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Apple today announced it has agreed to acquire music recognition service Shazam, marking the company's highest-profile purchase since it acquired headphone maker Beats for $3 billion in May 2014.

Apple did not disclose financial terms this time, but when TechCrunch broke news of the acquisition plans last week, one of its sources said the deal could be worth around $400 million. Shazam was valued at $1 billion in January 2015.

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Apple confirmed the acquisition plans in a statement provided to MacRumors and several other media outlets today:
We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it's used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement.
Shazam issued the following statement:
We are excited to announce that Shazam has entered into an agreement to become part of Apple. Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can't imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.
Shazam is a popular service that can identify the name and lyrics of songs, music videos, TV shows, and more. The company has standalone iPhone, iPad, Mac, and Apple Watch apps, while the service is also built into Siri on iOS 8 and later.

shazam-iphone-x-800x843.jpg

Shazam is integrated with Apple Music, allowing subscribers to identify a song and then tap to play it directly via the streaming music service. Shazam also has an iMessage app for identifying and sharing songs in the Messages app.

Shazam isn't just a big part of Apple. The service is built into Snapchat, allowing users to recognize, discover, and share music with friends. In the app, simply press and hold on the camera screen to identify a song with Shazam.

In September 2016, Shazam announced that its mobile apps had been downloaded more than 1 billion times since launching. Shazam released its original iPhone app when the App Store launched in 2008.

Shazam's machine learning algorithms used to identify audio clips, and its augmented reality feature that enables users to discover content based on pictures captured with its app, could be valuable technologies to Apple.

Apple said it is not disclosing further details at this time, so we'll have to wait and see exactly how it uses Shazam's technologies and talent.

Article Link: Apple Acquiring Shazam and Says 'Exciting Plans' Are Ahead
 

KingslayerG5

Suspended
Oct 16, 2017
1,254
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So will Shazam no longer be available for Android? If so, back to Soundhound.

I personally don't care because so many options out there and I only use Shazam for Android. Siri recognizes songs. That's the only thing that Siri does for me as Google Assistant is smarter.
 

v0lume4

macrumors 68020
Jul 28, 2012
2,483
5,128
Good bye Spotify integration... :(
Yeah, that's my concern. Spotify, Google Assistant (I don't have an iPhone), Snapchat... I'm hoping that Apple just leaves things where they lay; but we all know that is not how their acquisitions go, annoyingly.

edit -- Thankfully, I think that Google Assistant identifies songs using the Google Play Music database-- it doesn't have to rely on Shazam. Comforting news for those of us that use it for music recognition.
 

recoil80

macrumors 68040
Jul 16, 2014
3,117
2,755
This is bad, because it's proof that Apple simply can't improve Siri without acquisitions.

As long as they improve Siri, I'm fine with that. If they need to acquire other companies to achieve the goal what's the problem? We, as customers, should care about the final result, and Apple has plenty of money to spend so it doesn't affect other products or R&D in general
 

OldSchoolMacGuy

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Jul 10, 2008
4,197
9,050
I would like to see music recognition built into the Music app itself in iOS 12 now, so that there is one less app to download from the App Store and such an integration would probably seem logical in the Music app.

Siri has Shazam capabilities built-in already. You can simply as it, "What song is this?", "What song is playing?", or "Name this tune." They added that function back in 2014 with iOS 8.
 
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