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What Apple could achieve quite good so far is to force customers into buying new products due to lack of support of older hardware and short lifecycles. What they overlook with this strategy is that the new device may not be Apple branded anymore. The products are no more "hip", even not for kids, their last fanboy/fangirl community they could rely on. Customers mature. A whatever "ecosystem" is not needed, functionality, connectivity and compatibility is. Classic shoot into the foot.

Jobs is missing.
What lack of support? Apple supports their hardware for quite sometime. The iPhone 4S is still receiving iOS updates as an example.
 
What lack of support? Apple supports their hardware for quite sometime. The iPhone 4S is still receiving iOS updates as an example.

How nice. Still receiving updates ... how old is this phone ? All Mac's, MB's & MBP's before 2012 are not supported for W10 by Apple. Do you - does Apple really believe all are buying new hardware every 3 years ? I buy my phones out of my pocket, not with any kind of contract. The iPhone 4 was a nice one and also looking good. One of mine is like new and no more usable, thanks to those "updates".
 
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How nice. Still receiving updates ... How old is this phone ?
It's 4 generations old.

With iPhones being their bread and butter (when it comes to revenue), and with other phone manufacturers rarely updating phones that are older than 2 generations, if Apple truly wanted to make more money by forcing customers to buy new hardware, there's significant room for improvement with shortening the lifecycle here.
 
How nice. Still receiving updates ... how old is this phone ? All Mac's, MB's & MBP's before 2012 are not supported for W10 by Apple. Do you - does Apple really believe all are buying new hardware every 3 years ? I buy my phones out of my pocket, not with any kind of contract. The iPhone 4 was a nice one and also looking good. One of mine is like new and no more usable, thanks to those "updates".
What does it matter about Windows! That is not why Apple sells Mac hardware. Either deal with the fact that your Mac was designed to run OS X, not Windows, or just buy a Windows laptop.

You are complaining that Apple does not support it's hardware and they have short lifecycle - THEY DO NOT! They support THEIR hardware for quite a long time.
 
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It's 4 generations old.

With iPhones being their bread and butter (when it comes to revenue), and with other phone manufacturers rarely updating phones that are older than 2 generations, if Apple truly wanted to make more money by forcing customers to buy new hardware, there's significant room for improvement with shortening the lifecycle here.

Then it's time to buy $150 phones instead of $1000 phones. In case it's sooo expensive and difficult to have better and bigger displays, motion sensors and whatever pay chips, buy a cheap one and throw it away after 12 months.
 
What does it matter about Windows! That is not why Apple sells Mac hardware. Either deal with the fact that your Mac was designed to run OS X, not Windows, or just buy a Windows laptop.

You are complaining that Apple does not support it's hardware and they have short lifecycle - THEY DO NOT! They support THEIR hardware for quite a long time.

What is your problem with Windows ? Apple makes BootCamp for fun ? Or is this a computer they sell ... and yes, computers also run Windows. And Linux. And whatever you want to run. Apples cannot ? Hmm ... special.
 
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What is your problem with Windows ? Apple makes BootCamp for fun ? Or is this a computer they sell ...
I have no problem with Windows. What I am saying is that Apple design their hardware to run OS X, not Windows. They offer the facility to run Windows using Boot Camp, but it's not the same as having a Windows laptop. If you want a true Windows experience, then buy another laptop, not a Mac. I don't understand people slating Apple for not supporting Windows on their Macs.
 
Then it's time to buy $150 phones instead of $1000 phones. In case it's sooo expensive and difficult to have better and bigger displays, motion sensors and whatever pay chips, buy a cheap one and throw it away after 12 months.
The point was that if the post-Steve-Jobs Apple had a strategy to "force customers into buying new products due to lack of support of older hardware and short lifecycles", then it seems silly that they're not using this strategy on their best-selling devices.

Funny posting. I bought my MacBook Pro in 2010 only because of it's Windows compatibility and it's quality. Maybe because of it's look/design too. I have never really been interested in OSX rather than to have a portable Unix in case I need it and some curiosity.
A smarter decision you could have made would have been to buy a Windows machine whose look/design you liked, and then run a Unix VM to satisfy your curiosity for that OS.

To buy a 2010 Mac laptop primarily to run Windows, and then to be mad that in 2015 that laptop won't run Windows 10 seems utterly ridiculous.

If Apple hardware will not support Windows in the future then I wish them good luck. As for Europe, OSX is basicly not existing in enterprise environments and companies / businesses might know why.
In the enterprise I company I work for, Macs run Windows in a virtual machine. Works great -- been playing with Windows 10 on mine for several months.

The whole reason for buying them a Mac in the first place is for OS X specific workflows. Not because we thought the Mac was of better quality, or liked the look of it.

Windows on the Mac is an afterthought to save the cost of having to give the employee a dedicated Windows PC in their cube that will infrequently be used. Having to use Boot Camp, where the employee can either be in OS X *or* Windows, but neither at the same time, is a total productivity killer. Our users spend 95% of their time in Mac OS X, and they have a Windows VM running down in the Dock that's immediately available if they need it. No rebooting between the different operating systems.

If the majority of their workflow required native-level Windows power (i.e. Boot Camp instead of virtualization), then they'd be using a freaking Windows PC for their jobs, not an Apple set to boot primarily into Windows.
 
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I have no problem with Windows. What I am saying is that Apple design their hardware to run OS X, not Windows. They offer the facility to run Windows using Boot Camp, but it's not the same as having a Windows laptop. If you want a true Windows experience, then buy another laptop, not a Mac. I don't understand people slating Apple for not supporting Windows on their Macs.

No hardware needs to be designed around an OS, the OS needs to run on hardware. Hardware -> Kernel -> OS -> Apps are the layers. Any OSX, since Apple uses Intel architecture, with a ( illegal ) hacked kernel runs on a "Windows" PC. There is no such a thing like a "Windows" PC. There are computers with missing drivers. New Mac's contain standard PC components, Apple makes none of them. Apple assembles computers.
 
The point was that if the post-Steve-Jobs Apple had a strategy to "force customers into buying new products due to lack of support of older hardware and short lifecycles", then it seems silly that they're not using this strategy on their best-selling devices.


A smarter decision you could have made would have been to buy a Windows machine whose look/design you liked, and then run a Unix VM to satisfy your curiosity for that OS.

To buy a 2010 Mac laptop primarily to run Windows, and then to be mad that in 2015 that laptop won't run Windows 10 seems utterly ridiculous.


In the enterprise I company I work for, Macs run Windows in a virtual machine. Works great -- been playing with Windows 10 on mine for several months.

The whole reason for buying them a Mac in the first place is for OS X specific workflows. Not because we thought the Mac was of better quality, or liked the look of it.

Windows on the Mac is an afterthought to save the cost of having to give the employee a dedicated Windows PC in their cube that will infrequently be used. Having to use Boot Camp, where the employee can either be in OS X *or* Windows, but neither at the same time, is a total productivity killer. Our users spend 95% of their time in Mac OS X, and they have a Windows VM running down in the Dock that's immediately available if they need it. No rebooting between the different operating systems.

If the majority of their workflow required native-level Windows power (i.e. Boot Camp instead of virtualization), then they'd be using a freaking Windows PC for their jobs, not an Apple set to boot primarily into Windows.

OSX specific workflows ... aha. Never heared about that. Must be something very specific. Unix workflow business cases. Something more easy ... How does this company deal with yearly major OSX releases ? I mean, evaluation, testing, packaging, rollout, this all takes some time. Education of support staff, education of users. IT organization works 365*24 ? Or just smart OSX users everywhere ? I would not be surprised ...
 
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It make no sense to discuss Apple hardware, in particular Mac's, MB's and MBP's in an Apple forum. For some these computers are very special, somehow like Apples in Computerland, mystic and magic. To me an Intel Mac is just a high quality PC with a lot of artificial restrictions implemented by Apple for obvious marketing and sales reasons. That's all, simple. If OSX would require dedicated computers to run on it, OSX and those computers would be one of the most flawed designs in the IT industry ever. They are not.

However, I am no more willing to live with those restrictions.

The most recent "clou" of Apple I am aware about is to offer the yesterday released BootCamp 6 W10 support only for "supported systems" or better, for the systems they like to support. No public download, and even double-checked with your Mac's version online to grant access to the download - or not. Heck, I can download Dell drivers, I can download HP drivers, Levono but not Apple drivers ? Rediculous. It took exactly one day that everyone who reads this forum can download BootCamp 6 from different sites now and a lot of users with older Macs than 2012 can use and benefit from it for their already done or upcoming W10 installations. Unsupported by the company where they bought their computer(s). Technical reason: Zero, Apple did it again. As they did with W8/8.1 already.

Another company, with IMO even better marketing than Apple is Red Bull. But at the end, it's only a very sweet energy drink they sell.
 
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