Reported today over on Phone Arena, Android has gained 7% market share from Apple and everyone else in the EU5, China and American markets! Well done them, I think a lot more high end Android handsets are coming out now. Apple is just seemingly regurgitating it's same design and I suspect people are getting bored of it: http://www.phonearena.com/news/Andr...nd-Windows-Phones-market-shares-slide_id80972 Has Android 'won' the ongoing boxing match with iOS, its arch-adversary? Technically, iOS may be a faster and more nimble athlete, but Android has certainly won by score, and what's more, its supporters over the world keep growing! Kantar Worldpanel's mobile OS market share data for Q1 2016 shows Android's market share in the EU5 (Great Britain, Germany, France, Italy, and Spain) region gained 7.1% to reach 75.6%. In America, the robot saw a 7.3% increase to 65.5%, and China's Android share grew by 6% to over 77%. To say Andy the droid is doing fine would be an understatement, considering it's got more than half the market in those places all for him. Kantar's Lauren Guenveur agrees, pointing out that not only has the OS seen its strongest growth across the EU5 in over two years, but the uprising is driven by different brands and ecosystems specific to those regions. Meanwhile, iOS' share declined in the EU and China, and one-time Windows Phone users steadily switched to Android, for Google's OS has offered "a better user experience with a variety of brands and models across a multitude of price points," as noted by Kantar's Dominic Sunnebo. Interestingly, users from former Windows strongholds like Italy and France opted for mid-range droids by the likes of Huawei, Wiko, and Asus, while Britons were hot for Samsung's affordable J5 and A5 handsets. Although high-end smartphone sales are slipping as customers increasingly consider value-oriented options, the Galaxy S7 was still the fifth best-selling device in America, while Motorola increased its market share by nearly 3% thanks to promotions by Verizon. However, Android's hegemony could be threatened by none other than the "potent munchkin" that is the iPhone SE, which could find itself in high demand during the second quarter – particularly in China, where it has the potential to become a successful mid-tier offering. The full report they quoted is from here: http://www.kantarworldpanel.com/global/News/Android-Share-Growth-is-Highest-in-EU5-in-Over-Two-Years The latest smartphone OS data from Kantar Worldpanel ComTech for the three months ending March 2016 shows Android continuing to grow sales across the EU5, US, and Urban China. There were solid gains in the EU5 (Great Britain, Germany, France, Italy, and Spain), up 7.1% points to 75.6%. In the US, Android share increased 7.3% points to 65.5%, and in China, it rose nearly 6% points to over 77%. “This is the strongest growth for Android across the EU5 in more than two years,” said Lauren Guenveur, mobile analyst for Kantar Worldpanel ComTech. “What’s more, the growth is coming not just from one or two players, but from different brands and ecosystems, varying from region to region.” In the EU5, iOS share declined from 20.2% to 18.9% in the three months ending March 2016. Windows phone sales dropped five percentage points to become 4.9% of overall smartphone sales in the region. Nearly 7% (6.6%) of new Android customers came from Windows, vs. just 3.3% from iOS. Among new iOS buyers, 2.6% migrated from Windows. “For those switching from Windows, Android has offered a better user experience, with a variety of brands and models across a multitude of price points,” said Dominic Sunnebo, business unit director for Kantar Worldpanel ComTech Europe. “In Italy and France, the strongest Windows Phone markets for a time, nearly 10% of Windows mobile users moved to Android in the three months ending March 2016. What’s more, they opted for brands like Huawei, Wiko, and Asus, featuring mid-range devices that represent good value for the money. Contrast that with Great Britain, where Android growth is still dominated by Samsung, and driven in this period by mid-range devices like the J5 and A5.” Android’s gains in the US came from increased sales by ecosystem partners Samsung, Motorola, and LG. “Although it was available for only a few weeks during this sales period, the Samsung Galaxy S7 was the fifth best-selling device in the three months ending March 2016, capturing 4.2% of sales,” Guenveur said. “The Galaxy S6 also performed well, due to price reductions before the S7’s release. Motorola experienced higher sales, particularly with Verizon, and grew to 9.8% of the smartphone market, up from 6.9% a year previously.” “In Urban China, iOS continued to decline to 21.1% in the three months ending March 2016, down from 26.1% in the same period a year ago. Android had its best year-on-year growth since the three-month period ending October 2014, moving up 5.9% points year-on-year to 77.7%,” said Tamsin Timpson, strategic insight director at Kantar Worldpanel ComTech Asia. “Huawei continued to expand, reaching its highest purchase share so far, at 24.6%. This has been driven by the high-end Mate 8 and the value-tier Honor 5X. Oppo, traditionally known as a value-tier brand, reached 6.5% of smartphone sales, increasing most significantly in the ¥2,000 to “In EU5, share growth from the Samsung Galaxy S7 – expected to be one of the most popular phones of the year – has not yet occurred. As the impact of the S7 materializes, it may change the nature and path of the Android market,” Guenveur added. “Android share could also be negatively affected by high demand for the Apple iPhone SE. iPhone SE sales will be particularly important in China, where success in the mid-tier will determine the top player in the region. These factors should play out further in the next quarter,” she noted.