It always puzzles me when apple fanboys get defensive about who leads a market (them not being the one) and then scream, "But we own everyone in profits". Most rational people would see that as a group of people collectively overpaying for something and actually enjoying doing so. If there weren't fanboys, apple would have to start it's own wireless carrier. Because the existing ones have a much smaller margin on iPhone vs. others.
Most educated people would look at Apple's profits as a combination of premium pricing of a premium product, and of a world class manufacturing supply chain that maintains low build costs through limited product lines over long production cycles using available cash to leverage lowest component pricing and best manufacturing practices.