I'm surprised how many people are interpreting this wrong.
The point of this is that Amazon can go to this new company and license Fairplay-compatable DRM. That way they can sell movies/music on their website (Unbox) and sell it with DRM that is iPod/iTV/iTunes Compatible.
This could mean, for example, Napster could be iTunes/iPod compatible.
Or Vongo (unlimited movie downloads $9.95/month) could be iPod compatible.
Personally, I'm not sure how long it will go. Either Apple will shut them down (if legally capable) or simply start licensing Fairplay themselves and cut out the middleman (which could be an inadvertant positive result of this effort)
OR
[edit: as pointed out below, this is probably not possible]
Microsoft licenses it so Zune can play iTunes Music/Movie store content. That could be a huge boost for Zune.
arn
The point of this is that Amazon can go to this new company and license Fairplay-compatable DRM. That way they can sell movies/music on their website (Unbox) and sell it with DRM that is iPod/iTV/iTunes Compatible.
This could mean, for example, Napster could be iTunes/iPod compatible.
Or Vongo (unlimited movie downloads $9.95/month) could be iPod compatible.
Personally, I'm not sure how long it will go. Either Apple will shut them down (if legally capable) or simply start licensing Fairplay themselves and cut out the middleman (which could be an inadvertant positive result of this effort)
OR
[edit: as pointed out below, this is probably not possible]
Microsoft licenses it so Zune can play iTunes Music/Movie store content. That could be a huge boost for Zune.
arn