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A lot better than the Apple wheels, but still ridiculous. I felt weird buying a $17 cable from amazon awhile back because I thought it was a little pricey.
 
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100% this exists for the Chinese market.

re the “people get upset about things they can’t afford” claim. Seems hardly valid, considering this is an Apple forum, I would bet every single member here can spare $100.
 
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24k gold will wear off quickly. Everybody knows the real stuff is platinum due to its ability to smear rather than wear away.
 
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The braided design has a 35,000 bend lifespan, and each cable is partially assembled by hand and passes through Anker's 51-step construction process, much like other PowerLine cables.

Let's deconstruct this sentence. This product costs 5 times the standard price and it contains the same features as the cheaper version.
 
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I just added this to my Amazon wishlist.

I’m looking forward to read customer reviews and to see how Amazon changes my recommendations.

😆
 
People get upset about things they can't afford. And people get upset that others have more money than them. There's an extreme lack of comprehension that not everything is for them, there are different markets and products for different people. It's why so many people were angered about the Mac Pro's price while never intending to purchase it. "This thing I never needed is out of my price range, that's outrageous! How dare they!" Pride and ego supersede rationality and logic. I guarantee you there are plenty of people that drop money on these types of products without a single thought of the cost.
I think this is different than that. I think this is unnecessary ostentation for ostentation’s sake. I don’t hate this, but it seems silly to me. A lifetime warranty doesn’t sound real impressive when the lightning port won’t be around for more than maaaybe 2 years. Does the person who buys this cable plan ro hold onto their iphone that long? If lightning was only a year or two old, i think it’s more reasonable, but it is close to its eol.

I agree with you on the mac pricing stuff. I am not a “pro” at anything and so I am not the target demo. That is totally fine. This $100 cable just seems like a silly purchase.
 
People get upset about things they can't afford. And people get upset that others have more money than them. There's an extreme lack of comprehension that not everything is for them, there are different markets and products for different people. It's why so many people were angered about the Mac Pro's price while never intending to purchase it. "This thing I never needed is out of my price range, that's outrageous! How dare they!" Pride and ego supersede rationality and logic. I guarantee you there are plenty of people that drop money on these types of products without a single thought of the cost.
Uh...not really. First, no one is upset. Second, Anker isn't Apple. Had Apple designed this and sold it, maybe $100 would be the expected price, but it's Anker. Third, $100 isn't "unaffordable" for most of us. Would *I* pay $100 for a cable that does the same as what a $15 cable does just because it's got some unknown amount of *real* gold? Hell no. It's a cable.
 
"Hey Steven, when should we launch our $100 cable?"
"Let's wait until worldwide unemployment is higher than it has been in modern history!"
"Oooo, nice!"
"and after port-less iPhone rumors start"
 
I don’t hate this, but it seems silly to me.
But that's a little bit of my point. There are some people who can spend $100 on frivolous things. It doesn't matter if the port goes away in a month or two years. $100 to them is like $1 to you or I. So what you find silly because of the price, is not the same for someone else.
 
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Holly.... but my bud always says to me "but you are willing to pay $2000 for MacBook, there is a demand"
 
This is what happens when you keep product designers quarantined too long... they come up with weird stuff. Where's the matching USB-C charger though?

BTW - you know if someone gold plated a MacBook someone would buy that too.
 
I bet you spend more than $100 a year on toilet paper. And you just flush that down the toilet.

These cables actually have a use, so ergo... much better to buy a $100 Anker Lightning cable than necessary Toilet Paper.
So, um, you don’t think toilet paper actually has a use?
 
I will not argue about Anker launching such a product, they know better. But the timing of announcing such product can not be more wrong.
 
I kinda want it because it looks like Pittsburgh Steelers cable lol. I might buy it just because a lot of people here aren't. lol
 
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