So building something people want is not OK anymore. If you had any sense of history you would realize that much of what has come out of Apple is stuff that the people at Apple would have wanted themselves.
That is the myth of Steve Jobs. The reality is far different where you would often have engineers and designers working out of view of Steve to get the things they wanted done into a product.
The average person understands that no two people are the same. However to say the company is going in a titally different direction is asinine plain and simple.
Or the could be just as out of touch as you are. The fact is that as companies grow they change, no way around that really. However to say that they have lost their soul is unsupported by any contemporary facts. On the contrary I'm hearing good things about working at Apple again.
Spoken like someone who has never actually used competitors products, like most Apple users.
They can continue to do so for years if they want. However the blind might not see or want to see the innovation that is happening at Apple. For example the A8X, Swift, LLVM/CLang, the IOS cameras are all examples of innovation at Apple. The A8x is an example of extreme innovation in reality, there simply isn't comaparble hardware out there.Count me in as part of this (though since I bought my 6 two weeks ago, would that count?)
How much further can you reasonably expect a company like Apple to 'innovate' in the mobile space??
If you hit a plateau you need new blood in your organization. Frankly hitting a plateau happens to a lot of American companies. The CNC mill industry is one example of where American manufactures, for whatever reason, couldn't see the market potential and plateaued the industry they created. Eventually the Japanese's and Germans took the market for their own and continued the innovation efforts.
Depends on which front and device, i think they have moved from being a niche, aimed at certain commercial groups, to becoming a tech giant, with their devices becoming ubiquitous in the realm of smart phones and tablets. Can they keep on expanding as they have over the past decade, it is difficult to predict;although the rate of growth certainly has not plateaued, it is neither rapidly expanding at previous rates.
The people who see the world as you do were able to say the iPhone was just like the phones of the time by ignoring the massively superior screen and innovative input mechanism (no keyboard). Conveniently, you chose to ignore the substantial differences in input mechanism (digital crown) and massively superior screen- most wearables today have pixelated black&white or greyscale displays (or no display at all like the fitbit and activité) and the few that don't are flawed in other serious ways (ie. the Gear). Again, you're not learning from history but you repeat it well.
Sorry, I wasn't trying to imply this. I know how annoying it is when people predict doom no matter what. That's why I said it doesn't matter if they top this years numbers.
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That and thinness often requires innovation. Making a battery hold the same charge even though its smaller. Making a display from one part not several to make it thinner.
And then people react with 'same **** every year... Thinner and lighter...'
