I get the products have matured argument, but Apple used to excel because they pushed past that. The iPhone, iPad, Watch, AirPods all came when those categories were considered done. What’s happening now isn’t maturity, it’s caution. When top designers keep leaving, it usually means the culture isn’t supporting bold ideas anymore. You can only do so many safe refinements before creative people look elsewhere.Hmm, the reality doesn’t bear out this argument.
It is not a case that magically wonderful products don’t appear because the evil bosses block such innovation, it’s that these technologies have matured. A phone is a phone. A laptop is a laptop, improvement will be refinements, not revolutions.
When a totally new product type is announced or released, all those claiming they want innovation s**t all over that new product type.
Innovation doesn’t disappear because phones are mature it disappears when leadership stops backing the people who drive it.