There was an argument a while back, and it was a porr and incorrect one, that Apple would always be around in some form otherwise M$ would be a true 100% monopoly.. So, popular thought was that Gates, or some such entity, would keep Apple afloat to keep the justice department at bay.
Well, now 2 things have happened:
1. We've seen that the justice department doesn't care that M$ has a monopoly (only the EU seems to), so M$ can so whatever they please.
2. Linux. Linux has overtaken Apple for OS markethare, and will probably soon do so on install base. So, it can be said that Linux is the new Apple of sorts. Accept, that Linux is widely accepted, cheap, stable, open, and actually worries M$, unlike Apple who no one, save us here on these boards, thinks is viable anymore.
With Linux, Apple isn't needed from the market's perspective, and Steve hasn't woken up to that yet. So, he'll charge double, not supply, and it's spiraling. Unless he's planning on spinning off the music section of Apple and letting the computer harware biz die, then he's got to do something.