Is it so strange for us consumers to want customizable television packages where you can bundle your own channel choices? Half the time it seems like AppleTV is headed that way (Thank you HBO now, I don't have this but it's ideal for fans of HBO). The other half of the time we just get another route for our cable subscription to come into our homes. If I was subscribed to a cable package, why even put it on the apple tv? For a "free" box in another room that covers a few channels of my subscription?