Honestly, when I read these posts, it seems that all the people who have given up unlimited to save money on that new phone are hard at work trying to make themselves feel better about loosing it by pointing out how it is not worth this cost and that cost... Unlimited is as good as gold... In my opinion anyway.. Good for you to those who feel that they are getting a better bargain for giving it up... But, I'll gladly pay full price to keep it. If the cost is too high, maybe ill just keep my phone longer to get more bang for my buck,,