apple is probably inconveniencing it's own userbase more than getting more customers over imessage
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Android Users Can Soon Add Emoji Reactions to iPhone Texts With Annoying Catch
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Why is RCS important? Because advertising and marketing! Anything google does is in service to advertising. RCS allows them to extend adwords and DFA to mobile, so they can spam you directly by sending rich ads right to your mobile.
"RCS messaging could provide a powerful tool for businesses looking to engage with their audience like never before. It has the potential to extend the bounds of creativity in your marketing campaigns and could possibly help to make your efforts to connect with your clients more streamlined and meaningful."
What Is RCS Messaging and How Does It Work? | SlickText
Updated March 4th, 2025 RCS (Rich Communication Services) messaging is a messaging protocol that's designed to replace SMS. It allows messaging RCS messaging enhances daily messaging activities with features such as read receipts, group messaging features, and multimedia capabilities.www.slicktext.com
Yup, so Apple should implement RCS support only if there is a way to detect the spammy content and suppress it.
That’s because Google missed the “messaging” train, like 15 times now. There’s absolutely no reason why a WhatsApp (that wasn’t even aligned with FaceBook at the time) should have taken the messaging world away from Google and at this point, they’re desperate to get their hands on ANY messaging data. They would like very much to be relevant in this space, but they’ve grown userbase and subsequently dumped them several times now… even Google fans are weary.
This is likely their last chance at it, BUT as Apple’s not going to waste a single minute on it, all the money they’re throwing at it could be better spent on ANY of their other revenue opportunities.
Apple may not be the dominant phone OS vendor in the US, but iOS users are apparently the ones that matter because they're the ones worth the most advertising dollars.
If Apple implements RCS google and the carriers are going to make even more money from advertising, which is why google cares.
The pathetic thing is that the press (and apparently many of the public) still believes google cares about users. Google cares about users as long as google can monetize them, period.
SMS vs iMessage... the thread presentation itself uses a totally different rendering technique. SMS threads are "plain-text" with plain media embedded. iMessage threads are "rich-text" and rich media experiences.
Apple never artificially *dumbed down* anything. If they provided webpage summaries within SMS threads, that would be an enhancement (a deviation from the spec) that breaks from how SMS works across platforms. Presently, they adhere to the SMS spec correctly.
Oh, I’m sure if Google paid Apple $12 billion to support their “Google RCS”, that would go a long way towards it becoming a thing. In a way, it directly lets you know how important Google believes search is and how unimportant they believe “Google RCS” is.
Because it’s not up to Google or Apple, it’s up to the carriers. “Google RCS” is a thing with T-mobile ONLY because the carrier decided to make it a thing. Unfortunately, for those that want “Google RCS” on iPhones, T-mobile consciously tied it to “Google Messages”. There IS a Google Messages on iOS, but Google has not seen fit to add RCS to that. Still wondering why.
You posting these comments from Apple HQ. Because mY your fanboyism is showing.
Apple allows many many third party messaging apps… Google Messages is one. Google could add RCS messaging to their Messages app, JUST like their messaging app on Android, and Google Messages users on iPhone and Android would use Google Messages to communicate using “Google RCS”.
Apple Messages app supports the carrier protocols SMS and MMS and Apple’s own iMessage. “Google RCS” is not a carrier protocol. “Google RCS” is to Google Messages as iMessage is to Apple Messages. You have to use Apple Messages on an iPhone to communicate via iMessge, you have to use Google Messages on Android to communicate via “Google RCS”.
The vast… and I mean VAST, majority of those phones are not using RCS. They’re using WhatsApp, LINE, WeChat… etc. If an iPhone user wants to communicate with the LARGEST number of Android users? They’re using one of the aforementioned apps.
Just pick the right friends and there's no problem. Keep the bubbles blue, everyone is happy.
No, it’s not Earth shattering. And, aside from the US, the folks that WANT that are quite happy to just download the prevalent app in their region and use it. Only in the US are there Android and iPhone users that don’t know about the very many ways to deliver high quality images/videos/fancy text features (like letting folks know when you’re typing… SOOOO IMPORTANT) because they all start with “don’t use Google Messages” or “don’t use Apple Messages”.
Most likely because they want to be able to drop this as soon as possible in the easiest way possible.Clean up your own house google:
Google is practically begging Apple to adopt RCS, but still isn't all-in itself | AppleInsider
In the middle of a push by Google to make Apple adopt the RCS messaging standard, a Google executive admits it's been a messy and incomplete process.appleinsider.com
They have shut down so many other projects recently, the higher ups MUST realize that ever dollar spent on taking out ads, say, along a “single” street in NY is being wasted.
I understand completely. What I’m saying is Apple could build the ability for the Messages app to go and fetch a web preview for links it sees in an SMS thread, like Android. But they do not.
Yup, Google did this year after a long period of receiving a following text with reaction explained. Let’s see how Apple is gonna react - I guess they will ignore it lol
Well, one tool they have now is that folks who are vocal about a thing are no strangers to twitter. They can check the #rcs or #googlercs messages to see how many folks would put in the effort to even tweet about it.
Answer, not very many. Maybe if there were, say 24 messages the last year about it, they’d… well, they’d still ignore it, but, as it is, there’s just not a lot of folks that seem very concerned OR excited about it.
What’s even MORE amazing is… that’s all it takes. How many “revolutionary magical amazing” Android products have been released over the years that have fallen head first at the feet of a “garbage phone with a messaging app”.
Because if Apple makes it easier for Android to interact, they won't miss Apple and return
