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Angela Ahrendts Updates Retail Employees on Apple Watch and MacBook Launch Situation
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I agree. It would've made a lot more sense to let users try it on for 2 weeks before making it available for sale online.
And if they wanted to gauge demand, they could've directed users to the website or store app to"favorite" the ones they liked.
Lastly, I would've made the try ons FIFO so that anyone could just walk in, put their name down and try on the watch. That could've led to longer lines, but that's a good thing to help build hype and interest.
People don't care about her being a woman. It's about her being payed enormous amounts of money for performing at the level of a retail store manager. Customers don't care about the excuses that Apple had a great deal of these days. Especially not when the key individuals in charge are compensated In the millions of dollars per year to have things run smoothly.
Apple has ALWAYS sold a luxury product. How may major launch screw ups does she get? She has messed up 2 of them already?
The train wreck would have been first time sales in stores. That, and the enhanced chance of theft without the glass counters of jewelry stores.
I have to say, if you are being "bombarded by customers" enough you have to send your employees a video... you are doing something wrong. I know apple has a HUGE customer base, but damn, have they ever needed to do a video like this before?
I bid to differ it could have gone worse like the other Android watch launches. The passion on this forum for an iPhone accessory is just so phenomenal.
There is no guarantee that the watch will be "walk in" available in June. I'm not being charged until I pick it up. Think of it as a, wait for it, queue.
This is the biggest load of fluff/crap, you don't have any insight or clue into the job that Angela is doing. None of us do unless we are closet executives at Apple. The women/minority portion is especially comical. Thanks for pointing out that we all evidently are biased against women in the workplace.
With that said, I do agree that she's doing a perfectly fine job at executing what was no doubt a well planned and thought out release strategy given the complete set of circumstances available to her and the rest of the executive team.
1. No doubt there have been production discoveries that could lead to less than desirable yields
2. Low supply of an Apple product always leads to pandemonium and an increased "I have to have it" attitude. If supply gets caught up by Christmas, this will be the hottest selling product by a landslide.
3. The Apple watch has more "configurations" than any other Apple product, and coupled with item 2 it actually does make sense to treat this launch differently, almost as a "beta" of sorts to see where the demand really is instead of having bad press that goes along with some configurations going un-sold initially.
lol I'm surprised she wouldn't have thought to stop the video and turn down the volume on the device she was using to record that message.
Anyway, I'm guessing this supply shortage issue will all prove itself to be a giant non-issue in a few weeks time. I really don't think most people are going to be waiting until June or July to get their orders.
Anyway, I'm guessing this supply shortage issue will all prove itself to be a giant non-issue in a few weeks time. I really don't think most people are going to be waiting until June or July to get their orders.
Quite relevant to the quote you questioned however... What with it being the answer to your question and all.
LOL! You like what I did here... There is some truth to what I said. Tech has always been a very bro oriented culture. They treat women and minorities accordingly.
