I live in Europe, and the economic situation here – due to insane energi price hikes and general dramatic inflation – is super tense. While I'm not planning on purchasing any apps at the moment, I really don't like the timing of Apple's price hikes. They just add to the sense of crisis. And knowing that Apple is a super rich company from sunny California, there's just a symbolic disconnect between them and the dire, dire situation in Europe where the weather is getting colder, and the days are getting shorter – and people are going to struggle (!) financially in the near future. Is there no way Apple could eat the short term decrease in revenue from the App Store?
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App Store Prices to Increase in Europe Next Month
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Exactly. A company can raise their prices for any or no reason.
But not even Apple can afford App Store prices that consumers won't pay, at least not long-term.
Whether these price hikes stay is not only about the Euro's worth but also how negatively a price increase impacts total App Store revenue.
They could and they will if consumers don't play along and total App Store revenue drops to such an extent that it's better to take the loss to keep sales volume up.
As a long-time Affinity user, just buy it direct from Affinity rather than through the App Store.
Apple plans to wage a trade war in Europe and the result will be losing the European market.
Europe intends to wage a financial war against American multinationals, and the result will be to be even more bound to Asia, as it has no hardware and software development programmes.
In these wars they will lose both, but Apple has already lost in practice: it has destroyed customer loyalty and lost the trust of those who remain, why? For greed.
Go on like this, everything will be fine.
Europe intends to wage a financial war against American multinationals, and the result will be to be even more bound to Asia, as it has no hardware and software development programmes.
In these wars they will lose both, but Apple has already lost in practice: it has destroyed customer loyalty and lost the trust of those who remain, why? For greed.
Go on like this, everything will be fine.
I'd vote to buy Affinity Photo.
I have replaced my Photoshop on both Mac and iOS with Affinity Photo.
Bang for the buck! 👍
I wonder if they'll increase the subscription prices for iCloud next... probably, yes.
In Europe, sovereignity is exploding again, as it was 10 years ago, and after seeing the fall of all the protagonists of the previous season (even overseas).
When the new wave of sovereignists has taken control of Europe, Asia will be the privileged partner, because Europe will not be able to afford America.
Sovereignism will return to power in America.
Which partner will America have in the clash that is looming with Asia?
Does America plan to preserve strategic partners with NATO and Wall Street? Perhaps it is not clear about what is growing on the outskirts of the empire.
Historically, the phase after the sovereignism, for those who stay alive, is a phase of relaxation, but you have to understand who survives, this time.
When the new wave of sovereignists has taken control of Europe, Asia will be the privileged partner, because Europe will not be able to afford America.
Sovereignism will return to power in America.
Which partner will America have in the clash that is looming with Asia?
Does America plan to preserve strategic partners with NATO and Wall Street? Perhaps it is not clear about what is growing on the outskirts of the empire.
Historically, the phase after the sovereignism, for those who stay alive, is a phase of relaxation, but you have to understand who survives, this time.
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Perhaps, but in this case, it’s driven by exchange rate fluctuations and has nothing to do with Apple desiring to profit more off the EU.
Hate on Apple all you want. At least hate right.
While this is disappointing, App Store purchases are the first thing I’ll be cutting back on considering the current levels of inflation in Sweden. Non-essential purchases are a no-go for me and my partner.
Same, I've got iPhone 13 mini earlier this year and I won't be purchasing much for some time. My partner is still with iPhone 11. The situation in EU is dire and app purchases is the last thing I'd be spending my money on. Already cancelled my Apple Music subscription as well. Apple is truly delusional to think they'd be selling a lot of their tech this year, especially with their price hikes.
Cynicism can be dangerously self-sustaining if you don't actually fact-check yourself from time-to-time. Apple has previously reduced local App Store pricing in line with currencies strengthening against the $. On what are you basing your statements that they won't do that again?
Sir, this is a Wendy's.
If you knew for sure that the Euro will regain its strength against the USD, you'd be rich and you wouldn't be complaining about this.
Go invest in the Euro with 10x leverage. Get rich.
What you’re actually asking is for developers to eat the short term decrease in App Store revenue.
Possibly waiting for the GBP to drop a bit further then apply an even large price rise.
(Full of joy and optimism today.)
There are alternatives to Apple's goods and services for people who really feel appalled by this decision.
Does anyone know, if FCPX will also increase? I thought about buy it this year.
Apple today announced that, as early as October 5, prices of App Store apps and in-app purchases will increase in all countries and territories that use the euro. The increases are the result of the euro's weakness against the U.S. dollar currently.
Prices of apps and in-app purchases will also increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, and Vietnam, according to Apple.
For those unfamiliar with how App Store pricing works, Apple provides developers with preset tiers that they can price their app at, and these tiers will be increasing for the euro next month. For example, tier one will be rising from €0.99 to €1.19, while the maximum tier is set to increase from €999 to €1,199, according to Apple.
Apple periodically adjusts its App Store price tiers around the world and more information about this increase can be found on Apple's developer website. Some developers may adjust the price tier of their app to adjust for the increases.
Auto-renewable subscriptions are not affected by the price increases.
Article Link: App Store Prices to Increase in Europe Next Month
This is money for developers. Check currency exchange rates. Apple still take same money in dollar. Thank European Union politicians and EBC.
Well you can laugh, but being Czech (we’re a member of EU but have our own currency - CZK), i can very much confirm that the prices are adjusted (usually) once a year to match the exchange rate.
For instance, last year’s iPhone 13 was introduced with a slightly lower price tag than iP12 the year before. So yes, it moves both ways.
Yes, everything will change. Apps in the App Store are set to pricing tiers, so if a tier increases, so does the app.