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Android U.S. Ad Request Market Share Surges Past iPhone, iPhone and iPod Touch Device Mix Detailed

More carriers please, Apple!

MAybe this will be a wake-up call to Apple that it is time to give iPhone consumers a choice of carriers, like Android - but I doubt it, Apple is making more money than ever in its history.

Ah one can dream...;)
 
Time to stop shackling sales with carrier exclusivity, Apple. Get the iPhone on Verizon, Sprint and T-Mobile. Then watch the cash (and market share) skyrocket.
 
marco114 said:
just a thought, but maybe iPhones have less ads than Androids?

And there's many iPhone specific versions of sites out there with no ads more often than not.

Just may not show the whole picture.
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Exactly, it doesn't show the whole picture... let's not misinterpret these reports. Data is all based on "Ad" requests, otherwise you're saying that RIM has little or no impact on the Smartphone market. See page 9 "United States Handset Data - March 2010" of report.

For the complete report see: http://metrics.admob.com/wp-content/uploads/2010/04/AdMob-Mobile-Metrics-Mar-10.pdf
 
The more successful Android is, the more market share they grab, the more (and faster way) they improve will be more competition for Apple and iPhone.

I think competition and choice are good and should keep Apple on its toes.

It can only push the iPhone OS be better and perhaps Apple more flexible.
 
wlessard said:
Exactly, it doesn't show the whole picture... let's not misinterpret these reports. Data is all based on "Ad" requests, otherwise you're saying that RIM has little or no impact on the Smartphone market. See page 9 "United States Handset Data - March 2010" of report.

For the complete report see: http://metrics.admob.com/wp-content/uploads/2010/04/AdMob-Mobile-Metrics-Mar-10.pdf
Click to expand...

Most people loved AdMob stats back then. Now, notsomuch. :(

amac4me said:
This clearly demonstrates the iPhone growth trend ... what kind of spin will Ballmer attempt now?
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*LTD* said:
It's all about content, and the iPhone is tops at delivering it.
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BRLawyer said:
Having seen this news, all I can say is:

MS IS DEAD. DELL IS DEAD.
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etc.
 
Mac vs. PC all over again. Apple must be very smart in the coming years or Android will become a very large problem for them.
 
TennisandMusic said:
I think Android will probably end up doing better than the iPhone in the long run because of it's "free platform" nature. Most people just don't want to deal with a walled garden really.
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Disagree.

I not only think most people don't care, I think most people don't even know about Apples restrictions.

I can get a free Android phone on almost any carrier. That's why Android is doing so well. I would take Apple iPhone profits over Google's android profits.
 
JGuez said:
Not yet. Has not been approved yet. You could assume AdMob does have a love for Google though since they will most likely be purchased by them though.
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Gotcha. It is also certainly interesting to note the Management Team page on the AdMob site. A great deal of them are "former" Google employees.
 
jabooth said:
Wow, Android really is doing well in the US... incredible to think that it still has such a small mindshare and marketshare here in the UK (though the Desire and Nexus One launches may well change that over the next few months).

Personally, I think it's only a good thing. Nothing drives innovation like strong competition.
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Though hopefully this same competition won't prevent us from enjoying some of Google's excellent software on our iPhones.
 
Hey arn, you might want to spell out that the first graph does NOT include iPod Touch impressions before everyone starts freaking out.

According to AdMob, the iPod touch accounts for 40% of all iPhone OS hits, so the full iPhone OS number is still almost twice Android's figures.

There's also the issue of whether Android's ahead-of-the-curve growth is not a direct result of the iPhone's exclusivity with AT&T (strange that it is only really taking off in the U.S.), but that's a different conversation...
 
ChazUK said:
Google doesn't own AdMob, the deal is still under scrutiny.

Another shocking revelation.
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Oh and you really believe that Admob isn't already preparing for the Google takeover? That they would release numbers that show Google in a less favourable light? Come on. A little bit of common sense please..

Not saying that the stats are wrong or anything. Just saying that you could have a field day with those stats and their interpretation. And the stats NOT shown.

And yes, it's pretty obvious that Android will overtake iPhone OS in US market share for given reasons. Unless, of course, Apple decides to diversify to more carriers and models or sth like that (unlikely in terms of models).
 
knewsom said:
You can get an Android phone on ANY carrier, and an iPhone only on ONE.
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That's what makes the iPhone's stats so impressive. As others have noted, with Android flooding the smartphone marketplace, it naturally will begin to eat up market share. But no one manufacturer is going to exclusively benefit.

FWIW, a friend of my just got a Droid and was showing it off to me. I was really surprised how clunky it was, and how unresponsive the OS was. He'd swipe his icons to move between screens and the icons would stutter and lag. Bringing up apps usually took an inordinate amount of time. And the onscreen keyboard is nearly unusable. Now I know why so many manufacturers include a slide-out keyboard. Seeing Android in action made me appreciate my iPhone.
 
We should get used to the idea that Android's market share is going to pass iPhone's. But we shouldn't forget that Android is an OS not a device.

iPhone OS and Android are the only current OSs that have a real future, and since only Android is available to most (commodity) handset makers, it should be pretty clear that most of them are going to migrate to Android.

And in that case, even if the iPhone takes a large chunk of the market, it's likely not going to beat the combined market share of every other handset maker.
 
alexk82 said:
another interesting aspect of the charts is that the first gen iphone represents 2%. i was reading in another article which says that means 1 in 3 first gen iphones still are still in use
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My 1st gen iphone is an ipod touch for around the house. It gets used daily by whoever needs to do some quick internet checking.
 
dejo said:
Spur new sales? Apple sold 8.75 million iPhones last quarter, the most ever.
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And if you dig down into the numbers, you'll see that these new sales are mainly outside of the US. Furthermore, these numbers are for ad requests for the USA.

The fact is Apple does need new hardware, and as echoed here, they need to get off the AT&T exclusivity if they want to maintain the pace.

As it stands, it is only a matter of time until Android takes over the marketshare lead. Too many handsets at too many price points on every carrier.
 
Speedy2 said:
Oh and you really believe that Admob isn't already preparing for the Google takeover? That they would release numbers that show Google in a less favourable light? Come on. A little bit of common sense please..
Click to expand...

Since when did common sense intertwine with conspiracy filled delusion?
 
Crackbone said:
And if you dig down into the numbers, you'll see that these new sales are mainly outside of the US.
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This doesn't in any way substantiate the claim that new hardware is needed. It actually supports the idea that Apple needed to be on more carriers to get more market share since most countries are now multi-carrier.
 
bensonk said:
I have to agree here. Google's probably making the numbers look like they want them to look. With so many more iPhones and iPod Touchs out there than Androids, there's something funny going on.
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Exactly.... there are lies, there are darn lies, and then there are statistics (worst of all). You can make statistics say anything you want. Heck -- you can even have a farm of google employees hitting admob adds over and over to beef those stats up. Personally, I know few people who own Android devices in the US compared to iPhones. My brother-in-law and sister-in-law are loyal Verizon customers and they own Android devices (Moto Droid and HTC Droid Eris).

I have played with both phones and while the Droid Eris is surprisingly more refined in feel than the Moto Droid, it is slower and less functional -- if you are a Linux user it is like using KDE over Gnome. However, to continue the analogy, Android versus iPhone OS is like using Linux versus MacOS. I am still waiting for Linux to to dominate on the desktop like they promised years ago, but I don't see it happening soon. Why? Because Linux is still and will likely always be a bit clunky and non-intuitive.

I think the Apple product is far superior, though I think Apple would be smart to open that product up to loyal Verizon customers who refuse to do business with AT&T. The only reason Moto Droid did so well is because there was no iPhone to be had on Verizon. How do you ignore that huge customer base for so long?
 
yg17 said:
Really? Everyone wants an iPhone? Care to back that up? I know I don't want an iPhone :rolleyes:
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The AdMob report backs it up, if you care to think through the numbers.

In the U.S., where the iPhone is shackled to AT&T, Android is quickly gaining marketshare.

In countries where the iPhone is carrier agnostic, and people have a direct choice between Android phones vs. iPhone, the iPhone is trouncing Android.

It's a pretty easy conclusion that Android's gains in the U.S. have been from consumers that would buy an iPhone if afforded the same choice, but can't. Now, does Android retain hold of the mindshare once consumers live with their devices for 2 years? Very possibly. But that's now what you -- or the previous poster -- were discussing.

I personally think that Apple should introduce a CDMA version of the next gen iPhone this year -- and if they did, it would quickly smother Android smartphone sales.
 
Not surprising considering Android phones are available through so many more carriers. I'm happy for Google since like others mentioned it keeps the competition going so one company doesn't dominate again and thus stopping progression. iPhone 4G will likely help the market share numbers, especially considering all the hype surrounding it since the whole prototype mishap.
 
ChazUK said:
Since when did common sense intertwine with conspiracy filled delusion?
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This is making me LOL.

It is common sense that a company would prefer to publish numbers that make themselves look favourably. Would you deny that? It's like you expect Apple would NOT be talking about how successful the iPhone is at their next product launch.

Expect more AdMob graphs in the future that show how big and successful Android is.
 
I don't think this is entirely surprising. It seems logical that Android phones as a whole will eventually out pace iPhones due to their availability on multiple carriers at a variety of price points. However, I doubt that any individual Android handset will come close to rivaling the iPhone in sales. Before you say the Droid, remember that that comparison was to the original iPhone sales. 3GS sales dwarf both of those statistics. All that said, I don't anticipate this current lead to last very long. The iPhone is on the tail end of its long refresh cycle (and still doing well) and the next iPhone is looking like a massive upgrade (and I suspect AT&T exclusivity is coming to an end), we'll definitely see a spike in those numbers in June.
 
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