Anker Launches $100 24K Gold-Plated USB-C to Lightning Cable

[cfurlin]

We are all thinking it, so I'll just say it:

Anyone who buys this is a moron.

 

[rubenhas]

Charging a premium for $0.05 worth of gold

 

[ugahairydawgs]

There's no explanation for why Anker, a company that specializes in affordable products, has created a $100 USB-C to Lightning cable, but it ships with a gift box, travel pouch, welcome guide, and lifetime warranty.

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This is Marketing 101 stuff. Get the name out there, drive up brand awareness and profit. There won't be many people out there silly enough to spend $100 on a USB-C cable, but Anker will probably see a bump in the sales of their normal stuff as a result of this.

 

[CarpalMac]

This goes against everything I think of, when I think of Anker products:

Robust, high quality and good value.

Strange move.

 

[SnarkyBear]

Add a buck-fifty worth of gold plating, then up the price 400%. Yet they will sell thousands of these. SMH.

 

[myscrnnm]

I don't have a problem with them charging $100 for a gold-plated USB cable; but I do find it ironic that the connectors themselves are not gold-plated.😂

 

[miric]

Such a BS. Who actually needs this? Rusians?

 

[maerz001]

Make the logo bigger

 

[levander]

I love Anker’s stuff as they make high quality accessories at a reasonable price. I don’t get what the market is for this cable is though. Seems off brand...

Plenty of people will buy this. There’s lots of rich people who can’t find flashy enough ways to spend all the money they got.

And I’m hoping this is off brand. Anker was a damn good company to buy from, till now anyway...

 

[RodThePlod]

If I pulled out this bad boy in front of my mates, they'd call me an Anker with a 'W' in front of it.

 

[filchermcurr]

This would sell 1 to 2 more cables if they didn't have their honkin' logo all over it.

 

[wayoutwest5505]

Whats USB-C. ? I'm using my 2011 MacBook Pro 17 " i7 Intel 16 GB = 1 TB SSD. Never heard of USB-C. Is this the Future ? Sour Grapes $. Utah

 

[deeddawg]

Just wait, it'll be on sale next Tuesday.

 

[Vaga8ond]

Gold plated Mac Pro wheels next?

 

[HiRez]

Wow Anker...come on man, focus! I like their products, I hope this is not a sign of things to come.

 

[Macaholic868]

Just like I said to Apple when they launched the $10,000 version of the first Apple Watch. Good luck with that!

 

[0128672]

I peeked in at the Anker community forums, and someone there suggested the gold cable would become a status symbol for CEOs. That sounds about right ...

 

[anson42]

Robust, high quality and good value.

It's still probably got the first two and includes a lifetime warranty. The value part, yeah, not so much.

 

[UltimateSyn]

I mean, it's crazy, but it's not $700 wheels crazy. Cool that it has a lifetime warranty for when the pins inevitably fail. Nice marketing images, too.

"Charging Royalty" though... 🤣 The lowest form of 'royalty'

 

[konqerror]

This goes against everything I think of, when I think of Anker products:
Robust, high quality and good value.

Not at all. When I see Anker, I think "best of stuff sourced from Shenzhen, China". This is completely consistent.

 

[turbineseaplane]

If it's not MONSTER GOLD branded - no buy for me

 

[mastercheif91]

I don't understand the people who say they wont buy Anker because of this? Who cares if they make special edition for rich people who want to feel special?

 

[emmab2006]

Anker....run by a Bunch of Wankers...

 

[russell_314]

I don't understand the hateful comments. If you can't afford it or don't want it then don't buy it. No one is forcing people to buy this. Why is it bad that Anker gives customers the choice

 

[lunarworks]

Can't fault them for finding a way to sucker money out of people with too much of it.