Apple Adds Dedicated Beats By Dr. Dre Accessory Section to Online Store

Discussion in ' News Discussion' started by MacRumors, Aug 7, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Now that Apple's purchase of Beats Electronics is complete, the company has begun expanding its promotion of Beats products, giving the Beats by Dr. Dre line of accessories its own dedicated section in the Accessory portion of the Apple Online Store.

    Added yesterday, the Beats by Dr. Dre section joins "All Accessories," "Apple Accessories," "Exclusives," "Now Trending," and Gift Cards" on the top menu bar of the "Shop Accessories" section of the online store.

    Though Apple has long sold Beats products, the dedicated menu bar position gives the accessories far more prominence online. The section, first noticed by 9to5Mac, promotes Beats headphones, Beats in-ear headphones, Beats speakers, and Beats accessories like the Pill Dudes and Sleeves designed to hold Beats speakers.

    Apple is also continuing to show off the Beats line of headphones in its retail stores, with the Beats by Dr. Dre Solo2 and Studio over-ear headphones accompanying iPod touches in many retail locations.

    Apple's $3 billion acquisition of Beats Electronics and Beats Music became official last week, following U.S. regulatory approval of the deal. As of August 1, Beats Electronics shut down its own online store and began directing customers to the Apple Online Store.

    Article Link: Apple Adds Dedicated Beats By Dr. Dre Accessory Section to Online Store
  2. Dilster3k macrumors 6502a


    Jul 20, 2014
    Frankfurt, Germany
    Oh god why... disgusting :confused:

    Please kill me now.
  3. GeneralChang macrumors 65816

    Dec 2, 2013
    Hey look! It's everyone's favorite kind of post to argue about!
  4. ValSalva macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    I think you know why... :D Got to start getting some return on that $3 Billion.
  5. SgtPepper12 macrumors 6502a


    Feb 1, 2011
    I don't care much about the acquisition of beats, but seeing Apple themselves advertising beats accessories as "great sound" feels kind of painful. I don't know what it is.
  6. JobsGang macrumors regular


    Aug 18, 2013
    Anger and tears will be shed in this thread.Grabs popcorn.:D
  7. Rog210 macrumors regular

    Mar 23, 2004
    So ... different owners, same massively overpriced, crappy products?

    Still scratching my head over why Apple would bother with acquiring Beats in the first place.
  8. roland.g macrumors 603


    Apr 11, 2005
    One mile up and soaring
    If you ready any headphones review:

    Best over the ear
    Best wireless over the ear
    Best earbuds
    Best wireless earbuds

    None will say that Beats is worth it. They all point to other products that give the same performance for less, and a fair amount less, or that for the same price you can get way better product.

    I am not an audiophile, and I do think some of the Beats stuff looks good, but there are too many other options to buy stuff like this without doing research.

    Since I am not an audiophile I stick to my Apple EarPods, my RocketFish Bluetooth that wraps around the back (over the ear but not covering or noise canceling) or my stereo options (car, computer, sound system).

    I'd have to need a replacement to drop coin on this, and Beats/Apple probably wouldn't get my $$.
  9. Roessnakhan macrumors 68040


    Sep 16, 2007
    I'm not about the join the anti-Beats circlejerk, but this next step was obviously going to happen.
  10. adamw macrumors regular

    Sep 22, 2006
    Predictable. Apple will market Beats everywhere to get as much cash as possible. This is the free market at work.
  11. gramtrax macrumors regular


    Apr 10, 2008
    San Francisco, CA

    wtf is Apple doing these days....
  12. jkichline macrumors 6502

    Aug 25, 2010
    Still a better buy that Instagram or Whatsapp.
  13. Shaun, UK macrumors 68040

    Mar 23, 2006
    I just hope they hire some decent engineers to turn the Beats products into top quality headphones and speakers with decent sound quality instead of the over priced crap they currently churn out.
  14. sound macrumors member


    Jan 14, 2003
    is it just me thinking beats is soooo not apple :eek:
  15. dlewis23 macrumors 6502a

    Oct 23, 2007
    Marketing the product they bought.
  16. Aluminum213 macrumors 68040


    Mar 16, 2012
    Beats Pros are phenomenal headphones, haters always ignore that model when hating on Beats
  17. joachim.mike1 macrumors member

    May 8, 2011
    gosh that sounds terrible. /sarcasm

    I really enjoy the overear headphones from Marshall that i have, LOVE them, but i didnt mind my beats when i had them either
  18. roland.g macrumors 603


    Apr 11, 2005
    One mile up and soaring
    I wouldn't buy Beats but this makes perfect sense and is a good move for them. People don't buy beats for much other than being ill-informed, a fashion decision, or both. Any Apple is taking advantage of that. They like to tout being best at some stuff, but they don't claim to be the best at everything.

    What are they doing, working on an iPhone 6 release, iOS 8 (or call it iOS 7.5 if you will), Yosemite, and possible a new product (iWatch). So who cares about this. It helps them with streaming and acquires a fashionable profit producing company and the personnel responsible for it.
  19. jkichline macrumors 6502

    Aug 25, 2010
    Oh I don't know...

    Maybe for the cultural clout they carry... and so Apple can engineer the things to sound better in a year or so?
  20. M5RahuL macrumors 68020


    Aug 1, 2009
    The official ' Beat the Beats ' thread!!...

    Let it out guys.... let it out :D
  21. Zxxv macrumors 68040

    Nov 13, 2011
    Really looking forward to apple improving the sound quality of beats headphones.
  22. iBlazed macrumors 68000


    Feb 27, 2014
    New Jersey, United States
    I'm sure this will annoy lots of people on here and I'll enjoy watching it. :D
  23. ChrisCW11 macrumors 6502a

    Jul 21, 2011
    No Apple Tax?

    Or was Beats already gouging consumers with inflated prices?
  24. daniphils macrumors newbie

    Oct 12, 2013
    Crying a river.

    How could they dare? Why Apple WHY?
  25. Rog210, Aug 7, 2014
    Last edited by a moderator: Aug 7, 2014

    Rog210 macrumors regular

    Mar 23, 2004
    That's the strange thing, Apple has the cultural clout already, and it's backed up by very solid products across the board.

    Beats may have some of this clout, but there's nothing of any quality backing it up, it's just hype. This acquisition just seems so un-Apple to me.

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