Until it’s not. When the sales start to decline and everyone panics, and they start do do really stupid stuff and screw the customer even more. It remains to be seen if Apple can pivot from growth to maturity. The line can’t go up exponentially forever.
Not just phone - iPads and macs too.
This is because Apple under Cook has become a slave to the AAPL stock price/mark cap, needing to constantly puff out “here’s what’s coming soon folks” PR messaging. Totally lost sight of what actually put them there in the first place.
Apple stock hasn’t tanked though at least not taking markets into consideration.
Flops are always good, but not in the sense of “stick it to the man flops”, which is how it comes across above.
I think they are aiming at Private Cloud Compute for the “real” intelligence anyway.
It actually is really hard to do this beyond some hardcoded cases. No one knows how to do it reliably and without “hallucinations”, or without having a 10 TB LLM think through it for half an hour. Even then, top-level SOTA CoT models still can get stuck in a loop for days playing Pokemon:
So imagine how great Apple would be if they had a CEO who knew what he was doing product and tech wise. For those who are always stating that the CEO has a fiduciary duty to make as much money for the shareholders as possible, it is obvious that Cook has left millions and millions on the table by not producing and selling better products.
And when trying to deal with that concept, some just deflect and talk about a few products from Jobs era. Head in the sand is preferred by some it seems.
Quoted it recently but obviously bears repeating…
It’s because some people are still convinced that it’s 1997.
They could also be a lot worse.
