Negatory, the watch in the case at my store was really shockingly light. It took s minute before I even realized it was space black. It was light a light gun metal color.
Haha! That's very funny.
Apple spent $40M on this advertising campaign, and you think that they produced a pre production model to put in the cases that are a lighter shade than the actual watches they sent to store for a try on? Come on, really?
Have a really close look at the photos and you will see they look far lighter in direct light.