Apple Acquiring Shazam and Says 'Exciting Plans' Are Ahead

Discussion in ' News Discussion' started by MacRumors, Dec 11, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today announced it has agreed to acquire music recognition service Shazam, marking the company's highest-profile purchase since it acquired headphone maker Beats for $3 billion in May 2014.

    Apple did not disclose financial terms this time, but when TechCrunch broke news of the acquisition plans last week, one of its sources said the deal could be worth around $400 million. Shazam was valued at $1 billion in January 2015.


    Apple confirmed the acquisition plans in a statement provided to MacRumors and several other media outlets today:
    Shazam issued the following statement:
    Shazam is a popular service that can identify the name and lyrics of songs, music videos, TV shows, and more. The company has standalone iPhone, iPad, Mac, and Apple Watch apps, while the service is also built into Siri on iOS 8 and later.


    Shazam is integrated with Apple Music, allowing subscribers to identify a song and then tap to play it directly via the streaming music service. Shazam also has an iMessage app for identifying and sharing songs in the Messages app.

    Shazam isn't just a big part of Apple. The service is built into Snapchat, allowing users to recognize, discover, and share music with friends. In the app, simply press and hold on the camera screen to identify a song with Shazam.

    In September 2016, Shazam announced that its mobile apps had been downloaded more than 1 billion times since launching. Shazam released its original iPhone app when the App Store launched in 2008.

    Shazam's machine learning algorithms used to identify audio clips, and its augmented reality feature that enables users to discover content based on pictures captured with its app, could be valuable technologies to Apple.

    Apple said it is not disclosing further details at this time, so we'll have to wait and see exactly how it uses Shazam's technologies and talent.

    Article Link: Apple Acquiring Shazam and Says 'Exciting Plans' Are Ahead
  2. DeutscheMark macrumors regular


    Jun 25, 2015
    Nuremberg, Germany
  3. joshwenke macrumors regular


    Mar 26, 2011
    Based on my feelings about Apple over the last few years, I'm not sure how good this is for Shazam or how excited I actually am for this.
  4. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    This should have happened years ago. But likely not the best news for Spotify support.
  5. rgarjr macrumors 603


    Apr 2, 2009
    Southern California
  6. mujtaba.mir macrumors 6502


    Oct 16, 2014
    Let's hope Shazam doesn't become another workflow.
  7. rpat701 macrumors regular

    May 25, 2016
    So, iOS gets more functionality already in Android?
  8. kildraik macrumors 6502a


    May 7, 2006
    Colorado Rockies
    Apple likes what they like. Resistance is futile... Especially with their stack of cash.
  9. asdavis10, Dec 11, 2017
    Last edited: Dec 11, 2017

    asdavis10 macrumors 6502


    Feb 3, 2008
    This will hurt Spotify if they lose Shazam integration while giving Apple valuable IP and people resources to make Siri and Apple Music better. Good move for Apple.
  10. TMRJIJ macrumors 68030


    Dec 12, 2011
    South Carolina, United States
    There’s nothing wrong with Workflow.
  11. SaucyWeeTart macrumors member


    Oct 13, 2016
    Glasgow, Scotland
    Ha! I was JUST thinking about this yesterday and how much I wished they would do just this. Hadn't even heard anything about it beforehand.

    Top job.
  12. sualpine macrumors 6502


    May 13, 2013
    This is bad, because it's proof that Apple simply can't improve Siri without acquisitions.
  13. KingslayerG5 Suspended


    Oct 16, 2017
    So will Shazam no longer be available for Android? If so, back to Soundhound.

    I personally don't care because so many options out there and I only use Shazam for Android. Siri recognizes songs. That's the only thing that Siri does for me as Google Assistant is smarter.
  14. benz240 macrumors regular

    Dec 25, 2008
  15. RickInHouston macrumors 65816

    May 14, 2014
    I'm guessing this has more to do with making their speaker department better in their future product that didn't make the Christmas deadline.
  16. v0lume4 macrumors 68000


    Jul 28, 2012
    Yeah, that's my concern. Spotify, Google Assistant (I don't have an iPhone), Snapchat... I'm hoping that Apple just leaves things where they lay; but we all know that is not how their acquisitions go, annoyingly.

    edit -- Thankfully, I think that Google Assistant identifies songs using the Google Play Music database-- it doesn't have to rely on Shazam. Comforting news for those of us that use it for music recognition.
  17. MysteryMii215 macrumors regular


    Jan 10, 2016
    NYC area
    Is this a sign that Apple is gearing up for a big Siri update in iOS 12 to bring up to speed with Amazon Alexa and Google Assistant? I hope so.
  18. macintoshmac macrumors 68030


    May 13, 2010
    I would like to see music recognition built into the Music app itself in iOS 12 now, so that there is one less app to download from the App Store and such an integration would probably seem logical in the Music app.
  19. v0lume4 macrumors 68000


    Jul 28, 2012
    You'll learn one day, young padawan.
  20. macintoshmac macrumors 68030


    May 13, 2010
    How? (read: what is wrong with workflow?)
  21. OldSchoolMacGuy macrumors 601


    Jul 10, 2008
    MAY acquire. And yet we're already seeing people take the initial report and change it to say they ARE acquiring them. It's not certain at this point.
  22. recoil80 macrumors 68020

    Jul 16, 2014
    As long as they improve Siri, I'm fine with that. If they need to acquire other companies to achieve the goal what's the problem? We, as customers, should care about the final result, and Apple has plenty of money to spend so it doesn't affect other products or R&D in general
  23. askep3 macrumors member

    Sep 9, 2014
    California, US
    Siri already has the important feature it would get from Shazam. They probably have very different things in mind from Shazam, such as their talent and underlying technology.
  24. macintoshmac macrumors 68030


    May 13, 2010
    Going by the article, they HAVE acquired Shazam.
  25. OldSchoolMacGuy macrumors 601


    Jul 10, 2008
    Siri has Shazam capabilities built-in already. You can simply as it, "What song is this?", "What song is playing?", or "Name this tune." They added that function back in 2014 with iOS 8.

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