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Apple Adds Disclosure About Delayed Siri Features to iPhone 16 Pages

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Apple continues to inform customers that a more personalized version of Siri has been delayed.

iOS-18-Siri-Personal-Context.jpg

As noted by 9to5Mac today, Apple has added the following disclosure to all of the iPhone 16 product pages on its website:
Siri's personal context understanding, onscreen awareness, and in-app actions are in development and will be available with a future software update.
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The overall Apple Intelligence page has gained similar fine print below each delayed Siri feature:
This feature is in development and will be available with a future software update.
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We previously reported that Apple removed references to the personalized Siri entirely in some spots on its website, for now. And on its YouTube channel, Apple recently hid an iPhone 16 Pro ad in which actress Bella Ramsey demonstrated a personalized Siri feature.

In a statement last week, Apple confirmed that it needed more time to finish developing the new Siri features. Apple said it aimed to begin rolling out the features "in the coming year," but it did not provide a more specific timeframe.

Apple's full statement:
Siri helps our users find what they need and get things done quickly, and in just the past six months, we've made Siri more conversational, introduced new features like type to Siri and product knowledge, and added an integration with ChatGPT. We've also been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps. It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.
Click to expand...
Our best guess is that the personalized Siri will launch at some point between iOS 19 in September 2025 and iOS 19.4 in March 2026.

Whenever they launch, the Siri upgrades will include understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, during its WWDC 2024 keynote, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps.

The new capabilities will be powered by Apple Intelligence, so you will need an iPhone 15 Pro, iPhone 15 Pro Max, iPhone 16e, iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, or any of the iPhone 17 models coming later this year.

Article Link: Apple Adds Disclosure About Delayed Siri Features to iPhone 16 Pages
 
Article Link
https://www.macrumors.com/2025/03/12/apple-website-siri-features-fine-print/
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Reactions: HighwaySnowman, UpsideDownEclair, iLLUMI and 3 others
I've been saying this for like 6 years but Apple really should go back to announcing features that are ready to be added in the x.0 release, and talk about future updates later, when they are also ready. Smaller release cycles and less hype, maybe, but it would be more accurate for customers to know what's actually coming soon.
 
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The thing is that, even back in September when they announced Apple Intelligence—almost a year after everyone else—it was clear they had missed the AI train. So many promises were made about something that wasn't even ready when the iPhone launched. It was obvious then that AI was something half-baked (hence the BETA launch). If they had been working on it for a long time, why weren’t the basic features ready from the start? The delay of other features was to be expected. Too bad they already revealed the new Siri UI…

My guess is that the CEOs decided the iPhone 16 had to have AI when it was already too late, leaving the software team without enough time to build properly functioning models. "Built for Apple Intelligence" is nothing but a lie.
 
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nt5672 said:
More chaos at Apple. No strategy. No consequences for failed achievements. It sounds like the CEO does not have a clue what it means to manage technology and complexity, or does not listed to the people who do know. What a disaster.
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Not really. Life will go on. Apple will get the features into a release they feel works the way the want it.

Two posters. One says it’s a disaster, the other says it’s not. People who comment on Apple each have their own views.
 
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nt5672 said:
No consequences for failed achievements. It sounds like the CEO does not have a clue what it means to manage technology and complexity
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The lack of accountability at Apple has been apparent for quite some time now. It then becomes ingrained into a company culture, the result being what we see today, lurching from one embarrassment to another debacle to a separate crisis.
 
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Jokes aside, what is the real problem here do you think?
"For example, during its WWDC 2024 keynote, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps."
I mean my Google Gmail account can already do this to some degree.

What is it? Is there some explanation?
 
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Glad they’re doing damage control but they shouldn’t have advertised Apple Intelligence so aggressively in the first place when they knew it wasn’t ready. Seems like every few years they overpromise and under deliver which sucks. The writing tools and stuff in 18.1 should have been all they marketed until the other features were ready then do the other stuff as a mid cycle advertising blitz along with the 16e to get better sales then. But whatever.
 
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attohs said:
I have to wonder if 8GB is simply not enough to do this on device.
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Yes, 99.9% this is the sole reason.
In the world of LLMs 8GB and 16GB VRAM is a huge gap, not even comparable. And it's not 2x, but in the case of Apple more like 2.3x. If you subtract the system requirements, there was only about 6GB left.
 
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