Really.
Well that's exactly how the story reads to me.
"Hello I'm Apple, I want some good PR advertising, at minimal cost to ourselves"
"We've added the ability for you to click on a button on our web site and YOUR money will be taken from your bank card and 100% of YOUR money sent to charity"
"Don't we look good doing this everyone?"
As I said in my previous post: "There may be a few people who are not able to read and understand what's going on."