgrades?

    Given Apple's focus on miniaturization, combined with the fact that the Apple Watch in its current incarnation is a rather chunky beast, it is an almost certainty that within a couple of years the "guts" will have a completely different size and configuration that cannot be retrofitted into an old case. Personally, I don't expect Apple to offer any such upgrades unless the original models are found to have some manufacturing defects.
     
  19. leo8877 macrumors member

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    Jun 10, 2010
    #94
    Edition is not for the masses.
     
  20. winston1236 macrumors 68000

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    Dec 13, 2010
    #95
    No worries, when they don't sell they will cue the buy an iphone get a free watch promos.
     
  21. cheesyappleuser macrumors 6502a

    cheesyappleuser

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    Portugal
    #96
    Well, if I own a bought-new Macbook I can definitely buy one of those ;)
    With that said, I can't see a use for it just yet. However, yes, it would be more sensible if you could only replace the watch. Nevertheless, it would be crazy expensive since it is made of gold.
     
  22. heehee macrumors 68020

    heehee

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    #97
    Analysts and Meteorologists can be wrong most of the time and still keep their jobs. :p
     
  23. squirrrl macrumors 6502a

    squirrrl

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    San Diego, CA
    #98
    I'm more worried about the battery replacement... We all know that after a year or two of heavy use, our iPhone batteries are really pretty krappy. I can't imagine it would be much different for the apple watch.
     
  24. Black Magic macrumors 68020

    Black Magic

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    Sep 30, 2012
    #99

    I hope so and sounds like you are spot on. Introducing a new spec watch every year will be a turn off.
     
  25. rmatthewware macrumors 6502

    Joined:
    Jul 22, 2009
    #100
    The Apple Watch Edition isn't for people who think like you. It's for big spenders who want a smart watch that is also a luxury watch, that says "I'm better than you." It doesn't sound nice, but it's the mentality of people who are willing to drop $10k on a time piece.

    There is already an after market that takes iPhones and swaps out the covers for high end materials: gold, platinum, etc. If the Watch Edition does well, I could see future iPhones being offered with luxury options.

    And look at the auto market. Lamborghini doesn't sell a lot of cars each year. But they make a killing on the ones they do. Most Apple Watch sales will be around the $350 price point, but the Watch Edition will have a killer profit margin.
     

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