Well everyone is entitled to their opinion. I've read more negatives from Windows die hards than positives. Most people are saying to wait for the service pack and stick with XP for a while. Not that the same wasn't said for the first release of OS X, but many professionals feel that Vista is behind OS X and therefore Apple should take the opportunity to gain market share. If this gets people interested, then great. If it backfires, then lesson learned.
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Anti-Vista Marketing at Apple Stores
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Apple's commercials are no different than any other company who is trying to show that their product is better. Except that they are targeting a specific product from a specific company, however, what other product and company are they going to market against? There is no competition other than Windows/Vista and OSX. I say theres no shame in what Apple is doing commercial wise. As for making new displays and T-shirts that supposedly are going to put down Vista, well Apple has always been creative with their products, and marketing. So I dont think it will be a flat-out Vista sucks, but more of a Vista does this...but we have this...
Also, why would Apple start putting up anti-vista marketing in Apple stores, without releasing Leopord? It doesnt make sense that they would advertise Tiger as being better, when they could just wait a bit and advertise Leopord.
I feel Leopord is just around the corner....
Also, why would Apple start putting up anti-vista marketing in Apple stores, without releasing Leopord? It doesnt make sense that they would advertise Tiger as being better, when they could just wait a bit and advertise Leopord.
I feel Leopord is just around the corner....
Ummm.....actually they are. Microsoft is a direct competitor on all fronts, except the actual computers themselves.
Well this explains this photo
Bill : ...no Really! she took off her top, and they were this big!
Steve : And that is why we are friends, Bill... Big Kahoonas!
I agree... I'm against negative campaigning, but there still are tasteful ways to point out discrepancies. I think people are just assuming too quickly that this is going to be a bash-a-thon.
Wait till the facts emerge, then judge.
There is a time and a place for it... such as the WWDC
But I don't think they need to keep using it for advertising.
You know what made me switch? being sick of windows, sick of malware scans, sick of anti virus, sick of a 6 year old operating system. My friends who want to switch say they will not because os x is better, but because when they come home they are sick of windows and don't even enjoy using the net it at home anymore.
Apple it's time for you to do a "spice up your elife" compaign.
But I don't think they need to keep using it for advertising.
You know what made me switch? being sick of windows, sick of malware scans, sick of anti virus, sick of a 6 year old operating system. My friends who want to switch say they will not because os x is better, but because when they come home they are sick of windows and don't even enjoy using the net it at home anymore.
Apple it's time for you to do a "spice up your elife" compaign.
Apple Has the Wrong Idea...
I think this is a bad move for Apple. The 'get a mac' ads were already getting a bit too annoying and now the cronies at the retail stores are going to start telling people how much Vista sucks. I think they were doing just fine already. Window's inferiority was already apparent with Windows 2000 and ME. Why beat a dead horse.
I (as in myself) think that this will only annoy certain customers. The PC world already thinks of us as a cult (which we are in a way) and we are very smug and arrogant with our machines. We already urge people to switch to the Mac like Jehovahs Witnesses, now the retails stores are being told what to say and how to compare the two OSes. It was done before, but now that it is being pushed by corporate persons, I think it may be too much.
I think this is a bad move for Apple. The 'get a mac' ads were already getting a bit too annoying and now the cronies at the retail stores are going to start telling people how much Vista sucks. I think they were doing just fine already. Window's inferiority was already apparent with Windows 2000 and ME. Why beat a dead horse.
I (as in myself) think that this will only annoy certain customers. The PC world already thinks of us as a cult (which we are in a way) and we are very smug and arrogant with our machines. We already urge people to switch to the Mac like Jehovahs Witnesses, now the retails stores are being told what to say and how to compare the two OSes.
It was done before, but now that it is being pushed by corporate persons, I think it may be too much.
Although I'm no Microsoft fan, I've never been a fan of smear campaigns. It just makes Apple look bad (and like just another big typical corporation, which they have unfortunately become).
The point is this:
If you're considering the switch to Vista, why not consider a switch to a Mac? Vista probably won't run on your existing computer, and if it does, it will be expensive and slow.
When you upgrade to Vista, not everything will work -- for example, iTunes (though we are working on a patch).
By contrast, you can get a BRAND NEW Mac that looks good, runs iLife, and even MS Office. Switching certainly will be easier than the upgrade to Vista. There's never been a better time to switch to Mac.
If you're considering the switch to Vista, why not consider a switch to a Mac? Vista probably won't run on your existing computer, and if it does, it will be expensive and slow.
When you upgrade to Vista, not everything will work -- for example, iTunes (though we are working on a patch).
By contrast, you can get a BRAND NEW Mac that looks good, runs iLife, and even MS Office. Switching certainly will be easier than the upgrade to Vista. There's never been a better time to switch to Mac.
Stupid idea
I play games on my computer, and I honestly don't need Apple to make feel like an idiot for walking into my Apple store buying a Vista upgrade to run with boot camp so that I can play games that I cannot play in OSX. (My uni's computer store is an Apple store/comp store)
If Apple's going to use this type of immature politician-level advertising strategy, at least perhaps it should ensure that its OS can run on any brand of computer. A lot of people cannot afford macs ($600 Dells are quite popular), and unless they're computer savvy and know about Linux, well, they're stuck with a Vista version of some sort.
(And before you say: well macbook's are affordable: well, if you're even considering buying a $600 computer, $450 to upgrade to a macbook is A LOT of money. Also, the $600 computer people probably won't need iLife and Garageband++, which is often used to justify the higher price of macs).
If they want to steal Vista's thunder and customers: Release Leopard and stop whining. And to play devil's advocate for a sec: If
REALLY wants to compete with Microsoft: try releasing an OS compatible with all computer manufacturers so that the other 95% at least has the OPTION to install it ---> Which takes us into a coooooompletely different discussion on some other thread I believe.
I play games on my computer, and I honestly don't need Apple to make feel like an idiot for walking into my Apple store buying a Vista upgrade to run with boot camp so that I can play games that I cannot play in OSX. (My uni's computer store is an Apple store/comp store)
If Apple's going to use this type of immature politician-level advertising strategy, at least perhaps it should ensure that its OS can run on any brand of computer. A lot of people cannot afford macs ($600 Dells are quite popular), and unless they're computer savvy and know about Linux, well, they're stuck with a Vista version of some sort.
(And before you say: well macbook's are affordable: well, if you're even considering buying a $600 computer, $450 to upgrade to a macbook is A LOT of money. Also, the $600 computer people probably won't need iLife and Garageband++, which is often used to justify the higher price of macs).
If they want to steal Vista's thunder and customers: Release Leopard and stop whining. And to play devil's advocate for a sec: If
REALLY wants to compete with Microsoft: try releasing an OS compatible with all computer manufacturers so that the other 95% at least has the OPTION to install it ---> Which takes us into a coooooompletely different discussion on some other thread I believe.
You're all basically wrong.
Most PC users are just dying for an excuse to hate Microsoft and Windows. They don't view Mac users as "Cult Like" or "uppity."
Many of the times I've been in our local store and listened in on "switchers" buying a new machine, they are willing to learn a whole new OS, buy new applications and spend a significant amount of time and money switching platforms. The most common complaint: "We've had it with PC's - get us out of this mess."
Vista represents an easy excuse for many potential new Mac customers to put off buying a Mac by upgrading their OS thinking that Vists will change their PC experience.
Apple must counter this head on.
Most PC users are just dying for an excuse to hate Microsoft and Windows. They don't view Mac users as "Cult Like" or "uppity."
Many of the times I've been in our local store and listened in on "switchers" buying a new machine, they are willing to learn a whole new OS, buy new applications and spend a significant amount of time and money switching platforms. The most common complaint: "We've had it with PC's - get us out of this mess."
Vista represents an easy excuse for many potential new Mac customers to put off buying a Mac by upgrading their OS thinking that Vists will change their PC experience.
Apple must counter this head on.
If Apple's going to use this type of immature politician-level advertising strategy, at least perhaps it should ensure that its OS can run on any brand of computer. A lot of people cannot afford macs ($600 Dells are quite popular)
(And before you say: well macbook's are affordable: well, if you're even considering buying a $600 computer, $450 to upgrade to a macbook is A LOT of money. Also, the $600 computer people probably won't need iLife and Garageband++, which is often used to justify the higher price of macs).
If they want to steal Vista's thunder and customers: Release Leopard and stop whining. And to play devil's advocate for a sec: If
Really? I can't seem to think of any in recent past.
Now that was a FUD tactic. Apple deliberately ensured that iTunes wouldn't work on Vista to begin with. What better way to get a message over that it might break some of your applications.
You must point the negatives about your competitor, because of it's large market share, people think the mediocre quality of Windows is just normal. You do need some strong persuasion to wake people from their conditioned slumber.
It is sad that Apple has to use this method but showing that your product is just better is not enough because of this collective 'blindness'.
I fear there is no other way, somehow in certain areas people just fear rational thinking.
It is sad that Apple has to use this method but showing that your product is just better is not enough because of this collective 'blindness'.
I fear there is no other way, somehow in certain areas people just fear rational thinking.
on supporting multiple comp. manufacturers
Hmm just wild guessing... Seriously, no thread discussing pro/cons of OSX running on more than just Apple computers?
Time to start one perhaps
And to play devil's advocate for a sec: If
Hmm just wild guessing... Seriously, no thread discussing pro/cons of OSX running on more than just Apple computers?
Time to start one perhaps
I don't see a problem with this, since they are doing it at the stores.
Let's face it, the people that come to the Apple store are coming there for a reason, either they are curious or fed up with windows and looking to change something.
Having a few T-shirts and posters up that say Vista sucks and is a bad implemented copy of Tiger won't make a difference, other than reminding people why they came to the store in the first place.
Let's face it, the people that come to the Apple store are coming there for a reason, either they are curious or fed up with windows and looking to change something.
Having a few T-shirts and posters up that say Vista sucks and is a bad implemented copy of Tiger won't make a difference, other than reminding people why they came to the store in the first place.
It's certainly possible that this was the case, but then again, a bunch of my programs didn't work when I tried installing vista (most notably my antivirus). But whatever, vista doesn't even run/look that good in Paralells in anyways since there's no 3d hardware acceleration (yet).
So are you a smug mac user now?
Everything Apple tried in the past hasn't really been effective in getting people to switch to the Mac, so this apparent change in marketing tactics is welcome and I think will get more people to consider buying Apple machines.
Mac users are indeed smug sons o' beeotches... can't help what is true.
They could be coming to look at iPods...?
Or my Apple store sells Dells, Toshibas, Fujitsu-Siemens, MS Office and many, many other computer related things... both apple and non-apple.
I'm only hopping on the comment bandwagon here in case there's someone from Apple marketing counting the replies. As someone who's only ever used Apples and who wants the best for the company, my feeling about the coming campaign is, come on, guys! Easy on the obnoxiousness. The ocassional "Redmond, start your copiers" is all well and good, but a little goes a long way. Can't the company project a deserved confidence in the machinery and the OS without begin so... snarky?
And a Demo to show the customer that if they wait just a few months they will get not only all the features of Tiger, but also the new ones in Leopard.
It would also help to start selling Mac's with a Leopard for free voucher as we are close to release anyway.
You know Mac Mini's are only $600, right? They're not the fastest machines of course, but neither is the $600 Dell.