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Apple Adjusts Pro Display XDR Marketing in UK Following Complaints of Misleading Claims

ksec said:
I dont think people quite get it. Apple over hype and over marketed their Pro XDR. It is not a Reference Monitor in any shape or form. And uses a sort of consumer marketing for things that professional cares about to on tenth of decimal place.

It was just bad. $5000 for a Reference Monitor would have been a steal. Except it was a $5000 Professional monitor that is comparable to others at $2-4K range.
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This.

I don't think anyone has suggested that the PD XDR is in any way bad - even the 'blooming' effect is expected, despite what uneducated YouTubers using the display at 100% with no environmental light say...

The problem was that Apple compared it directly to reference monitors when they didn't need to, and they were caught red handed immediately. Reviewers commented that in many areas it couldn't hold up to the reference displays that Apple even mentioned themselves, which caused them to backtrack and say it was never intended to be a replacement.

Like the Mac Pro, it's a (relative to other Mac products) low volume product, and therefore one can expect the price to be higher in order to profit through higher margins over quantity. I get that, most people would. They clearly put a lot of care attention into the industrial design and manufacturing.

However, if they simply dropped the price by even $1,000 and marketed it as their best display yet, people could make their own assumptions about how it compared to reference monitors.
 
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It's amazing how the "fanboys" cultishly defend apple.

It was the same people telling us to shut up when Apple screwed us over properly with the Butterfly keyboard. They wilfully ignored the evidence. And now it has mounted up to the size of a mountain, and can't be ignored.

But they'll come out and say "I've never had a problem", as if anecdote is data.

Allowing companies to lie is bad. The US has always been balanced towards corporate rights over citizen rights. In the EU* I'm glad we have higher standards.

* after Brexit the UK may align itself to the US which will be sad
 
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SirAnthonyHopkins said:
This is definitely 100% true, but in this case we're talking about £5,000 professional device where these minor differences are actually fairly meaningful if you're seeking to make an accurate pre-purchase comparison with something else on the market. I don't think there's anything wrong with ensuring accuracy of marketing.
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I guess... but I don’t think there is anything like this to compare it to for the price. The reference monitors that provide 100% with zero caveats are 3x the price. I’m more believing the people who want/need that extra percent at all times with zero caveats know exactly what they need to get. Coupled with one of the caveats relying on other hardware performance and the software running it, some of the other reference monitors would have to change their claims as well.
 
LeeW said:
Oh well, not a big deal, they change it for all the difference it really made.
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If they're marketing it to a certain demographics, ie video/graphics pros, the tiny details makes all the difference. For the average Joe like us 99% and 100% looks the same. To those talented perfectionist, it's reason to go ape **** crazy. I'm with the UK Gub'ment here.
 
goborgh said:
In Apple's keynotes this monitor has been compared as an alternative to the $30,000 Sony X310 for Post Production. And some post professionals failed for that trap. Eventually, Dolby never approved this monitor as a mastering monitor, which is what the X310 is about. That 99% P3 believe it or not is a big deal as the monitors it is comparing to can hit those values 100% and more, even go to REC2020.
Now, bear in mind, Apple now produces films and TV shows on their streaming platform Apple TV+, and they deliver in Dolby Vision, but they cannot use this monitor to master since it cannot hit the specs it claimed it can.
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translated: the pro display xdr is just an overprice prosumer display.
 
cal6n said:
There are some nasty little pedants in our country...
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Agreed. Who has time or a desire to investigate and complain about something like this 🙈

EDIT: unless you specifically are impacted by the miss-leading info. Then I guess it’s possibly worth your time, maybe. Possibly.
 
Apple Knowledge Navigator said:
In terms of picture quality, it’s close in some areas but not others.

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According to CNET, reference monitors like the Sony used in that YouTube video can only maintain absolute color accuracy for 30 minutes or so. That's a weak spot that you almost never hear people mention.

"One person at the end of the process typically has one of the expensive reference monitors from Sony or Flanders. When they look at video or photos and see problems then they raise the red flag and stuff has to get corrected or re-shot. These ultra high-end monitors can only maintain color accuracy for up to about 30 minutes."

www.cnet.com

Apple Pro Display XDR could disrupt the screens of the future

This is not a successor to the Apple Cinema Display, it's a competitor to $30,000 monitors from Sony and Flanders Scientific.
www.cnet.com www.cnet.com
 
Just FYI for people arguing 99 vs 100.. 100% is not the maximum. There are phones that exceed 100%.
 
Mousse said:
I'm with the UK Gub'ment here.
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Actually you are with the advertising industry!

The A.S.A. has no legal basis and is funded by a levy on the cost of advertising. Which mean none of their rulings (nor funding method) are therefore enforceable. However companies, such as Apple, support the system and abide by it because it drives consumer confidence as it ensures that advertising is trustworthy. The other reason is that it prevents government regulation by showing that the advertising industry can be trusted to manage itself. It was originally set up for those reasons, a lack of consumer confidence leading to a desire to preempt potential regulation.

So it is purely self-interest that keeps them honest! It is less about what politicians are willing to do but about what consumers will accept.
 
RPhoto said:
Agreed. Who has time or a desire to investigate and complain about something like this 🙈

EDIT: unless you specifically are impacted by the miss-leading info. Then I guess it’s possibly worth your time, maybe. Possibly.
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To quote the A.S.A.: "You can complain to us if: you're a member of the public, you work for a competitor or you’re associated with a group with an obvious interest"

A lot of complaints are made by companies about rivals. Motive does not matter as all complaints are independently assessed on merit to decide whether they need a proper investigation. I would be very surprised if Apple had not raised issues with claims made by Samsung et al. over the years.
 
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project_2501 said:
It's amazing how the "fanboys" cultishly defend apple.

It was the same people telling us to shut up when Apple screwed us over properly with the Butterfly keyboard. They wilfully ignored the evidence. And now it has mounted up to the size of a mountain, and can't be ignored.

But they'll come out and say "I've never had a problem", as if anecdote is data.

Allowing companies to lie is bad. The US has always been balanced towards corporate rights over citizen rights. In the EU* I'm glad we have higher standards.

* after Brexit the UK may align itself to the US which will be sad
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Yes. I still dont understand how any of this happened. Before iPhone, Apple was a much smaller cult. Most of them had enough knowledge to reason about many things Apple did. Whether we agree or disagree with it or not.

Post-iPhone I can now see why some Android Fans are totally pissed. Suggesting a Keyboard with less than double digit percentage failure rate is a good enough figure when people expect the keyboard to be 99.9999% reliable.
 
portland-dude said:
your corporate devotion to a company that doesn't pay you is amazing...and gross. dude, apple was WRONG and they were forced to correct it. This is a good thing. What don't you get???
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portland-dude said:
I'm amazed how many "adults" here don't seem to understand that. Incorrect is incorrect, no sugar coating it. 99% is NOT 100%. I guess we're dealing with some very unscientific minds. Pshhh, who needs accuracy? Not these people on MR...
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I know you’re having a little hissy fit here, and I don’t want to get in the way of that, and I’m certainly not siding with Apple or anyone particularly - but Apple didn’t claim it was 100% on the original advert, as you can clearly see for yourself from the article.
they may have insinuated it to the hawk eyed, but they didn’t lie and they didn’t state it was 100%
 
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project_2501 said:
It's amazing how the "fanboys" cultishly defend apple.

It was the same people telling us to shut up when Apple screwed us over properly with the Butterfly keyboard. They wilfully ignored the evidence. And now it has mounted up to the size of a mountain, and can't be ignored.

But they'll come out and say "I've never had a problem", as if anecdote is data.

Allowing companies to lie is bad. The US has always been balanced towards corporate rights over citizen rights. In the EU* I'm glad we have higher standards.

* after Brexit the UK may align itself to the US which will be sad
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This is a trolling post. You’re making blanket statements about some fictional universe of Apple fans, which you can’t prove or enumerate. And making a analogy of some wording on the website to an issue some had with the keyboard.

Allowing companies to lie IS bad. VW lied. Apple didn’t lie.
 
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I think it’s great that Apple became more specific in their Ads for this monitor. It’s such a minor change however. I’m not surprised this MacRumors forum has gone ballistic with it, it what all the forums on MacRumors are for - letting the trolls out to have their say!
 
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