How EFFING cheap is Apple?
Rather than get professional, comprehensive data, it goes crowd sourced, again and again !!!
For a company which runs an ad service, they don't know about something unless its record has been created and reviewed by a member of the public?? Talk about amateurs! And they wonder why users laugh at their service. Maps is a decent app, gets me from A to B just fine; but the search data behind it is a joke.
Now, I'm in Australia, which I think is outside the Cupertino city limits, and I ask for, let's make it really easy, a world famous american burger franchise, and Apple "maps" gives me 2 options, 12km away, in the centre of the city, because, they're the only 2 reviewed in Yelp (a service relatively unused in Australia).
Now this company is big enough that I'm sure they have all their locations listed in every service imaginable, but Apple couldn't find them if I were standing outside the front door!
Google, of course, will give me every franchise for kilometres around me (and a picture of the front door), but frankly, I want to distance myself from AS MUCH as possible from Big G these days.
And there's my dilemma - my preferred INFORMATION provider is too cheap to buy up at least white & yellow pages listings, for a starter!
I want to know where it is, first. How lovingly created the review for the place is, comes a d-i-s-t-a-n-t second.
Apple, your maps search data is amateur and damaging your brand in the most embarrassing and AVOIDABLE way.
Getting white & yellow pages listings might not sound very cool to you, but it's INCONCEIVABLE that you would start with LESS information than that.
You have GPS partners with better data than your own, why not use their data??
A street address with approximate GPS co-ordinates beats zero information at all by
well infinity, actually.
NOBODY wants Apple Maps to succeed more than I, but the message doesn't seem to be getting through. Crowd sourcing might work for some real-time data, like traffic -maybe- but not for a search engine database.
Apple's Maps are much more pleasant to use than Google's, and this is a magnificent technical feat, most especially given the short development time.
I'm sure they'll figure out the detail problem and stop drawing what looks good, rather than what's helpful
won't you Apple?
If i have a pin in the map, I need to know the name of the suburb it's in, not the names of suburbs around it
don't I Apple?
Main roads and railway lines need to be visible at all zooms
don't they Apple?
Again, clueless, but I digress.
Where Maps fails, is at the simplest, oldest, most commonly solved problem - getting a list of businesses. This problem has been solved since the invention of writing, but Apple can't grasp it??
Apple maps deserve every gram of ridicule, because Apple stubbornly refuses to take the simplest steps to succeed. That Maps is such a good app, technically, actually makes the simple and fundamental mistakes even more embarrassing. And that's just pathetic.
Buy up all the user created data you like, Apple.
Keep trying to dig yourself out of the hole you've created for yourselves.
Keep hiring ground-truth executives.
Keep sending Apple Store staff to fix what's irreparably broken.
Remain the laughing stock of the tech industry.
And watch your share price tumble. Even Wall St can't believe how clueless you are.
Some people need the laughs.
Just not me.