Apple Shares Two New Ads Aimed at Encouraging Android Users to Switch to iPhone

[MacRumors]

Apple today shared two new videos in its "Life's easier on iPhone" series, which are aimed at encouraging Android users to switch over to an iPhone.

The first ad, "App Store," depicts exploding app icons that are meant to demonstrate the superior safety of the iOS App Store, which is curated by human editors to protect against malicious apps.

Apple's second ad highlights Portrait Mode and Portrait Lighting on the iPhone 8 Plus and the iPhone X, both features that are designed to offer studio quality effects with the iPhone.

The two ads are both 15 seconds in length and will likely be used both on TV and on social media sites like Instagram. Last week, these ads were uploaded to Apple's YouTube channels in other countries, such as Mexico.

Apple earlier this year started sharing several short videos designed to lure Android users to the iPhone. All of Apple's videos in this series link back to the "Switch" website, designed for customers who use an Android device or other smartphone and are thinking of switching to an iPhone.

Apple's Switch website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?" It also offers up details on key features that make the iPhone stand out compared to other smartphones, like Face ID, Portrait Mode, iMessages, the App Store, and more.

Apple has aimed to encourage Android users to switch to the iPhone for years with its "Move to iOS" app that makes it quick and easy for Android users to swap to an iPhone and transfer data like contacts, message history, photos, videos, web bookmarks, mail accounts, and more.

Article Link: Apple Shares Two New Ads Aimed at Encouraging Android Users to Switch to iPhone

 

[TheBensonBoy]

I always find these clever, but those that already have Android find the iPhone too expensive, or just simply out of their league because they already use Android and don't want to learn another phone. It might happen, but Apple should know that these ads are already not help influence those that have Android

Not to mention the Android fans that will say "yeah but the notch" or "Yeah but Android is better because 'blah blah blah'"

 

[AtomicDusk]

A bit of a throw back to the Mac/PC days, albeit a bit less snarky; however, despite enjoying the ads they are ripe for satire, and I don't think Apple has enough of a lead to be playing it up like this.

 

[kasakka]

I'm sure they conveniently left out how badly the App Store is designed, how it often has trouble completing multiple app updates and has arbitrary limits to download size when not on WiFi.

All Apple really has to do is make their software better and sell phones that don't have massive premiums tacked on top yet do absolutely nothing that truly would make your smartphone better than an Android phone at half the price.

I use an Android phone but an iPad for tablet and the main reason why I don't buy iPhones is that I don't like many things on the software side and the expensive phones.

 

[falainber]

"Apple shares ads"? Is Apple sharing those ads on social networks or something? Or are they just pushing two more ads to make us buy their stuff? Just like all other companies do.

 

[R3DH3R0]

I always find these clever, but those that already have Android find the iPhone too expensive, or just simply out of their league because they already use Android and don't want to learn another phone. It might happen, but Apple should know that these ads are already not help influence those that have Android

Not to mention the Android fanboys that will say "yeah but the notch" or "Yeah but Android is better because 'blah blah blah'"

I had iPhone until 5, and switched to android. Got sick of the same thing over and over and not enough choices. Granted Android can be similar too, but switching to iOS is much easier than switching to Android. iOS is pretty easy to use and navigate. That and android phones can be pricey too, i.e Samsung Note 8.

Competition is always a good thing, drives other companies to outdo one another.

 

[alex00100]

Why do they say “your phone”? Most people who will see these in US have iPhones.

 

[WitneySi]

I’ve been an Apple fan since the iPhone 3 and have both the watch and Mac. Recently though I’ve been toying with the idea of going the other way and switching to Android. Apples prices have become too much lately, design inspiration is nowhere to be found and OS bugs have made me want to leave Apple altogether.

If it wasn’t for the fact Android OS is developed by Google, I'd of switched to an Android device after the iPhone 7.

 

[TheBensonBoy]

I had iPhone until 5, and switched to android. Got sick of the same thing over and over and not enough choices. Granted Android can be similar too, but switching to iOS is much easier than switching to Android. iOS is pretty easy to use and navigate. That and android phones can be pricey too, i.e Samsung Note 8.

Competition is always a good thing, drives other companies to outdo one another.

Oh, I 100% agree. I feel like even the small things like AirDrop wouldn't be a thing if it were for the Android version of it (I forgot what Samsung did for this). But Android has something that Apple doesn't, that that is very cheap phones. Android has more $100 phones versus Apple with their $350 iPhone SE, and people will look for the cheaper option versus security. Although these ads successfully show what the iPhone plans to do, most don't see their current phones as a bad thing.

Not disagreeing with you, but saying that Apple's tax is very extreme, and most Android phones even the expensive ones are victim to the same OS and that is what Apple is trying to show here, even though Android dominates the entire market.

To those reading this comment, I feel like I commented on this in a very unorganized manner, and I apologize

 

[69Mustang]

Ad one was funny to me. Ineffective, but funny nonetheless.

Ad two was funny as well, but in a "laugh at you" instead of a "laugh with you" way. Portrait Mode should be the last advertising tool Apple uses. It needs real work. Probably not the best foot to put forward considering Google's Pixel seems to have the consensus better camera. Effective as a self-own imo. Not as switch enticement.

I think both ads miss the point of Android. Neither ad focuses on the ability to individualize the experience. I understand Apple doesn't want to focus on that, but imo, that's what engenders loyalty in a lot of android users. It's definitely my reason.

 

[sniffies]

Quite cringeworthy

 

[Dremmel]

I have an iPhone but my next phone will be Android. Some of my favorite apps have disappeared from the store on IOS so I guess I'll be following them.

 

[KeanosMagicHat]

The best reason to move to, or stay with iOS is the vastly superior privacy and security.

 

[sniffies]

Why do they say “your phone”? Most people who will see these in US have iPhones.

The ads are clearly targeting non-Apple phone users, hence "your phone"

 

[mazz0]

Is there an alternative you could use to YouTube for your embedded videos? Google appears to have deliberately made the YouTube experience on iPad rubbish.

 

[mi7chy]

Unless you're a gullible girl like the ads imply, there's no real Apple advantage.

If anything, Apple are liable to be sued for false advertisement.

https://medium.com/@johnnylin/how-to-make-80-000-per-month-on-the-apple-app-store-bdb943862e88

For security researchers and professionals, Apple have nothing comparable to Google's VirusTotal.

https://www.virustotal.com

 

[EvilEvil]

The best reason to move to, or stay with iOS is the vastly superior privacy and security.

Apple is tracking your usage FYI.

 

[al256]

Am I going to have read about these ads for the next decade because some people felt victimized and hurt by Apple's previous advertisements? I know it's happened once, I just didn't know at the time people would bring it up for years afterwards.

 

[AngerDanger]

You know, this Emoji Movie sequel isn't looking half bad…

 

[citysnaps]

First one was kind of lame in execution, though I understood the message.

Second was was great.

 

[deanthedev]

Apple is tracking your usage FYI.

And........?

Are you implying Apple and Google are equal because Apple tracks users?

 

[v0lume4]

All of the apps I need are available on the Google Play Store, and my friend (iPhone X owner) claims that my 2.5 year old Nexus 6P takes better pictures than his phone. Apps and a "better" camera aren't enough anymore.

Apple -- give me a competitive voice assistant and the ability to change my default apps to CROSS-PLATFORM alternatives and then I'll be interested. Because, honestly, I'd like to use a phone as powerful as my Android device WITHOUT having to compromise on privacy. Throw me a bone!

 

[itguy06]

Funny, I went iOS to Android and find the experience much better in most respects.

 

[cppguy]

Apple should have a reasonably priced phone. Not saying 16GB model or crazy things like that. Just more traditional materials, less tolerances on the build, maybe a slightly less high-end camera, no Bionic chip, fewer cores. Not everyone can afford the latest and greatest, nor do they want to play the most demanding games. As it is right now, Europeans who aren't particularly rich have no choice but to get Android. I'm not talking about those who buy $1000 Android phones, because they chose not to get Apple in the first place. It's very tough to compete against Xiaomi and OnePlus at that price point. They're good enough devices at a reasonable price. You know, not everyone is addicted to the shiniest gadgets. Then there's Eastern Europe, where people are bringing home $600 a month, not $6000, like in the San Francisco Bay Area.

 

[Mr. Heckles]

I’ve been an Apple fan since the iPhone 3 and have both the watch and Mac. Recently though I’ve been toying with the idea of going the other way and switching to Android. Apples prices have become too much lately, design inspiration is nowhere to be found and OS bugs have made me want to leave Apple altogether.

If it wasn’t for the fact Android OS is developed by Google, I'd of switched to an Android device after the iPhone 7.

I actually want to try android again, and the price isn’t an issue for me. The Pixel 2 or any of the flagships Samsung’s are the similar in price.
My issues with Android is google also. If I was to go to Android, it would be a Pixel 2. I even toyed with having both, just I can’t justify having 2 phones.