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He's done quite a few projects. Moncler, Linn, Ferrari, and Airbnb have all collaborated with LoveFrom.
Meh, it’s been very minor „talking head” consultancy work. He hasn’t done any direct design work on a product that has come to market for quite a while. „Lovefrom” offer „oversight consultancy” on logos and branding and don’t do much else. It’s Ives’s retirement gig.
 
I used to think these departures were a harbinger of Apple’s inability to woo the next generation of talent, but given the AI bubble and the insane and unsustainable compensation these execs are being offered to jump ship, Apple’s refusal to participate in the stampede actually just feels like common sense. A lot of these startups are going to implode.
I think you're right that a lot of the AI startups are going to implode, but if you can make 5x your normal salary in one year, then working at an AI company that can last 2-5 years before imploding is well worth it. The impressions I have with the Apple defections over the last year or two are that the AI engineers think Apple's AI effort is a sinking ship, and they'll never be able to ship great AI products at Apple and/or won't be able to move on to bigger AI projects if they don't leave now. But for everyone, there's a sense that money matters. From the research I could do, it seems like Apple pays an industry average rate for engineers and designers, but of course, if you're important enough to get stock options, those are financially valuable. I think the problem Apple is facing is that a number of companies are willing to view their employees as rock stars, worthy of much higher salaries, and Apple isn't prepared to pay what it takes to keep them. Only time will tell if Apple's strategy is the right one.
 
I dunno, I kinda liked the idea of MacBooks having 4 usb-c ports, and in an ideal world, Apple would have been able to pull everyone over to adopt usb-c peripherals. Classic case of short-term pain for long-term gain?
They pretty much did. They were just slightly too early.
 
I think you're right that a lot of the AI startups are going to implode, but if you can make 5x your normal salary in one year, then working at an AI company that can last 2-5 years before imploding is well worth it. The impressions I have with the Apple defections over the last year or two are that the AI engineers think Apple's AI effort is a sinking ship, and they'll never be able to ship great AI products at Apple and/or won't be able to move on to bigger AI projects if they don't leave now. But for everyone, there's a sense that money matters. From the research I could do, it seems like Apple pays an industry average rate for engineers and designers, but of course, if you're important enough to get stock options, those are financially valuable. I think the problem Apple is facing is that a number of companies are willing to view their employees as rock stars, worthy of much higher salaries, and Apple isn't prepared to pay what it takes to keep them. Only time will tell if Apple's strategy is the right one.
If you have skills that are valuable in the technology sector, those skills will still be valuable after the AI bubble bursts. So make silly money now, and adjust your expectations later. Cynical as it is, if you really are that good at what you do, you can always humbly go back to Apple, cap in hand and tugging the forelock. It might be humiliating, but, in the corporate world, humiliation is better than unemployment.

It’s the underperforming „professionals and execs” making up the numbers in the AI bubble that will truly be left out in the cold. They won’t be rehired/redeployed by the „magnificent seven”.
 
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We really need Jony Ive to come back. It's not like he's doing much of anything. Since leaving Apple for his new design team, I've only heard of one thing he released: King Charles Coronation Logo.

View attachment 2580522

Ive sucks without Jobs to control his nonsense.

He needs to stick making rubber noses and selling fake companies to frauds like Sam Altman…and stay far away from Apple.

Edit: typos
 
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Honestly, this is exactly what happens when a company stops pushing real innovation and just keeps recycling the same product year after year. Apple’s been playing it safe for the better part of a decade, and I’d bet good money the design team has been boxed in by leadership with almost zero room to take risks.

Top-tier designers don’t want to spend their careers making the same thing, but slightly thinner. They want to create, experiment, and push boundaries. When you clip their wings, they’re going to go somewhere that actually lets them fly especially now that AI startups are giving people the freedom Apple used to be known for. As long as Cook is running the show with this ultra conservative, don’t rock the boat approach, Apple’s design culture is only going to slide further. You can already see the downward spiral starting.
 
I used to think these departures were a harbinger of Apple’s inability to woo the next generation of talent, but given the AI bubble and the insane and unsustainable compensation these execs are being offered to jump ship, Apple’s refusal to participate in the stampede actually just feels like common sense. A lot of these startups are going to implode.
If you lived threw the tech bubble explosion in the late 1990’s and early 2000’s you would see the writing on the wall.
 
Honestly, this is exactly what happens when a company stops pushing real innovation and just keeps recycling the same product year after year. Apple’s been playing it safe for the better part of a decade, and I’d bet good money the design team has been boxed in by leadership with almost zero room to take risks.

Top-tier designers don’t want to spend their careers making the same thing, but slightly thinner. They want to create, experiment, and push boundaries. When you clip their wings, they’re going to go somewhere that actually lets them fly especially now that AI startups are giving people the freedom Apple used to be known for. As long as Cook is running the show with this ultra conservative, don’t rock the boat approach, Apple’s design culture is only going to slide further. You can already see the downward spiral starting.
Hmm, the reality doesn’t bear out this argument.

It is not a case that magically wonderful products don’t appear because the evil bosses block such innovation, it’s that these technologies have matured. A phone is a phone. A laptop is a laptop, improvement will be refinements, not revolutions.

When a totally new product type is announced or released, all those claiming they want innovation s**t all over that new product type.
 
If you lived through the tech bubble explosion in the late 1990’s and early 2000’s you would see the writing on the wall.
Yep, every company, big or small, needed a website. But those websites had no real functionality or purpose. What they did have was a lot of Flash that did nothing but animate.
 
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Honestly it's starting to show and not in a good way. We need some of the brutal Apple design ethos, stubbornness and ruthless attention to detail back from Jobs mind. We need a bit more form over function again, it's what made Apple unique.
The Air felt like a return to that ethos. Little else of among the current designs does.
 
Maybe, maybe not. Amazon made zero profit for at least a decade before it got to where it is today.

Bezos did it by choice. They were making large revenues but he wanted to plow everything back into the company to focus on growth instead. He made the right call that once Amazon scales large enough the bricks and mortar stores can't compete. That's not the story with AI companies that have negligible revenues relative to their expenses. With Deepseek and Kimi K2 providing a viable and dirt cheap alternative it puts substantial headwinds on what AI companies can monetize to recoup their collective $1T+ investments. Mag 7 isn't going to go out of business anytime soon but many startups will either be closed or acquired.
 
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