Apple Acquiring Shazam and Says 'Exciting Plans' Are Ahead

Discussion in ' News Discussion' started by MacRumors, Dec 11, 2017.

  1. Michael Goff macrumors G5

    Michael Goff

    Jul 5, 2012
    You think the market is just Spotify and Apple?
    --- Post Merged, Dec 11, 2017 ---
    Disney buying Fox is actually pretty bad news. Let’s not pretend otherwise.
  2. Scubadiver macrumors member


    Oct 25, 2007
    Cutler Bay, Florida
  3. Veinticinco macrumors 6502a


    Feb 25, 2009
    What an idiotic comment to make, whatever your preferences.
  4. RiddlaBronc macrumors 6502a


    Oct 14, 2013
    Mcallen Tx
    I hope they dont get rid of spotify integration.
  5. Jax44 macrumors 6502a


    Jul 24, 2010
    Carmel, California
    Hey, you spelled a** wrong!
  6. lostngone macrumors 65816


    Aug 11, 2003
    They innovate with bags and bags of money...
  7. vladi macrumors 6502

    Jan 30, 2010
    They obviously didn't buy Shazam (whatever spelling) for it's capability to ID the audio samples. All of the audio recognition software connect to the same data base in San Francisco to ID the song so they all have to follow the same protocol. Maybe it was something they were working on regarding audio processing but from what I know since the beginning of audio recognition service back in feature phone days they all claimed how you can id the song even in crowded places such as clubs. Who knows.

    For example Mixed In Key actually looks for harmonics and it's able to identify the key of the song. However it's very debatable how they do it, they also send the pieces to online data base for comparison.
  8. BruceEBonus macrumors 65816


    Sep 23, 2007
    Derbyshire, England
    It's another notch in Apple's bedpost.

    (Actually I think I may have said 'notch' there but I think I may have got away with it)
  9. Abazigal macrumors G3


    Jul 18, 2011
    Maybe they bought it for the image recognition abilities, to aid in their AR efforts.
  10. Hustler1337 macrumors 68000


    Dec 23, 2010
    London, UK
    Hmm, does this mean Shazam would soon stop offering options such as:
    • Listen in Spotify
    • Listen in Google Play Music
    in favour of only offering the option to play in Apple Music/buy in iTunes within the app?
  11. mi7chy macrumors 601


    Oct 24, 2014
    Haven't used Shazam for years. What's to be gained by this acquisition? Music recognition is old school and integrated into Google search or assistant so you don't need yet another app.
  12. B4U macrumors 68000


    Oct 11, 2012
    Undisclosed location
    Sony has something like that since a long time ago (TrackID) and I use that all the time when I hear a song that I don't remember its name.
  13. kruegdude macrumors regular


    Aug 10, 2011
    Tyler area, Texas
    IKR. And I never did find out what that song was. :)
  14. magamen macrumors member


    Jan 15, 2017
    In the firedamp
    Nice, if anyone can make that crap app better it is apple
  15. MadeTheSwitch macrumors 6502a


    Apr 20, 2009
    Why would you want a service that many people use and like (including me) to die?

    Way to stick it to poor people too. Spotify lets you listen to ads and still use it, unlike the competition. So no. Hopefully not a death blow. That would be bad for lots of people. Including Apple Music users really. Competition is good and spurs innovation.
  16. SDColorado macrumors 68030


    Nov 6, 2011
    Highlands Ranch, CO
    It would be bad for Microsoft Groove users too I guess. I have never used Groove, but apparently MS is shutting it down with the means to port your libraries to Spotify. Generally I don’t care about Groove, except that it is another music service to fall and if Spotify goes, yet another.

    I love me some Spotify, it is Apple Music that I personally couldn’t give a rats a— about. I stopped paying for Apple Music years ago.
  17. nnoble macrumors 6502

    Jun 19, 2011
    Strange comment. I don’t subscribe to Spotify but it’s existence keeps other streaming services on their toes. I don’t think I’ve seen this kind of response before. What’s the motivation behind it?
  18. MisterK macrumors 6502

    Jan 9, 2006
    Ottawa, Canada
    You’ve gotta think that all that money was for something a little more substantial than identifying songs. It can identify music being played, but also shows that are on, maybe what specific part of the show, which commercial is playing. Maybe your phone will proactively serve up places to buy whatever is on the TV. Maybe it’ll passively have IMDB info while you’re watching a show. I’m identifying building blocks and it’ll be interesting to see how they’re put together. Apple’s not buying an app to identify songs. They’re buying a technology to give your devices the power to contextualize the sounds around them in the world.
  19. JosephAW macrumors 68000


    May 14, 2012
    SoundHound has always been my go to app. Never liked Shazam when it started asking for money.
  20. Rigby macrumors 601

    Aug 5, 2008
    San Jose, CA
    They are not losing money on free users, since they pay a share of the revenue per user that they actually receive (in case of the free users from the ad revenue). They are not making a profit overall because their marketing and development costs are higher than the income they generate. I'm obviously not privy to their internal strategies, but I believe reaching a critical mass of subscribers is currently more important to them than short-term profits. Their investors apparently believe in their strategy, since they keep giving them money.
  21. Tech198 macrumors G5

    Mar 21, 2011
    Australia, Perth
    "Shazam's machine learning algorithms used to identify audio clips, and its augmented reality feature that enables users to discover content based on pictures captured with its app, could be valuable technologies to Apple."

    I'm sure, fits like a glove *rolls eyes*

    I wonder how tight it will be.
  22. Cosmosent macrumors 6502

    Apr 20, 2016
    La Jolla, CA
    If the $400M number is accurate, then Apple got this company for a steal !

    If Apple's "true" market cap is ~$700B, as I have stated many times, then the true cost to Apple was ONLY ~$316M.

    At that price, it's doubtful Shazam had anything of real value.

    In other words, NO WAY would they sell out at that price if they truly had something significant !

    Even though the general public is blind to have much Apple has gone up this year, an acquiring company's Board usually is NOT ... if they said "Yes" to ~$316M, then it's simply a way to Get Out (of the current situation).

    Apple may say great things to come down the road, but they always say it, and until the general public gets wise to their repeated message, they will continue to repeat the message.

    Ponzi Scheme, Dog & Pony Show, or Smoke & Mirrors ... many have been Fooled, but NOT all !

    As Einstein one stated, 85% of the general population has an IQ less than 85.
  23. Rainshadow macrumors member


    Feb 16, 2017
    This times 4. I feel like if Apple was interested in the music identification skills of the app, this would have happened long ago. Apple should be thinking ahead...(I’m sure they will implement that as a side note though). Moreover, as so many people have pointed out, it is already integrated into Siri. This is either an attempt to hit Spotify, or as you suggested, looking forward to a world of visual recognition and possibly even shape recognition.

    If Shazam can build algorithms to identify music and images, why not 3D objects using the FaceID camera or the 2 cameras on the rear of the phone? Shazam is just complicated pattern recognition. If this acquisition means more than learning what song is playing, then cool. If that’s all it is... meh.
  24. Wanted797 macrumors 6502


    Oct 28, 2011
    Maybe due to patents. Would it better if they stole the ideas and then ended up being sued by Shazam?
  25. prasand macrumors 6502


    Mar 24, 2015
    UES, New York
    Like many others, I also see Apple integrating it with iOS and doing away with the standalone app. However, I do not think this means Spotify integration will be gone. If Apple does integrate it, it will probably be available to App Developers, which Spotify can utilize.

    The only thing I really see going away is Android availability, but it wouldn't be a major loss.

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