Apple Acquiring Shazam and Says 'Exciting Plans' Are Ahead

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Dec 11, 2017.

  1. v0lume4 macrumors 68000

    v0lume4

    Joined:
    Jul 28, 2012
    #226
    2 b honest, my usage needs r better met by an android phoen so taht is why.
    --- Post Merged, Dec 12, 2017 ---
    I'm assuming that Apple Music is also unprofitable, but Apple the advantage Apple has is that Apple Music is just one piece of their entire business. So even if Apple Music is losing money, if it can still bring people to iPhone and get then further entrenched in the ecosystem, then Apple wins. Spotify, on the other hand, only has it's music.

    The issue is the record labels. They know that they have everyone bent over a barrel, and they charge accordingly.
     
  2. DeepIn2U macrumors 603

    DeepIn2U

    Joined:
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    Location:
    Toronto, Ontario, Canada
    #227
    That kind of thinking ONLY hurts everyone within the technology industry - as evidenced with the squabbling going on between Amazon and Google affecting Google Home and Echo and now Android.

    iOS is already getting crippled services from Google.
    Google Maps ... you cannot layer search results for say restaurants near you as you can on Android. I saw this first hand last weekend.

    Personally I use SoundHound for my music searches on iOS and it will playback lyrics in sync with the track I'm playing and connects to iTunes Store / Apple Music streaming. As it stands, Shazam offers me nothing, yet. There must be something else here and I'll bet it's for better song detection, their code to be used in Siri and bundling all Shazam services into Apple Music app. Intellectual Property must have something Apple is after, maybe distinctive voice detection for Siri services in Apple Home with ATV4/4K and HomePod?

    Hmm.
     
  3. Michael Scrip macrumors 603

    Joined:
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    Location:
    NC
    #228
    The difference for Apple is that all of their 30 million customers are paying something... either $10/mo per normal user, or $5/mo for students, or some other amount per user on family plans. I don't know how much money Apple has to pay for music licenses... but at least they get some revenue from every user.

    On the other hand... Spotify has 60 million customers who are paying something... but also 80 million customers who pay nothing. And Spotify has to pay music licenses for both sets of users... while they only make a tiny amount of revenue from ads from the majority of their userbase. (free users)

    It's really lopsided for Spotify.

    I don't know if Apple Music is profitable... but it'd be hard to be doing worse than Spotify. :p
     
  4. Hitrate macrumors 6502

    Hitrate

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  5. v0lume4 macrumors 68000

    v0lume4

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    #230
    What's crazy is Spotify used to be subscription only for mobile devices, if I recall correctly. I guess they thought that getting more people on the free tier might eventually entice them to upgrade to Premium.

    Again, Apple at least makes money from everywhere else. Apple Music is just an ecosystem perk more than anything. Spotify doesn't have those extra revenue streams. :oops:

    Hoping that Spotify finds a way to become profitable. Read: I hope these royalty rates go down. These business models are not sustainable.
     
  6. Uofmtiger macrumors 68000

    Uofmtiger

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    Memphis
    #231
    As was mentioned, the main benefit for Apple is ecosystem lock in. They want people to get used to use Apple Music via Siri on the Mac, iPhone, iPad, Apple Watch. They don't really need to make money on the service if it is helping them to continue selling hardware. Of course, Apple Services are growing quickly, so Apple could be making profits in this area because they can spread out operating costs.
     
  7. Michael Scrip macrumors 603

    Joined:
    Mar 4, 2011
    Location:
    NC
    #232
    Oh I understand how it benefits Apple. :)

    I'm just wondering if Apple would allow any part of their business to operate at a loss.

    Let's be honest... 30 million Apple Music users out of 1 billion total Apple user isn't a lot. Although yes... I can see the appeal.

    But if Apple wanted to be generous by taking a loss to promote lock-in... how about giving everyone 50GB of iCloud storage. Get 1 billion people to put ALL their photos on Apple servers.

    THAT would promote lock-in waaay more than Apple Music ever will. :p
     
  8. RuffyYoshi macrumors regular

    RuffyYoshi

    Joined:
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    Location:
    Serbia
    #233
    Yeah, I was just trolling. My guess is it will work like how the Pixel has that feature where the title of the song playing nearby is displayed while the phone is in standby. So it may mean the iPhone is getting a standby always-on feature.
     
  9. coolfactor macrumors 68040

    Joined:
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    Vancouver, BC CANADA
    #234
    It's not proof of anything except that Apple wants to build a platform with unique advantages over the alternatives. Ingesting well-designed, well-received services and building them in is a good strategy. But it doesn't mean that they are doing nothing else to make Siri better. Siri has improved greatly, Shazam aside.
    --- Post Merged, Dec 12, 2017 ---
    How, when Google already offers unlimited photo storage? It would not be a deciding factor FOR iOS.
     
  10. Michael Scrip macrumors 603

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    #235
    Oops... you're right.

    I didn't think put too much thought into that one... :p
     
  11. apolloa macrumors G4

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    Time, because it rules EVERYTHING!
    #236
    I read Spotify and another one of these services use it, no idea how? Personally I find Siri not toooooo bad at recognising tracks, but if course they seem to only be ones available in iTunes.

    And Apple does an aweful lot to try and kill the competition regardless if they are meant to be or not!
     
  12. Michael Goff macrumors G5

    Michael Goff

    Joined:
    Jul 5, 2012
    #237
    Oh yeah, every business tries to kill competition. I’m not saying Apple isn’t. I just don’t think this should, or will, sign the death warrant for any company.
     
  13. Michael Goff macrumors G5

    Michael Goff

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  14. DoctorApple, Dec 12, 2017
    Last edited: Dec 12, 2017

    DoctorApple macrumors newbie

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  15. Bawstun macrumors 65816

    Bawstun

    Joined:
    Jun 25, 2009
    #241
    Note to Apple: hype no longer sells as well as the early 2000's. Buying Shazam and taking their users/interest will not fix how poorly designed and unusable Apple Music is. Your growth will continue to stall until you address those problems. Acquiring isn't the answer.

    Signed,
    happy Spotify premium user of 3+ years
     
  16. magamen macrumors member

    magamen

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    #242
    lol, fair point
     
  17. Uofmtiger macrumors 68000

    Uofmtiger

    Joined:
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    Memphis
    #243
    Not really, there is nothing unique about cloud storage. Siri combined with Apple Music is much harder to replace if you get used to it on the Watch, Mac, Appletv, etc.... I could easily move files from iCloud to Google Drive without much of a hassle.

    30 million and growing. The service is still relatively new and they haven’t even brought out the HomePod yet.
     
  18. Michael Scrip, Dec 13, 2017
    Last edited: Dec 13, 2017

    Michael Scrip macrumors 603

    Joined:
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    NC
    #244
    I'm not knocking Apple Music... I use it myself. :)

    But even if Apple Music had 100 million users.... that's still only 1 out of 8 Apple customers. Or thereabouts.

    Apple Music will not be the "glue" that keeps a majority of Apple's customers locked into the Apple ecosystem.

    Most of those Apple customers only have an iPhone... while the number of people with iPhone and iPad and Mac and Watch and AppleTV are far less.

    And if you love Apple Music... you can still use it if you switch to an Android phone. Or on a Windows PC in iTunes.

    Sure... you don't get Siri integration on those other platforms... but I wonder how big of a draw Siri is with Apple Music. Or with Apple products overall.

    Is Siri really the thing that makes people buy Apple hardware? :p

    You're right about cloud storage. There's nothing inherently unique about Apple's iCloud versus other cloud platforms. Google already offers it for free... so it's game, set, match.

    My point was... if Apple is willing to take a loss on Apple Music... why wouldn't they take a loss and give everyone free iCloud?

    iCloud Photo Library is their built-in service. And there are more people who take photos on iPhone versus the people who use, or will ever use, Apple Music.

    You're correct though... you can move all your photos from iCloud to Google Drive rather easily. So the "ecosystem lock-in" with photos is actually very weak.

    But at the same time... you can use Apple Music on non-Apple hardware too. No lock-in there either.

    The only secret weapon Apple Music has with Apple hardware is Siri. But really... is Siri the "lock-in" queen? :D
     
  19. Uofmtiger macrumors 68000

    Uofmtiger

    Joined:
    Dec 11, 2010
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    Memphis
    #245
    It isn't about it being the "glue" or being the "lock-in queen", which is honestly a straw man argument. I said "They don't really need to make money on the service if it is helping them to continue selling hardware". I never said it was "THE glue".

    Airplay isn't "the glue" either, but it was the one feature that held me in the iOS ecosystem while they were making tiny phones while Android manufacturers had phones in every size. People have different reasons for wanting to stay with iOS. One of them is Apple Music with Siri and the number of those people will continue to grow as the service and products that take advantage of Siri/Apple Music grows.

    The products that take advantage of Siri/Apple Music is getting longer by the day. Airpods, Beatsx, HomePods (which will eventually make it to market), CarPlay, Apple Watch, etc. Apple Music combined with Siri is a part of their overall strategy to "lock in" users and sell more hardware. Spotify, on the other hand, has no such strategy. And no, Apple Music isn't the same service without Siri.

    By the way, we don't know that Apple isn't making money on Apple Music. They have it in "services" on their financials and services is one of the fasting growing segments for Apple.
     
  20. Michael Scrip macrumors 603

    Joined:
    Mar 4, 2011
    Location:
    NC
    #246
    I understand what you mean now. It's the little things that make iOS great. I love that stuff.

    I was thinking of an iMessages type of lock-in. That was my bad. :)
     
  21. MysteryMii215 macrumors regular

    MysteryMii215

    Joined:
    Jan 10, 2016
    Location:
    NYC area
    #247
    It would be because:
    1. The "unlimited" photo storage doesn't store your photos in their original quality. If you decide to do that, then it's going to eat into the 15GB of free cloud storage that Google gives to all Google Accounts.
    2. Google Photos is a separate app download.
     
  22. SaucyWeeTart macrumors member

    SaucyWeeTart

    Joined:
    Oct 13, 2016
    Location:
    Glasgow, Scotland
    #248
    Because I've always felt that an acquisition of this sort would increase the benefits of being involved in the Apple ecosystem, mainly improving Siri/Apple Music, which I currently subscribe.

    Right, Apple. Next on the list, oDrive! Make it rain on these small, talented companies!
     

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