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Sounds like an internal code name, I doubt they would use something that could possibly be trademarked like they did with the Mighty Mouse years ago.

never underestimate the dorkinness of Apple. Theres many things over the years we never thought would be "real" but they turned out to be real. Ipod Fatty, iPad, mighty mouse, polishing cloth, I'm sure there are more examples.
 
What a cringeworthy, **** name.
I mean, it could be worse:

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Yes, that’s “Nike Air Max 95 OG Neon”.
 
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To be fair there is no plain MacBook in the lineup, so it's still just three names. I never liked the MacBook without any suffix - for me the MacBook is the family name and then Air, Pro and now Neo are the precise model identifiers. It's more logical in my head at least.

Now the 12 inch MacBook was one of my favourite ever laptops, so if this thing ends up being its spiritual successor by being super small and light I will be quite excited whatever the name.

P.S. why does everyone want a new AppleTV? What are people expecting that will bring to the party? Just curious as I use my AppleTV for 100% of my TV watching and don't really have any issues with it that would be fixed by a hardware upgrade.
I'd like passthrough of uncompressed audio, thanks.
 
Got a bad feeling its going to be $799 after the price hike for the Air today...
They raised the price by $100, but doubled the base storage from 256 GB to 512 GB, an upgrade which used to cost $200 ... so ... it is actually $100 cheaper? You just can't buy the 256 GB version anymore.

I am fully expecting "MacBook Neo" to come with some gimped specs if it starts at something like $599. (256 GB SSD, and maybe all of the way down to 8 GB of RAM.)
 
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Marketing proving once again why they should all be fired and new COMPETENT people brought on board.
Because you don’t approve of the name, you want to blindly fire people whom you know nothing about. That isn’t very logical or practical. The new name of the (in and of itself) MacBook doesn’t equate to doom for the product. And capitalizing the word competent in an illogical post doesn’t reflect well for you.
 
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