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Apple Adjusts Pro Display XDR Marketing in UK Following Complaints of Misleading Claims

Back in the day before HD I had the first Cinema Display for FCP with a sony 14” reference monitor that cost a pretty penny next to it.
 
Morgenland said:
I'm sure none of the people here have such a monitor or even know the professionals opinion on it. Here is a schoolyard gathered again. Have an opinion but do not have professional knowledge. And then write and bitch about how mean the world and especially Apple is. That's poor.

That the manufacturers of the super-expensive monitors now choose this pathetic way to maintain their numerically low sales is embarrassing.
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On the other hand, bitching about others bitching... Now, that’s really something!
 
I’ve stated in previous posts when it came out that there is nothing special about this display to justify its pricing.

Its pretty much identical to the one found in the iMac. I was comparing them side by side and I struggled to see any difference.
 
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The UK ASA isn’t a beacon of some fine ad regulation and comes across as incompetent, with allowing some very dubious ads, especially from the “self charging” car mafia. These claims by Apple are quite tame compared to what Toyota and other Hybrid EV manufacturers claim in their ads.
 
alexandr said:
i was hoping for a

Apple Adjusts Pro Display XDR Pricing​

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True but at this point I only hope Apple will have a 32" pro-super display with stand and a nanotech option for no more than $1600. XDR is awesome but I can't justify shelling $7k (stand/nano).
 
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gugy said:
True but at this point I only hope Apple will have a 32" pro-super display with stand and a nanotech option for no more than $1600. XDR is awesome but I can't justify shelling $7k (stand/nano).
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exactly. i'm sure it's an amazing display, but i can settle for a lot less for a lot less. i'm willing to go up to $3k(with stand), but beyond that point it just goes beyond reason for me — i don't work with video.
 
That 1% makes ZERO difference. Who would even notice? A true professional in the cinema industry wouldn't be using this monitor anyways. For who it's aimed for it doesn't really matter.
 
Maconplasma said:
I'll bet there a great deal of UK-based companies that do imperfect marketing that the UK doesn't call out. Interesting some of the self-righteousness here from people outside the U.S.
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The ASA is an advertisers' self-regulation agency, not a government agency (despite the misleading name) and only reacts in response to complaints. The only legally-binding effect it has on companies that refuse to engage with it is that it can give evidence in court that they've told the company to stop, making their offence wilful. Apart from that, they can complain to OFT and Ofcom (roughly equivalent to the FTC and FCC respectively), but so can anyone else.
 
mac.rumors said:
The UK ASA isn’t a beacon of some fine ad regulation and comes across as incompetent, with allowing some very dubious ads, especially from the “self charging” car mafia. These claims by Apple are quite tame compared to what Toyota and other Hybrid EV manufacturers claim in their ads.
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The A.S.A does not allow any ads, they investigate complaints.

Only broadcast advertising (including V.O.D. services) require pre-approval. But that is done by Clearcast, which is owned by several major broadcasting groups. The only involvement of the A.S.A. in that process is in maintaining the Broadcast Code of Advertising Practice, which mainly concerns standards and safety and does not validate claims made in advertisements.

Tame or not, Apple said this monitor has "A P3 wide colour gamut." It does not, and that is why Apple made the changes to their web site rather than defend their claim as being accurate. So there has been no investigation, and therefore no ruling, by the A.S.A. They simply spoke to Apple about the complaint, and Apple accepted it and made the small change.

It is amusing how so many on here are attacking the A.S.A. despite them not making a decision, and "defending" Apple who accepted the complaint's validity. Not all advertising claims are clear and both sides can reasonably argue a position that no matter what the ruling people will still disagree.

This is not one of those. It was a blatant issue, resolved very simply, to the satisfaction of everyone who matters: Apple, the A.S.A., the complainant, and consumers. The only people who seem to have a problem with this outcome are bizarrely those on internet message boards to whom it has no impact.
 
mdriftmeyer said:
That's a false statement, but it's just your opinion so people let it slide.
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And it's your opinion that it's some kind of super pro display, I'll let it slide, partner. Don't lose too much sleep over it. You may be wrong, but on this forum people like you are celebrated for your blind devotion. Feel good about yourself, Oh Mighty Apple Warrior!
 
Are there actual monitors that are 100%? All the ones I see are all 99% sRGB or 99% Adobe. I never see one that's 100%
 
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