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Yes, 99.9% this is the sole reason.
In the world of LLMs 8GB and 16GB VRAM is a huge gap, not even comparable. And it's not 2x, but in the case of Apple more like 2.3x. If you subtract the system requirements, there was only about 6GB left.
I think they were so late to the AI game that they had to come up with a unique selling point for their AI—privacy. It was a smart move to introduce the idea of a local LLM and a clever marketing gag: "It took us so long because we wanted to do it right."

The problem now is that Timmy wants profit margins to be so high that even the iPhone 16 Pro models don’t have enough RAM. I’m pretty sure the RAM was already decided and ordered before they even developed AI…
 
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I think they were so late to the AI game that they had to come up with a unique selling point for their AI—privacy. It was a smart move to introduce the idea of a local LLM and a clever marketing gag: "It took us so long because we wanted to do it right."

The problem now is that Timmy wants profit margins to be so high that even the iPhone 16 Pro models don’t have enough RAM. I’m pretty sure the RAM was already decided and ordered before they even developed AI…
I can almost guarantee that is the reason. They must have argued internally for a long, long time until upper management finally folded for more base RAM.
 
I wonder if there will be a class action about folks who bought the phone in anticipation of advertised features.
I feel like people who say this don’t understand how class action lawsuits actually work.
In this situation, Apple has done pretty much everything they can to protect themselves, every single commercial and webpage has a “ features are subject to change, all features not available in all regions and territories” warning and have since June.

The real class action lawsuit would have happened if Apple released the features and they were a security or usability disaster.
 
For the Samsung/Pixel people on the forum, how are the assistant features working on those devices?
I've tried quickly googling a few times, but I've never been able to get an idea of what those assistants can do and how useful they are. It's kind of hard to get an idea of how badly Apple is doing in comparison.
 
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I’m just glad they’re not releasing unfinished software similar to what happened with Mac OS X in early ‘01.
It will still be unfinished. They want to push this out as fast as possible because, as you can see, when they delay announced features, every news outlet reports on it. That’s not the kind of attention Apple wants.
 
Not really. Life will go on. Apple will get the features into a release they feel works the way the want it.

Two posters. One says it’s a disaster, the other says it’s not. People who comment on Apple each have their own views.
Regardless whether you were on the edge of your seat for Apple Intelligence/newSiri or not, every device launched since September 2024 has heavily focused on this feature as the sales pitch.

They dropped the ball, no one will die obviously, but they seriously dropped the ball nonetheless. Stocks tank and people lose their jobs for less than this.
 
No marketing team board room agreed upon wording can hide how much of an embarrassment this is for Apple.

Personally, I'm delighted to see some of the Apple failures.

It's the only way to hopefully get some course corrections and change on how decisions are made.

Some "flops" are good for a company like Apple. It's the medicine they need.
 
The announcements came early because Tim Cook felt under pressure from investors to say something about AI. In the speculative world of investing, Apple’s silence over AI was negatively affecting the stock price.

Thing is Apple’s investors have done just fine. The policy of never talking about future products is why this site exists! Why deviate from that recipe because reach investors are speculating about AI?? It’s not like any other device manufacturers have gotten AI right yet.

I am not calling for his resignation yet, but these slips do make me question Apple’s product pipeline, because it seems they are panicking unnecessarily.
 
For the Samsung/Pixel people on the forum, how are the assistant features working on those devices?
I've tried quickly googling a few times, but I've never been able to get an idea of what those assistants can do and how useful they are. It's kind of hard to get an idea of how badly Apple is doing in comparison.
There is really no point comparing to Apple because fundamentally Apple, and then Google and Samsung are trying to do two fundamentally different things.
Google and Samsung are mostly using the cloud for there AI, with very little regard for privacy.
It’s also Google so they have tons and tons and tons of data to train them on.
Apple could build, or purchase, one of these cloud LLMs and call it “the new Siri” in a matter of a couple months, probably, but that was never their intention.
Going back to WWDC, they were never describing a search engine replacement/infinite knowledge machine. They were never competing with Google or ChatGPT.
Apple‘s idea was something completely different, using a local LLM to train itself on you and you only, not the entire Internet.
The idea was that you could ask anything about your messages, calendars, photos, whatever, and it would be able to answer it.
Way more like a Google Assistant than Google Gemini, which are still two completely separate programs even to this day.

The infinite knowledge LLM like chatGPT or Gemini is accessible on both iOS and android, the phone doesn’t really matter.
Samsung and Google have it moreimplemented into the operating system but even then any iPhone with an action button can pretty much be turned into a GPT button.
 
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The whole Apple ecosystem is crumbling fast. The days of everything "just working" are long gone. Devices can’t stop battling over Bluetooth headphones, the keyboards are a mess, speech-to-text is a joke, and the lag is unbearable. And don’t get me started on the phone buttons ... do we really need one for every tiny function? Power button, volume up, volume down - done. That oversized, obnoxious button on the bottom triggering the camera every time you grab the phone? Completely unnecessary
 
Jokes aside, what is the real problem here do you think?
Testing. Ensuring the correctness of a deterministic system is hard. Testing an LLM that can take real world actions must be monumentally difficult. My uninformed guess is that it's implemented and works in most instances but uncovering and remediating the outliers is non-trivial. Seems like the 90-90 rule struck:

The first 90 percent of the code accounts for the first 90 percent of the development time. The remaining 10 percent of the code accounts for the other 90 percent of the development time.
 
Jokes aside, what is the real problem here do you think?
"For example, during its WWDC 2024 keynote, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps."
I mean my Google Gmail account can already do this to some degree.

What is it? Is there some explanation? It can't be that hard...
`It can't be that hard...` Classic comment from someone who does not understand software engineering at all.
 
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The lack of accountability at Apple has been apparent for quite some time now. It then becomes ingrained into a company culture, the result being what we see today, lurching from one embarrassment to another debacle to a separate crisis.

As for the CEO, he was a supply chain manager who, in hindsight, got Peter Principled due to Jobs' terminal diagnosis.

Yet under Cook's leadership, Apple is now one of the most successful tech companies in the world. With 2+ Billion active and repeat customers who love to purchase Apple products. Year after year after year.
 
Yes, 99.9% this is the sole reason.
In the world of LLMs 8GB and 16GB VRAM is a huge gap, not even comparable. And it's not 2x, but in the case of Apple more like 2.3x. If you subtract the system requirements, there was only about 6GB left.
Not to mention running anything else at all on your device. You can’t have 6GB of constant memory pressure. Then it’s like having a 2GB memory phone…
 
Jokes aside, what is the real problem here do you think?
"For example, during its WWDC 2024 keynote, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps."
I mean my Google Gmail account can already do this to some degree.

What is it? Is there some explanation? It can't be that hard...
Mistake ratio too high is my guess. To be really useful, it needs to be reliable and it’s probably not.
 
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There is really no point comparing to Apple because fundamentally Apple, and then Google and Samsung are trying to do two fundamentally different things.
Yes and no. Yes, the approach is different. But google/samsung are also trying to build personal context (borrowing Apple's term) into their assistants. Or have already built it in to some extent, I can't make it out from skimming reviews and videos.
So I was wondering if anybody here can share some firsthand experience on how assistants are working over there.
 
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