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macrumors bot
Original poster
Apr 12, 2001

Apple Store employees won't try to upsell customers to the iPhone X, according to Apple's retail chief Angela Ahrendts.


Ahrendts, who is in Chicago today for the grand opening of Apple's new Michigan Avenue store, told CNBC that Apple recognizes each customer has different needs that may not require purchasing the most expensive iPhone model.
"Internally we said the tagline was 'an iPhone for everyone,'" she said. "I prefer that we ask you who you're buying it for. If they're 6 or 7 years old, what do they need? If it's someone who's leaning into something else, what do they need? We do that with Mac, we do that with iPad, why wouldn't we do that with [the] phone?"
iPhone X starts at $999 in the United States with 64GB of storage, while a 256GB model is available for $1,149. By comparison, the iPhone 8 and iPhone 8 Plus start at $699 and $799 respectively.

Ming-Chi Kuo, a reputable Apple analyst at KGI Securities, recently said only 2-3 million iPhone X units will be available to purchase when the device launches. Pre-orders begin October 27 at 12:01 a.m. Pacific Time.

Related: iPhone X vs. iPhone 8 vs. iPhone 8 Plus

Article Link: Angela Ahrendts Says Apple Won't Try to Upsell Customers to iPhone X
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macrumors 6502a
Nov 7, 2013
Seattle, WA
Is it true store employees get no commission? I remember a few months after the Apple Watch was out, I tried to convince my spouse to get one since I loved mine. When we were there, I tried to tell my spouse all the features and the staff simply said "It is not worth buying", which was kind of dumb.


macrumors 68000
Jul 6, 2012
They really don't have to and with limited Samsung display production hindering their full output (once the other components are there) they won't have the capacity to upsell - guessing the X is going to be in tight supply way into next year even at $1k (short of a big face ID issue).

The big thing is what happens next year when this becomes normal iPhone tech. Does the $1k iPhone go away or become the new normal?
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Feb 23, 2015
As a former Apple Store employee, this is how things always worked. The idea is to match the customer with the product which is truly right for them.

I call BS on that. I was picking up my iPhone 8 on launch day (in Toronto, CAN) and when I got to the store they tried to "sell me everything" under the sun. He was trying SO hard to get me to buy other stuff that I told him point blank to F OFF with that upsell crap. Grabbed my iPhone 8 and left.
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macrumors 68020
Jul 25, 2016
Hey Angela, I need a good phone with a modern screen and a good camera. Also I want big storage for my photo's and videos. I also want a digital assistant that understands and works. Also maps that are up to date with transitions and cycling paths. Sorry, what you say? € 700 not enough? And you don’t sell something with a good assistant? You recommend the Samsung Galaxy S8 for me because it’s so much better than the € 799 iphone 7 and has a better screen to body ratio, Amoled screen and all the other things I expect from a modern phone? Thanks Angela, I’ll go shop somewhere else :rolleyes:
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