I remember when the iPhone 4 launched.
I tried to pre-order on Apple.com but the site was crashing. So I made a reservation for pickup. Then I was able to finally place my online order. I then gave my in store reservation to my cousin.
That year, Apple released iPhone shipments 1 day early... so I got my iPhone 4 on Thursday. On Friday I met up with my cousin who was in line all night so I could verify my reservation for him (tied to my Apple ID).
I walked up and was filming the crowd with my new iPhone 4.... testing my newly acquired HD (720p) video recording features.
I wasn't trying to be an attention whore at all... but people DID notice that I had the new iPhone and were approaching me asking to see it.
To make matters worse... I happened to wear a blue t-shirt that day... and the Apple employees were also wearing blue shirts... so I think people thought I worked for Apple.
Here is video from that day:
http://www.youtube.com/watch?v=wnFMiWKCpZU