Android U.S. Ad Request Market Share Surges Past iPhone, iPhone and iPod Touch Device Mix Detailed

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Mobile advertising firm AdMob today released its March 2010 Mobile Metrics Report, offering a look at trends in the devices and operating systems accessing its extensive ad network. Among the interesting observations in this month's report is evidence of continued growth and diversification of the Android platform. In fact, Android's growth in the U.S. has sent the platform's share of ad request in the U.S. past that of the iPhone by a 46%-39% margin.




On a worldwide basis, the iPhone continues to outpace Android with a 46% share of the ad request market, compared to only 25% for Android. It is also important to note that this specific metric includes only smart phones, and thus does not include ads served to the iPod touch. When looking at all devices capable of accessing AdMob's ad network, the iPhone and iPod touch together grab 38% of the ad request market, more than double that of the nearest competitor on a manufacturing basis, Motorola.




Other interesting data coming out of AdMob's report includes a survey of the various generations of iPhone OS devices accessing its network. The report notes that the iPhone 3GS holds the largest share of iPhone OS devices at 39%, followed by the second-generation iPod touch at 25%. Apple's first-generation devices continue to hang around, however, with the original iPhone and iPod touch each accounting for 2% of the 6.1 billion iPhone OS ad requests received by AdMob in March.

Article Link: Android U.S. Ad Request Market Share Surges Past iPhone, iPhone and iPod Touch Device Mix Detailed
 

alexk82

macrumors regular
Nov 30, 2009
112
0
East Coast
first gen iphone

another interesting aspect of the charts is that the first gen iphone represents 2%. i was reading in another article which says that means 1 in 3 first gen iphones still are still in use
 

marco114

macrumors 6502
Jul 17, 2001
328
137
USA
maybe

just a thought, but maybe iPhones have less ads than Androids?

And there's many iPhone specific versions of sites out there with no ads more often than not.

Just may not show the whole picture.
 

haruhiko

macrumors 603
Sep 29, 2009
5,113
2,844
another interesting aspect of the charts is that the first gen iphone represents 2%. i was reading in another article which says that means 1 in 3 first gen iphones still are still in use
I have read that AppleInsider article too. Given the traditional "extremely-biased-towards-Apple" stance of that site I can't even see ANY word mentioning Android outpacing iPhone OS...Macrumors is lovely.
 

Small White Car

macrumors G4
Aug 29, 2006
10,920
1,209
Washington DC
It's not like we don't all know that Android as a whole won't soon overtake the iPhone in terms of size.

With so many different models (and different software layouts) the platform as a whole is bound to overtake the '1 kind of iPhone' approach that Apple is pursuing.

I suspect the iPhone will be able to be the most popular model of smartphone as we go forward, but that's not what they're talking about here.
 

jabooth

macrumors member
Feb 28, 2006
67
0
England
Wow, Android really is doing well in the US... incredible to think that it still has such a small mindshare and marketshare here in the UK (though the Desire and Nexus One launches may well change that over the next few months).

Personally, I think it's only a good thing. Nothing drives innovation like strong competition.
 

alywa

macrumors 6502
May 6, 2004
350
0
Hard to know what to make of this. Seems like analysts could slice and dice this data into whatever they want. My takehome is that Andoid is doing very well, and growing nicely. iPhone OS remains strong, but is in need of updated hardware to spur new sales. BB continues to lose share in the consumer world (corporate customers are possibly less likely to access web / apps that have ads, instead using the BB for exchange / email / contact stuff). WM and Palm OS are basically dead.
 

gwangung

macrumors 65816
Apr 9, 2003
1,106
19
Hard to know what to make of this. Seems like analysts could slice and dice this data into whatever they want. My takehome is that Andoid is doing very well, and growing nicely. iPhone OS remains strong, but is in need of updated hardware to spur new sales. BB continues to lose share in the consumer world (corporate customers are possibly less likely to access web / apps that have ads, instead using the BB for exchange / email / contact stuff). WM and Palm OS are basically dead.
This....sounds quite intelligent and perceptive.

What's the matter with you?!?!?! :D
 

bensonk

macrumors newbie
Jun 10, 2008
4
0
Uhm, doesn't Google own AdMob....?
I have to agree here. Google's probably making the numbers look like they want them to look. With so many more iPhones and iPod Touchs out there than Androids, there's something funny going on.
 

aristokrat

macrumors regular
Apr 15, 2007
184
7
Does AdMob serve flash ads? If so, this would be another reason why there are fewer ads on the iPhone vs. the flash-enabled Android phones.
 

notjustjay

macrumors 603
Sep 19, 2003
6,052
159
Canada, eh?
I have to agree here. Google's probably making the numbers look like they want them to look. With so many more iPhones and iPod Touchs out there than Androids, there's something funny going on.
So there are fewer Android devices out there, and collectively their users are forced to view more ads than on the iPhone.

That's a good thing? :eek:
 

hprata

macrumors member
Oct 20, 2009
36
0
Not me

I see a hell of lot more ads on my iPhone than on an android device.
Not me I see twice as many ads on Android platform. Where are you seeing ads on iPhone

This chart means nothing I tend to avoid ad drive sites and apps and must admit am a heavy iPhone user. It is possible that a lot of Apple users are the same and Super google supports don't mind ads as they understand that this is googles bread and butter and are more tolerent :) Good for Google
 

Gidiyup

macrumors member
Feb 8, 2010
32
0
Texas
I have to agree here. Google's probably making the numbers look like they want them to look. With so many more iPhones and iPod Touchs out there than Androids, there's something funny going on.
Googles aquisition of Ad Mod hasn't been approved yet.
 

Padraig

macrumors 6502a
Dec 12, 2005
601
0
I have to agree here. Google's probably making the numbers look like they want them to look. With so many more iPhones and iPod Touchs out there than Androids, there's something funny going on.
Did you even read the article?
 
Aug 26, 2008
1,339
1
It's not like we don't all know that Android as a whole won't soon overtake the iPhone in terms of size.

With so many different models (and different software layouts) the platform as a whole is bound to overtake the '1 kind of iPhone' approach that Apple is pursuing.

I suspect the iPhone will be able to be the most popular model of smartphone as we go forward, but that's not what they're talking about here.
This sounds a bit like rationalizing and/or denial. There are three kinds of iPhone's with a fourth coming soon. Yes, you can only get "one" version at a time (with each rev having multiple versions) but it's not like there are 20 major android phones and one single iPhone. The difference is there are multiple android vendors and one iPhone vendor. I see no reason why this would mean that the defacto result would be more android devices in the wild, especially given Apple's marketing capabilities.

I think Android will probably end up doing better than the iPhone in the long run because of it's "free platform" nature. Most people just don't want to deal with a walled garden really. I mean, in five years do people really think the iPhone will be the market leader in smart phones? I sorta doubt it personally (and I'm an iPhone user for the past 2 years).
 

ivladster

macrumors 6502
Jun 29, 2007
477
9
Washington DC
Umm yeah

This means all Android Apps have ads in them. That's what Google wanted anyway. Now Google can really target audience by knowing what they eat, drink, where they go and who they like.
 

iOrlando

macrumors 68000
Jul 20, 2008
1,811
1
I have read that AppleInsider article too. Given the traditional "extremely-biased-towards-Apple" stance of that site I can't even see ANY word mentioning Android outpacing iPhone OS...Macrumors is lovely.
1 in 3 1st gen iphones is equal to 2% of all iphone OS devices.
 

ChazUK

macrumors 603
Feb 3, 2008
5,390
24
Essex (UK)
All the time AdMob stats shows the iPhone stealing market from Rim, Palm and MS it was good. Now people cry shenanigans that Android is higher.

Quite a surprising statistic nonetheless!
 
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