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Angela Ahrendts Updates Retail Employees on Apple Watch and MacBook Launch Situation

She may be smart but her speaking skills are horrendous. Ummm Ummm. No person in her position should be saying ummm. That is a high school speech class thing. Also, does it bother anyone how she acts like she's been at Apple for years ("We love our iconic blockbuster launches that we do in the stores")...you can say that in a couple more years, leave that to Tim. I'm annoyed.
 
The preview should have happened at least a day before the pre-order. I am sure lots of people (me included) ordered a wrong one after the try-on appointment. I am getting mine this week, but the version I really like won't arrive till June :( I am going to have to use Craigslist to look for SS buyer who want to swap to Sport here in Seattle.
 
So Angela is the head of damage control?

"Take the time to guide us so we can get the watch we want."
Why? Because we're stupid and can't figure it out? Ugh. Us poor sports band wearing common folk need the elite to hold our hands and show us what we need.

What has happened to Apple.

Her tone sounded like the employees are giving some backlash regarding this roll out and she's trying to explain herself.
 
Forcing people to wait at home for a delivery when you have a perfectly good store isn't the best possible experience, it's complete BS. They're not Amazon, what is the point of having a store if you're not even going to utilize it for a product launch, at the very least for in-store pickup of online orders. Apple has botched this thing in a big way.
 
Cuban Missles said:
Frankly, I think this was a blunder for two reasons. First, becasue on the 24th, which is "launch day," you cannot walk into a store and get one. Constrained supply is expected, but no supply is a blunder
Click to expand...

That is some crock evidence of a blunder.

There isn't no supply, the supply has just reserved first comers and those aiding to help the watch succeed. With orders so high, I hardly see the benefit of opening up another first-come first-serve queue, which pulls inventory away from those who actually ordered theirs weeks in advance.

There are long lines, just not physical, and the supply is low, just not obviously visible.
 
I really do not understand why everyone is being so hard on Angela... she seems like the perfect person to run retail and was given a huge amount of responsibility all at once.

This video was meant to be personal and for Apple Store employees. She tries to make it sound like she is there in person and that she has their backs.

It's not meant to be a formal presentation...

And the launch was botched? Please...the watch has been extremely successful in a very short amount of time for something so unproven.
 
macpro2000 said:
She may be smart but her speaking skills are horrendous. Ummm Ummm. No person in her position should be saying ummm. That is a high school speech class thing. Also, does it bother anyone how she acts like she's been at Apple for years ("We love our iconic blockbuster launches that we do in the stores")...you can say that in a couple more years, leave that to Tim. I'm annoyed.
Click to expand...

I'm amazed at the things people get annoyed by these days. Good grief.
 
Cuban Missles said:
Frankly, I think this was a blunder for two reasons. First, becasue on the 24th, which is "launch day," you cannot walk into a store and get one. Constrained supply is expected, but no supply is a blunder.
Click to expand...

There are two big issues here where in-store purchase on launch day is "imposible" for the watch:
1. Supply constraint
2. Nightmare variations/customer rage after wait in line for hours (it will be worse situation than customer disappointment due to no in-store purchase on launch day)

ctdonath said:
Launch-day in-store availability would have been a nightmare. Other products may have seen comparable volume, but had very little variation: black/white, 16/32/64GB, CDMA/GSM/WiFi ... and that was it (and that was a lot to juggle the first few hours). Here, we have small/large, sport/regular/edition, silver/gray/gold, 1-3 sizes per band, lots of colors per band, lots of bands, ... resulting in a LOT more combinations which means very few available for each combination which means people getting annoyed that they stood in line that long just so most couldn't get what they actually wanted. Too much potential variation in what each customer wants, not enough ways to package enough desired variations without actually assembling on the spot (and still not having enough components).
Click to expand...
 
Branskins said:
I really do not understand why everyone is being so hard on Angela... she seems like the perfect person to run retail and was given a huge amount of responsibility all at once.

This video was meant to be personal and for Apple Store employees. She tries to make it sound like she is there in person and that she has their backs.

It's not meant to be a formal presentation...
Click to expand...

Expectations should be high for the $73 million person. :)
 
forgot-username said:
YES! Clearly one week of instore viewing and try-on appointments and THEN open pre-orders would've been better. They look VERY different in person and ordering something you're going to wear sight unseen is difficult.

There are loads of appointments available because who wants an appointment? You've either ordered already and will get it between 24/4 and the end of May OR you haven't and why would you try on now to get one in June?? These appointments make no sense.
Click to expand...

Totally agreed. I hope they learn from the mistake.
 
Branskins said:
I really do not understand why everyone is being so hard on Angela... she seems like the perfect person to run retail and was given a huge amount of responsibility all at once.

This video was meant to be personal and for Apple Store employees. She tries to make it sound like she is there in person and that she has their backs.

It's not meant to be a formal presentation...
Click to expand...

People need to lay off. This wasnt't meant to be plastered all over the internet. If anything Tim Cook and Angela Ahrendts should be furious that all this retail stuff is leaking. I doubt they'll ever find out who's doing it but if they do that person should be fired.
 
postpc said:
blablabla anyone with half a brain can do the job. He's a manager, not an entrepeneur. The difference is when I screw up I get a kick in the nuts, while his like get a golden parachute. So much for responsibility.
Click to expand...

QUOTE OF THE DAY...and not in a good way

The difference is, you are likely not doing anything close to the scale of what he's doing. I don't know what you do, but let's assume you work in an office and your boss gives you an assignment with a deadline. Something else comes up and you miss the deadline. Your boss, as you put it, kicks you in the nuts and then you finish the assignment and put it on his desk the next day. Crisis averted.

Now let's put on slightly larger scale. 400 people at your job gives you an assignment with a deadline of the same day. You know it's impossible to get all the assignments done and you don't want to get "KICKED IN THE NUTS" by 400 people so you come up with a plan. You manage everyones expectations by telling them it has to be prioritized by who asked first. Everyone will get them but not at the same time.

Now take that scale and multiply it by 1,000,000. Now you have Tim's scale and thats only for 1 product!!!!

There is a reason why he is where he is and why other CEOs have failed miserably.
 
Am I the only one who is clearly annoyed by this stupid echo and constant "uhms" and non-sense talk?

14 year old youtubers make better (quality) videos than her. Icing on the cake: She's part of the executive leadership at Apple, yet sends this amateurish video to the entire retail staff. How can anyone take advice/orders from such a person?
 
JayLenochiniMac said:
"...And the first time we've ever previewed a product two weeks before availability."

What's this supposed to mean? Apple unveiled the Watch like 6 months ago.
Click to expand...

Allow me to throw in my 2 cents. As we both read and see, this message was directed to Apple Store employee's. Once we understand that, it's easy to see that the usage of the word"we" corrolates in Apple Store's across the world. To ones capable for taking part of preview of the Apple Watch is anyone (regardless or race, sex or professions) who is able to visit an Apple Store. It's this, that is a first for Apple.
 
ksuyen said:
There are two big issues here where in-store purchase on launch day is "imposible" for the watch:
1. Supply constraint
2. Nightmare variations
Click to expand...

Both of which are addressed by pre-orders online, then all they have to do is simply dispatch them to their stores for pickup in addition to home deliveries. Like every other company with retail stores on the planet does.
 
st0k3d said:
Madness is going on the online store and ordering the model you want? It says the estimated delivery date when you order.
Click to expand...

Ask people that preordered the watch how happy they are with the launch.

they could of had the try-ons before the preorder so you could decide which one you wanted then.


she wanted to end "waiting outside stores all night" well she created another beast that's just as bad. If they really wanted to create the allure of high end watch and curb scalping, they could have had preorder by try-on appointment only. Then open the online floodgate at the launch date.
 
forgot-username said:
There are loads of appointments available because who wants an appointment? You've either ordered already and will get it between 24/4 and the end of May OR you haven't and why would you try on now to get one in June?? These appointments make no sense.
Click to expand...

Because some people didn't preorder? Even the people that preorder have to wait. How is me getting one a month later so horrible?
 
$76 million doesn't um buy you much executive etcetera looks um like selling Burbery check um scarves in Japan etcetera are not in um the same ball park as a new product launch. This launch is a massive um cock up an a kick in the cajones etcetera to the patient um long time Apple customer.

It feels like Apple is losing control a wee bit but the products are still of a high quality. But they are getting a bit sloppy in a number of areas.

Tim is going to have to do one of his famous apologies... for hiring Angela.
 
xSeaside said:
Am I the only one who is clearly annoyed by this stupid echo and constant "uhms" and non-sense talk?

14 year old youtubers make better (quality) videos than her. Icing on the cake: She's part of the executive leadership at Apple, yet sends this amateurish video to all the retail staff. How can anyone take advice/orders from such a person?
Click to expand...

It's likely that the echoing is a result of how the unnamed individual captured the video, and now how the video was recorded and edited. My 5+ years of video editing and videography experience is what gives me confidence in my prediction.
 
JayLenochiniMac said:
"...And the first time we've ever previewed a product two weeks before availability."

What's this supposed to mean? Apple unveiled the Watch like 6 months ago.
Click to expand...

Doesn't she mean that customers can go and try it on/play with watches on tables in the Apple stores?

Have they ever exhibited a product like that before you could buy one for yourself?
 
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