Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
66,297
35,331



Apple is planning to add 1,200 new jobs in San Diego at an upcoming engineering hub, which is up from the 1,000 jobs that it promised when announcing the new facility in December.

San Diego mayor Kevin Faulconer and Apple officials announced the news at the Apple Store located in University City's UTC mall.

applesandiego-800x470.jpg

Apple is opening a tech hub in San Diego, and 200 of the 1,200 workers that it is planning on hiring will be in place "by the end of 2019." City officials say that Apple plans to make San Diego, which is the hometown of chipmaker Qualcomm, into a "principle engineering hub" with software and hardware positions "distributed across a number of specialty engineering fields."

Apple is working on its own modem technology and based on job listings, has been targeting Qualcomm employees, many of whom might not want to leave San Diego.

Thrilled that Apple is growing in San Diego, a beautiful city with so much talent! https://t.co/lyO8JQ7ETy - Tim Cook (@tim_cook) March 6, 2019

Apple CEO Tim Cook said the company is "proud" to establish a bigger presence in San Diego.
Apple has been a part of San Diego for nearly 20 years through our retail presence and small, fast-growing teams - and with this new investment we are proud to play an even greater part in the city's future. You don't have to try too hard to convince people that San Diego is a great place to live, work and do business, and we're confident our employees will have a great home among the community there."
While there's no official announcement on where Apple's new mini campus will be located, San Diego's KGTV says the company is said to be eyeing a building southwest of Qualcomm's main campus in University City. Wherever it's located, the building will include hundreds of thousands of square feet of office, lab, and research space.

Apple's vice president of Global Real Estate and Facilities said that after Apple made its initial announcement about plans to invest in a San Diego facility, the mayor offered details on all San Diego has to offer, leading Apple to increase its investment.
"We were excited to announce in December that we planned to grow our presence here and add one thousand jobs, and then Mayor Faulconer and members of his team very thoughtfully and convincingly walked us through everything the San Diego region has to offer," said Kristina Raspe, Apple Vice President of Global Real Estate and Facilities. "So we went back and sharpened our pencils and increased our investment."
Apple's move to San Diego is part of a wider effort to expand its business across the United States, which also includes a $1 billion campus in Austin, Texas along with new sites in Seattle and Culver City and an additional investment in U.S. data centers.

Article Link: Apple Adding 1,200 New Jobs in San Diego at Upcoming Engineering Hub
 
  • Like
Reactions: jeremiah256
Sometimes I feel like this growth is leading to nowhere. Certainly, these plans were in development probably years ago when the iPhone was selling like crazy. But with sales slowing down, users keeping their devices for longer, I wouldn’t be surprised if within 5 years Apple starts downsizing. The first sign is when stores stop being profitable and they start closing them down.
 
This is March 2019, & the Mighty AAPL is just now coming to San Diego ???

---

RE: "is said to be eyeing a building southwest of Qualcomm's main campus in University City. Wherever it's located, the building will include hundreds of thousands of square feet of office, lab, and research space."

If they're smart they would fund their own Overpass over the 805, & build on the Miramar Air Base side ... already EXTREMELY congested around the UTC Mall, which is where I'm assuming they are considering.

For those of you who don't know, Sorrento Valley & the UTC Mall areas, where most of the High-Tech & Bio-Tech firms are, is just as Bad, congestion-wise, as the worst areas of Silicon Valley & elsewhere !
 
Last edited:
Biggest worry for Qualcomm now - later a bonus.

Now. An exodus of employees to Apple, leaving them short-handed.

Later, not having to lay-off people as the workload decreases, having lost so many prime customers. Soon, only accessories like power chargers, battery packs, etc. in their product portfolio.o_O
 
Last edited:
  • Like
Reactions: EBone12355
I welcome every soft- or hardware engineer. I also hope they’ll show more focus. Maybe they’ve a bigger plan but I’m totally lost. Let’s hope we see some progress in the whole lineup soon. They surely need it imo.
 
Sometimes I feel like this growth is leading to nowhere. Certainly, these plans were in development probably years ago when the iPhone was selling like crazy. But with sales slowing down, users keeping their devices for longer, I wouldn’t be surprised if within 5 years Apple starts downsizing. The first sign is when stores stop being profitable and they start closing them down.

Well they for sure need that fat profit margin to keep paying for all those Apple Stores, I bet the rent ain't cheap and all their fondness for grandiose architecture doesn't help them either. If profits start thinning out, their brick and mortar stores will be the first to be trimmed, specially since their main competitors don't have such running costs. They urgently need a new and truly innovative line of products to keep attention and interest high.
 
I can't even begin to control my excitement and unbridled anticipation at a whole raft of amazing new watch band styles and colors we'll be seeing soon due to this new team enhancement.
Bring them on :)
 
  • Like
Reactions: Huck and thebeans
Suits...Ugh.
Great! One less invite to my holiday parties!

And I don't think it is necessarily a 'states' thing as much as a 'company' thing. Have you been to Seattle? There's a really lax dress code for most of the companies around here. While some companies might still adopt an old-school 'dress code', I don't think it is a state wide mandate.
 
I wonder why Apple picked San Diego? It has a huge cost of living. There are better choices such as Atlanta for example that offer a great pool of talent but a lower cost of living. As someone living on the West Coast, I keep my ear open for opportunities to continue working in tech but in a lower cost of living city.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.