AppleTV 3.0 wish list:
- New customizable interface
- Single-entry user/password for cable service related content
- Global search
- Apple TV specific App Store
- Better remote (keep standard IR so A/V Universal remotes can learn it)
- External Storage interface (so I can store all my media there and dont need a mac running to watch my ripped movie collection)
- Modern movie audio capability: Dolby TruHD, DTS Master Audio
- Broader file format compatibility for media
- Boosted performance hardware to handle all of the above (chip, memory)
Good list... here's more wishes (but know they won't)
XBMC (Kodi)
Plex
Amazon
Vudu
Or at LEAST a way to allow users to add them on their own.